Coolibar
Coolibar is a sun protection apparel brand offering Certified UPF 50+ clothing and accessories.
Last updated September 15, 2026
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Overview
Coolibar describes itself as the world's #1 sun protection brand, with a mission to keep the world safe from sun damage by protecting those with sun-related medical conditions and preventing others from developing them. Its apparel is Certified UPF 50+, and the brand states it has 25+ years of protecting lives. Its product range includes sun-protective clothing and accessories such as dresses, long-sleeve shirts, pants, T-shirts, hoodies, swimwear, rash guards, and wide-brimmed hats.
History
Coolibar states that it has 25+ years of protecting lives and describes itself as a lasting leader in sun protection apparel. It presents itself as the world's #1 sun protection brand, leading with authority and expertise in sun-safe apparel. Its stated mission is to keep the world safe from sun damage by protecting those with sun-related medical conditions and preventing others from developing them.
Products and positioning
Sun protection apparel brand positioning itself as the world's #1 sun protection brand, uniting elegant style with Certified UPF 50+ protection.
Castaneda Flared | Women's Shirt Dress with Long Sleeves | White
A UPF50+ shirt dress made from Coolibar's exclusive Aire™ fabric, with a relaxed swing shape, ruffle hem, sun flap collar, long sleeves, button cuffs, side seam pockets, and mini length.
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