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Country Club Plaza Reel Theatres

Country Club Plaza Reel Theatres is a movie theater brand in Boise, Idaho, operating under the Reel Theatre name.

Last updated September 28, 2026

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Overview

Country Club Plaza Reel Theatres is a movie theater brand based in Boise, Idaho, United States. It is associated with the Reel Theatre name, a cinema brand whose official website lists locations in Caldwell, Eagle, and Pocatello, Idaho, as well as Ontario and Richfield, Utah. The brand is known for operating movie theaters that serve local communities in the Intermountain West. The Reel Theatre brand includes both company-operated and independently owned locations. According to the official website, the Pocatello and Richfield locations are independently owned and operated under a license for the “Reel Theatre” name. This licensing model allows the brand to extend its presence across multiple states while maintaining local ownership in certain markets. The theaters offer standard movie showtimes and may include premium formats such as “Luxe” auditoriums, as indicated by location names like Caldwell Luxe, Eagle Luxe, and Ontario Luxe. The brand also provides services for private events and advertising, and maintains a presence on social media platforms Facebook and Twitter. Country Club Plaza Reel Theatres is part of the broader Reel Theatre network, which focuses on providing moviegoing experiences in Idaho and Utah. The brand’s website serves as a central hub for showtimes, locations, and contact information. While specific details about its founding, ownership, and corporate structure are not publicly available in the provided evidence, the brand remains active as of 2025, with ongoing operations and a clear market focus on regional cinema exhibition.

History

Country Club Plaza Reel Theatres is a movie theater brand based in Boise, Idaho, United States. The brand operates under the “Reel Theatre” name, which is used by a small regional cinema chain with locations in Idaho and Utah. The official website for Reel Theatre lists showtimes for Caldwell Luxe, Eagle Luxe, and Pocatello in Idaho, as well as Ontario Luxe and Richfield in Utah. The site also notes that the Pocatello and Richfield locations are independently owned and operated under a license for the “Reel Theatre” name, indicating a mixed model of corporate and licensed operations. The brand’s history is not extensively documented in public sources. It is known to have operated in the Boise area, with the Country Club Plaza location serving as a cinema in that market. The Reel Theatre name has been used for movie theaters in the region, and the brand continues to provide moviegoing services as of 2025. The website features sections for locations, private events, advertising, contact, and employment, suggesting a focus on customer service and community engagement. While specific founding dates, ownership changes, or major milestones are not available in the provided evidence, the brand remains active and appears to be a regional player in the cinema exhibition industry. Its presence on social media platforms like Facebook and Twitter indicates ongoing marketing efforts. The licensing of the Reel Theatre name to independent operators in Pocatello and Richfield suggests a strategy of brand extension without direct ownership in those markets.

Products and positioning

Regional cinema exhibition brand serving communities in Idaho and Utah, with a mix of company-operated and licensed locations.

  • Movie theater admissions

    Standard and premium movie screenings at Reel Theatre locations.

  • Concessions

    Food and beverage offerings at theater locations.

  • Private events

    Theater rentals for private screenings and events.

  • Advertising

    On-screen and in-theater advertising opportunities.

Sources2 sources

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