CORWELL Ltd.
Hungarian office-supply wholesaler selling exclusively to resellers, with own brands Victoria, Mayah and Avatar.
Last updated September 28, 2026
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Overview
CORWELL Ltd. (Hungarian: Corwell Kereskedelmi Korlátolt Felelősségű Társaság, commonly Corwell Kft.) is a Hungarian office-supply wholesaler founded in 1991 as a fully Hungarian-owned company. It sells its products and services exclusively to resellers, positioning itself as a behind-the-scenes distribution partner rather than a consumer-facing retailer. Its headquarters are in Dunakeszi, and in 2024 it employed 86 people. The company began by trading in computer accessories and office supplies, and over the years shifted its emphasis toward office-supply products. Its catalogue now spans more than 20,000 products from roughly 250 brands. Corwell acts as the exclusive Hungarian distributor for a number of world brands, including Apli, Maped, Schneider and Staedtler. It sources goods from Hungarian manufacturers, from Europe, and partly from China and India. Alongside third-party brands, Corwell has developed its own product brands. Victoria, launched in 1993, is the oldest and broadest, covering 13 product families and nearly 1,500 items such as office paper goods, office tools, hygiene products for facility operations, toners and visual boards. Mayah, introduced in 2013, is an office-furniture brand whose range centres on office chairs in five categories and modular furniture. Avatar, launched in the summer of 2020, is a sunglasses brand with 11 models. The company also offers Shopwell, a turnkey rentable web-shop service that contains Corwell's full product range and provides automated links to logistics and invoicing plus automated marketing tools. Corwell has expanded abroad through subsidiaries in Slovakia (2007), the Czech Republic (2012) and Croatia (2015). It supports its reseller partners' sales in various ways, and in 2023 it received a Successful Innovation Award for Shopwell. The company also runs the Victoria a Gyermekekért Egészségvédelmi Közhasznú Alapítvány (Victoria for Children Health Protection Public Benefit Foundation), established in 2010, to which it directs a defined share of Victoria product sales to fund equipment for children's hospitals and care institutions. On sustainability, nearly 2,000 of its distributed products carry environmental certification or are made from sustainable/recycled materials, and from 24 February 2025 its own deliveries in and around Budapest use multi-use, returnable containers instead of single-use cardboard boxes.
History
Corwell Kft. was established in 1991 as a fully Hungarian-owned enterprise. In its early years it traded in computer accessories and office supplies, and the range of products and brands it distributed grew year by year. Over time the emphasis shifted toward products serving office supply needs, and the company became the exclusive Hungarian distributor for a number of world brands, including Apli, Maped, Schneider and Staedtler. Corwell also built its own product brands. The first, Victoria, appeared in 1993; it grew into the company's broadest own brand, with 13 product families and nearly 1,500 products covering office paper goods, office tools, hygiene products for facility operations, toners, visual boards and other office-supply items. In 1999 the company founded Miller Logisztika Kft. to increase the efficiency of its deliveries. In 2005 it established a warehouse and office building in Dunakeszi, where the Corwell group is headquartered. International expansion followed. A Slovak subsidiary was founded in 2007, a Czech subsidiary in 2012 and a Croatian subsidiary in 2015. In 2010 the company introduced a Hilis warehouse system and Bcs Hungary Vocollect A 730 voice-directed picking and PDA devices, and it also founded the Victoria a Gyermekekért public benefit foundation that year. The Mayah office-furniture brand appeared in 2013, and in 2014 the warehouse was expanded from 4,500 m² to 7,200 m². The Avatar sunglasses brand was launched in the summer of 2020. Corwell supports its reseller partners' sales in diverse ways. In 2023 it received a Successful Innovation Award for the "Shopwell rentable web-shop and related business-support services for supporting the online commercial activity of small and medium-sized enterprises". The company has also accumulated recognition over the years, including the EOPA Wholesaler Award (Wholesaler/Distributor of the Year, 2012), an energy-conscious company recognition (2013), Business Superbrands awards (2015, 2018, 2019), a KKV marketing Diamond Award (2015), an Opten "A" rating (2016), Vállalható Vállalkozás (2018), a Verbatim Loyalty Award (2018) and KKV TOP 100 (2019). It operates integrated management systems, having introduced ISO 9001 quality management and ISO 14001 environmental management in 2012, and ISO 28001 (ISO 45001 since 2019) occupational health and safety and ISO 27001 information security management in 2013. In 2024 the Corwell group employed 86 people, and its catalogue covered more than 20,000 products from about 250 brands, sourced from Hungarian manufacturers, Europe, and partly China and India. On sustainability, nearly 2,000 distributed products carry environmental certification or are made from sustainable/recycled materials, and from 24 February 2025 its own deliveries in and around Budapest switched from single-use cardboard boxes to multi-use, returnable storage containers.
- 2025
From 24 February, own deliveries in and around Budapest use multi-use returnable containers instead of single-use cardboard boxes.
- 2024
Corwell group employed 86 people.
- 2023
Successful Innovation Award received for Shopwell.
- 2020
Avatar sunglasses brand launched in summer.
- 2019
KKV TOP 100 and Business Superbrands Award received.
- 2018
Vállalható Vállalkozás, Business Superbrands Award and Verbatim Loyalty Award received.
- 2016
Opten "A" rating received.
- 2015
Croatian subsidiary founded; Business Superbrands Award and KKV marketing Diamond Award received.
- 2014
Warehouse expanded from 4,500 m² to 7,200 m².
- 2013
Mayah office-furniture brand launched; ISO 28001 and ISO 27001 systems introduced; energy-conscious company recognition.
Products and positioning
Office-supply wholesaler serving resellers exclusively, combining exclusive distribution of world brands with own brands and partner-support services.
Victoria
Own brand launched in 1993; 13 product families with nearly 1,500 products including office paper goods, office tools, facility hygiene products, toners and visual boards.
Mayah
Office-furniture brand present since 2013; range centred on office chairs in five categories and modular furniture.
Avatar
Sunglasses brand available from summer 2020, covering 11 models.
Shopwell
Turnkey rentable web-shop service containing Corwell's full product range, with automated logistics and invoicing links and automated marketing tools.
Sources3 sources
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