CP All
Thailand's operator of the country's 7-Eleven convenience-store network and a major retail group.
Last updated August 21, 2026
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Overview
CP All Public Company Limited is a Thai retail company established by the Charoen Pokphand Group in 1988 to develop convenience-store operations in Thailand. Its defining business is the operation of 7-Eleven stores under an exclusive area license granted by 7-Eleven, Inc. of the United States. The relationship made CP All the sole operator of the 7-Eleven brand in Thailand and turned the chain into one of the country's most extensive consumer-retail networks. The first Thai 7-Eleven opened on Patpong Road in 1989. From that initial store, CP All built a nationwide system combining company-operated locations, franchise outlets, and sub-area license stores. The network serves everyday consumer needs through prepared food, beverages, packaged groceries, household goods, personal-care products, bill-payment and other convenience services. Store formats are adapted to dense urban neighborhoods, transport corridors, residential areas and provincial communities, allowing the brand to function as a highly accessible daily-shopping channel rather than only as a late-night convenience format. CP All's business scope extends beyond the 7-Eleven chain. The company has invested in retail infrastructure, information technology, distribution facilities and related retail activities. Its position within the Charoen Pokphand Group gives it access to a broader corporate ecosystem spanning food, agriculture, logistics, telecommunications and consumer businesses, although CP All's principal public identity remains convenience retail. The company has also been associated with supermarket, wholesale and food-service activities through the group's wider retail portfolio, including the group's investment in Siam Makro, now known as CP Axtra. Growth has depended on dense store expansion, supply-chain scale, private-label and ready-to-eat merchandise, and frequent store renovation. In 2017, CP All reportedly planned approximately 20 billion baht of spending on new branches, renovations, information-technology facilities and a new distribution center. The company's scale has made it a central participant in Thailand's retail economy, while also exposing it to scrutiny over market concentration, corporate governance and the social effects of convenience-store expansion. As of 13 May 2025, CP All reported or was described as operating 15,430 7-Eleven stores nationwide. Approximately 51 percent were company-owned and 49 percent were franchise or sub-area license stores. The company therefore combines direct retail control with an extensive partner-operated network. Its present positioning is mass-market, high-frequency and convenience-led, with national reach and strong emphasis on food-to-go, beverages, digital connectivity and proximity to consumers.
History
CP All was created in 1988 by the Charoen Pokphand Group to establish and operate convenience stores in Thailand under the 7-Eleven trademark. The company obtained an area license from 7-Eleven, Inc., giving it exclusive rights to develop the American convenience-store brand in the Thai market. This arrangement provided CP All with an internationally recognized retail identity while leaving the company responsible for local site selection, merchandising, distribution, staffing and network development. The first Thai 7-Eleven opened on Patpong Road in 1989. The store launch introduced a format centered on proximity, long opening hours and a curated range of food, beverages and daily necessities. CP All subsequently expanded the chain across Bangkok and the rest of Thailand, using a mixture of directly operated stores, franchise locations and sub-area license arrangements. The model allowed rapid geographic growth while retaining a significant company-operated base for operational control and format development. Over time, the chain became an important part of Thailand's everyday retail infrastructure. CP All strengthened the network through distribution centers, information systems, standardized store operations and an increasingly substantial fresh-food and ready-to-eat assortment. Its stores served urban office workers, commuters, students, residential communities and provincial customers. Expansion also relied on adapting store sizes and merchandise to different locations, from dense city streets to transport routes and local neighborhoods. CP All's development occurred within the wider diversification of the Charoen Pokphand Group. The group's retail interests extended beyond convenience stores, including wholesale and related food-distribution activities. CP All's connection with Siam Makro became particularly significant when the company announced a tender offer for the cash-and-carry chain in 2013. The transaction later became the subject of a Thai Securities and Exchange Commission insider-trading investigation involving CP All executives. In 2015, the regulator stated that Korsak Chairasmisak, then CP All's chief executive and vice chairman, had purchased more than 118,000 Siam Makro shares over a 12-day period ending 22 April 2013. The following day, CP All announced a tender offer at a price 15 percent above the previous close. The regulator concluded that Korsak had prior knowledge of the transaction and imposed a fine exceeding 30 million baht. Three other executives were fined a combined 3.1 million baht. No criminal charges were brought. CP All's audit committee nevertheless stated that retaining the individuals was appropriate, citing their performance, experience and difficulty of replacement. The episode became a prominent corporate-governance controversy associated with the company. The company continued to invest in physical and technological capacity. In 2017, CP All was reported to be allocating about 20 billion baht to new stores, renovations, information-technology facilities and a new distribution center. These investments supported the chain's high-volume operating model and its expansion into prepared food, beverage, digital and payment-related services. By 13 May 2025, CP All's Thai 7-Eleven network had reached 15,430 stores. About 51 percent were company-owned, while the remaining 49 percent consisted of franchise and sub-area license stores. This structure illustrates the company's current operating model: a nationally integrated convenience network supported by direct ownership, local operating partners and a large distribution and technology infrastructure. CP All remains an active, publicly listed Thai retail company whose central asset is the exclusive operation of 7-Eleven in Thailand.
- 2025
Network reaches 15,430 stores
[1]The company's 7-Eleven network in Thailand is reported at 15,430 stores as of 13 May 2025.
- 2017
Major retail infrastructure investment
[1]CP All plans substantial expenditure on store openings, renovations, information technology and distribution capacity.
- 2015
SEC sanctions executives
[1]Thailand's Securities and Exchange Commission announces financial penalties against CP All executives in the Siam Makro insider-trading case.
- 2013
Siam Makro transaction announced
[1]CP All announces a tender offer for Siam Makro after the share purchases that later became the basis of an insider-trading investigation.
- 1989
First Thai 7-Eleven opens
[1]CP All opens Thailand's first 7-Eleven outlet on Patpong Road in Bangkok.
- 1988
CP All is established
[1]The Charoen Pokphand Group establishes CP All to operate convenience stores in Thailand under the 7-Eleven trademark.
Products and positioning
Mass-market, high-frequency convenience retail with nationwide accessibility and a strong ready-to-eat food and beverage offer.
Convenience-store network · 1989
7-Eleven Thailand
CP All's core offering is the nationwide Thai 7-Eleven network, operated under an exclusive area license from 7-Eleven, Inc. Stores provide extended-hours access to prepared meals, snacks, beverages, groceries, household items, personal-care goods and convenience services. The network includes company-owned stores as well as franchise and sub-area license locations, giving CP All both direct operational control and broad geographic reach.
Food and beverage retail
Ready-to-eat food and beverages
Food-to-go is a major component of the Thai 7-Eleven proposition. Stores sell prepared meals, snacks, bakery items, chilled foods, hot and cold beverages and other products designed for immediate consumption. This assortment supports frequent visits and differentiates the chain from larger, less conveniently located grocery formats.
Retail services
Convenience services
The network also functions as a local service point. Depending on the location and program, stores support payment, delivery, connectivity and other everyday transactions alongside merchandise sales. These services increase visit frequency and reinforce the role of the outlets as neighborhood infrastructure.
Controversies
2015
Siam Makro insider-trading case
Thailand's Securities and Exchange Commission found that CP All executives traded Siam Makro shares before CP All announced a tender offer for the company. Korsak Chairasmisak was fined more than 30 million baht, and three other executives were fined a combined 3.1 million baht. The regulator did not pursue criminal charges. CP All's audit committee supported continued employment for the individuals involved, citing their experience and performance.
Brand decisions
2017
Store and infrastructure expansion programStrategyBackground
CP All sought to increase the scale and capability of its convenience-store network.
Action taken
The company planned approximately 20 billion baht of investment in new branches, store renovations, information-technology facilities and a new distribution center.
Aftermath
The program supported continued network growth and modernization, although the available reference material does not provide a complete realized-spending or return assessment.
Planned investment. Approximately 20 billion baht planned (2017)
2013
Tender offer for Siam MakroM&ABackground
CP All pursued the acquisition of Siam Makro, a Thai cash-and-carry retailer later known as CP Axtra. The transaction expanded the Charoen Pokphand Group's retail presence beyond convenience stores.
Action taken
CP All announced a tender offer for Siam Makro at a price reported as 15 percent above the 22 April closing price.
Aftermath
The announcement was followed by a Securities and Exchange Commission insider-trading investigation and financial penalties against several CP All executives.
Recent events
- 2025
CP All reaches 15,430 7-Eleven stores in Thailand[1]
Other
As of 13 May 2025, the Thai 7-Eleven network operated by CP All was reported to contain 15,430 stores, with company-owned outlets accounting for about 51 percent and franchise or sub-area license stores accounting for the remainder.
- 2017
CP All plans major store, technology and distribution investment[1]
Other
CP All was reported as planning approximately 20 billion baht in capital spending for new branches, store renovations, information-technology facilities and a new distribution center.
Sources2 sources
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