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Country Girl Management

Australian personal-development and confidence-building organisation that scouts models for agencies across Australia and New Zealand.

Last updated September 28, 2026

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Overview

Country Girl Management (CGM) is an Australian organisation that describes itself as a personal-development and confidence-building organisation rather than a traditional modelling agency. Founded by a woman named Katie, who is identified on the company's website as Founder, Director and Chief Warrior, CGM runs modelling and confidence events for girls and young women and scouts talent for multiple modelling agencies across Australia and New Zealand. Its stated mission is to help girls discover self-worth, build confidence and connect with opportunities in the modelling and creative industries if they choose that path. The organisation is known for its 'Empowered Model' events, which include a four-week online confidence and modelling course, one-day 'Redefined' events, three-day 'Unleashed' empowerment events and a bi-monthly 'MODELBOX' subscription box. CGM says it runs more than 70 events a year and positions itself as inclusive, welcoming girls of all shapes, sizes, looks, cultures, abilities and ages. Its public messaging emphasises mental-health awareness, anti-bullying and self-esteem, citing rising anxiety, depression and suicide among young people as motivation for its work. CGM operates primarily in Australia and New Zealand and maintains a community of thousands of young women. The company has also warned the public about individuals falsely claiming to be representatives or scouts of Country Girl Management, noting that all CGM employees correspond via email domains ending in countrygirlmanagement.com. It is a private organisation and does not appear to be listed on a stock exchange.

History

Country Girl Management was founded by a woman named Katie, who is described on the organisation's website as a 'country girl with strong country values'. The exact founding year is not stated in the available evidence. The organisation grew out of Katie's personal story and a desire to create positive change for young people, particularly girls, around self-esteem and mental health. CGM positions itself not as a modelling agency but as a personal-development and confidence-building organisation that scouts for multiple agencies across Australia and New Zealand. Over time it developed a suite of events and programmes under the 'Empowered Model' banner, including a four-week online confidence and modelling course, one-day 'Redefined' events, three-day 'Unleashed' empowerment events and a bi-monthly 'MODELBOX' subscription box. The organisation says it runs more than 70 events a year and has built a community of thousands of confident young women. Its public messaging highlights rising cases of anxiety, depression and low self-worth among young people, and notes that suicide remains one of the leading causes of death among young people worldwide. CGM frames its work as a response to these issues, aiming to help girls discover self-worth, build confidence and connect with opportunities in the modelling and creative industries if they choose that path. The organisation also emphasises inclusivity, stating that beauty comes in all different sizes, shapes, looks, cultures, abilities and ages, and that models should too. CGM has warned the public about individuals falsely claiming to be representatives or scouts of Country Girl Management, and advises that all CGM employees correspond via email domains ending in countrygirlmanagement.com. The organisation operates primarily in Australia and New Zealand and is privately held.

Products and positioning

Inclusive personal-development and confidence-building organisation that scouts models for agencies across Australia and New Zealand, emphasising self-worth, mental health and body positivity.

  • Empowered Model Course

  • Redefined

  • Unleashed

  • MODELBOX

Sources5 sources

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