Cooler Master

Cooler Master is a Taiwan-based computer-hardware manufacturer and consumer brand established in 1992. Its business is centered on the components and accessories used to build, cool, power, and operate personal computers. The company is particularly associated with CPU coolers, PC cases, cooling fans, liquid-cooling systems, power supplies, laptop cooling products, keyboards, mice, headsets, and gaming monitors. The company operates both as an original equipment manufacturer and as a direct-to-consumer brand. In its OEM role, it has produced or supplied cooling-related hardware for other technology companies, including graphics-card cooling products for Nvidia, CPU and graphics cooling products for AMD, and motherboard heatsinks for EVGA. Under the Cooler Master name, it sells finished products through international distribution and retail channels aimed at PC builders, gaming customers, enthusiasts, and system integrators. Cooler Master's identity developed around the practical problem of removing heat from increasingly powerful computer components. Its product range expanded from cooling hardware into complete enthusiast-PC infrastructure, including chassis design, power delivery, airflow management, and peripherals. The brand's cases and cooling products have been used in both mainstream DIY systems and higher-performance gaming computers. The Hyper 212 family became one of its best-known air-cooling lines and was widely recognized as an accessible upgrade from boxed or stock CPU cooling solutions. The company has also pursued gaming and esports positioning. It created the CM Storm subsidiary brand in 2008 for gaming-oriented peripherals and developed products through relationships with esports organizations, including Mousesports and Frag Dominant. CM Storm products included gaming mice, mechanical keyboards, and headsets. Cooler Master later consolidated its product activity under the main brand, and by 2018 it was no longer selling products under the CM Storm name. Cooler Master's scope has continued to broaden beyond traditional PC components. Its portfolio includes configurable gaming headsets supported by the Portal software application, esports mice, high-capacity and high-performance liquid coolers, and large-format gaming displays. In 2024, it introduced the 57-inch GP57ZS gaming monitor with dual-ultra-high-definition resolution, mini-LED technology, and variable refresh rate support. The company also participated in the KFConsole project, a promotional and technology partnership with KFC that resulted in a console-style gaming product announced for launch in 2020. The company is headquartered in Taipei and has a manufacturing facility in Huizhou, China. It has maintained international offices or operating locations in North America, Europe, Russia, and Brazil, including locations reported in Fremont, Chino, Eindhoven, Milan, Paris, Augsburg, Moscow, and São Paulo. Cooler Master has sponsored major esports events and has received product-design recognition, including iF product design awards. Its present market position is that of a broad, internationally distributed PC and gaming-hardware brand combining component engineering, enthusiast styling, and mainstream accessibility.

Cooler Master was established in Taiwan in 1992 as a computer-hardware company with a strong emphasis on thermal management. Its early and continuing technical role includes the design and manufacture of cooling equipment for computer manufacturers as well as products sold directly to consumers. This dual position allowed the company to participate in the supply chain for major hardware makers while building an independent brand in the PC enthusiast market. The company became associated with the components needed to manage heat in personal computers: CPU coolers, graphics-card coolers, heatsinks, fans, and related airflow products. It subsequently expanded into PC cases and power supplies, allowing it to address several interconnected parts of a custom-built computer. Its cases and cooling systems became particularly visible among DIY builders and gaming-PC users, while its power-supply range broadened the brand's role from thermal management to system infrastructure. Cooler Master's OEM activities have included cooling devices and heatsinks supplied for other companies. Reference material identifies Nvidia, AMD, and EVGA among the companies connected with its OEM work, covering graphics-card coolers, CPU and graphics cooling products, and motherboard heatsinks. Alongside this business, Cooler Master Technology Inc. marketed products to consumers under the Cooler Master name. A major part of the brand's consumer history is its expansion into gaming. In 2008, it created CM Storm as a subsidiary brand focused on gaming peripherals. CM Storm's products were informed in part by research and relationships involving esports organizations such as Mousesports and Frag Dominant. The sub-brand introduced the Sentinel Advanced mouse in 2009, featuring a programmable OLED display; the QuickFire Ultimate keyboard in 2012; and the Sirus S gaming headset in 2013, with an inline control unit for volume adjustment and microphone muting. By 2018, Cooler Master had discontinued sales under the CM Storm name and had effectively returned to a unified main-brand presentation. The company marked its twentieth anniversary in 2012 with the inclusion of a Captain Cooler Master figure with some purchases. Its product portfolio continued to expand into headsets, mice, and software-supported gaming accessories. The MH670 headset, cited in 2020 reference material, could be customized through the company's Portal configuration application. Cooler Master also remained active in the esports ecosystem through sponsorships and event partnerships. Cooler Master has periodically used collaborations and unusual product concepts to extend its visibility beyond conventional PC components. The KFConsole was developed through a partnership with KFC and was presented as a console-style gaming product, with a reported launch in December 2020. The company also adjusted the applicator design of one thermal-interface product in January 2020, explaining that the new broad-tipped format would be less alarming to parents than the previous syringe-shaped applicator. Manufacturing and international distribution have supported the brand's global reach. Its headquarters are in Taipei's Neihu District, with a manufacturing facility in Huizhou, China. Reference material also identifies offices or branches in the United States, the Netherlands, Italy, France, Germany, Russia, and Brazil. Cooler Master has received design recognition, including iF product design awards. In June 2024, it expanded further into large-format gaming displays with the 57-inch GP57ZS monitor, specified with dual-ultra-high-definition resolution, mini-LED backlighting, and variable refresh rate technology. The company remains active across cooling, cases, power, peripherals, and gaming displays.

1. 2024GP57ZS gaming monitor launches

   Cooler Master introduces the 57-inch GP57ZS monitor with dual-ultra-high-definition resolution, mini-LED, and variable refresh rate technology.

   Source
2. 2020Thermal-paste applicator design changes

   Cooler Master adopts a wide-tipped applicator and explains that the change is intended to reduce concern associated with the former syringe-like design.

   Source
3. 2020KFConsole partnership product launches

   The KFConsole, developed with KFC, is reported as launching in December 2020.

   Source
4. 2018CM Storm products are discontinued under that brand

   Reference material states that Cooler Master no longer sells products under the CM Storm name by 2018.

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5. 2013Sirus S headset launches

   CM Storm introduces the Sirus S gaming headset with inline volume and microphone-mute controls.

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6. 2012Twentieth-anniversary promotion

   Some Cooler Master purchases include a Captain Cooler Master figure as part of the company's twentieth-anniversary activities.

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7. 2012QuickFire Ultimate keyboard launches

   CM Storm launches the QuickFire Ultimate gaming keyboard.

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8. 2009Sentinel Advanced gaming mouse launches

   CM Storm introduces the Sentinel Advanced mouse with a programmable OLED display.

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9. 2008CM Storm subsidiary brand is created

   Cooler Master establishes CM Storm as a gaming-peripherals brand informed by relationships with esports organizations.

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10. 1992Cooler Master is established in Taiwan

    Cooler Master is founded as a Taiwan-based computer-hardware company.

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An enthusiast and gaming PC-hardware brand combining performance-focused thermal engineering, functional industrial design, and comparatively broad accessibility for DIY builders.

• Hyper 212CPU air cooler

  The Hyper 212 is Cooler Master's best-known air-cooling family. It is positioned as an accessible aftermarket replacement for stock CPU coolers and has been widely associated with budget-conscious PC builders seeking improved processor cooling without moving to a liquid-cooling system.

• MasterLiquidAll-in-one liquid CPU cooler

  MasterLiquid is Cooler Master's family of closed-loop liquid CPU coolers. The line extends the company's thermal-management portfolio from conventional heatsink-and-fan designs to radiator-based cooling systems intended for gaming PCs and higher-performance desktop configurations.

• MasterCasePC case

  MasterCase is a PC-chassis family designed for custom computer builds. The range represents Cooler Master's move from individual cooling components toward broader system architecture, including enclosure design, component accommodation, airflow planning, and enthusiast-oriented styling.

• V SeriesPower supply

  The V Series is a Cooler Master power-supply family for desktop computers. It complements the company's cooling and case products by providing system power hardware for DIY, gaming, and enthusiast PC configurations.

• MH670Gaming headset2020

  The MH670 is a Cooler Master gaming headset referenced as supporting customization through the company's Portal configuration application. It illustrates the brand's expansion from physical PC components into software-supported gaming peripherals.

• Sentinel AdvancedGaming mouse2009

  The Sentinel Advanced was a CM Storm gaming mouse introduced in 2009. Its distinguishing feature was a programmable organic light-emitting diode display, reflecting the subsidiary brand's emphasis on configurable gaming hardware.

• QuickFire UltimateGaming keyboard2012

  The QuickFire Ultimate was a CM Storm gaming keyboard launched in 2012. It formed part of the subsidiary's keyboard portfolio before Cooler Master discontinued sales under the CM Storm brand.

• Sirus SGaming headset2013

  The Sirus S was a CM Storm gaming headset launched in 2013. It included an inline remote with controls for volume and microphone muting and was part of CM Storm's esports-oriented peripheral range.

• GP57ZSGaming monitor2024

  The GP57ZS is a 57-inch gaming monitor introduced by Cooler Master in 2024. Its cited specifications include dual-ultra-high-definition resolution, mini-LED technology, and variable refresh rate support.

• KFConsoleConsole-style gaming computer2020

  The KFConsole was a console-style gaming product developed through a partnership between Cooler Master and KFC. It extended Cooler Master's hardware capabilities into a branded gaming-computer concept associated with a major promotional collaboration.

• 2020KFConsole collaboration with KFC

  Global

  Cooler Master partnered with KFC on the KFConsole, combining Cooler Master's computer-hardware role with KFC's gaming-oriented promotional campaign. The project generated attention through its unusual combination of PC technology, console-style presentation, and fast-food branding.

  Outcome. The product was reported as launched in December 2020; detailed sales results are not available in the reference material.

  Source
• 2012Captain Cooler Master twentieth-anniversary promotion

  Global

  To mark its twentieth anniversary, Cooler Master included a Captain Cooler Master figure with some purchases. The promotion used a character-based collectible to reinforce brand identity among consumers and PC enthusiasts.

  Outcome. Anniversary promotion documented; broader commercial results are not available in the reference material.

  Source
• Esports sponsorships

  International

  Cooler Master has sponsored major esports events and supported gaming-oriented brand activity. Its CM Storm development work also drew on partnerships with esports organizations including Mousesports and Frag Dominant.

  Outcome. The reference material confirms sponsorship and partnership activity but does not provide a complete campaign list or quantified outcomes.

  Source

• 2024Launch the GP57ZS large-format gaming monitorProduct launch

  Cooler Master continued expanding from core cooling and PC-component categories into gaming displays.

  What changed. The company launched the 57-inch GP57ZS with dual-ultra-high-definition resolution, mini-LED technology, and variable refresh rate support.

  Aftermath. The launch broadened Cooler Master's visible gaming-hardware portfolio; commercial results are not provided.

  Source
• 2020Change thermal-paste applicator formatOther

  Cooler Master stated that the previous syringe-shaped applicator could alarm parents.

  What changed. The company changed to a wider-tipped applicator.

  Aftermath. The stated goal was a less alarming product presentation; no further outcome is provided.

  Source
• 2020Enter a console-style gaming product through the KFConsoleProduct launch

  Cooler Master partnered with KFC on a branded gaming product extending beyond conventional PC components.

  What changed. The partnership produced the KFConsole, reported as launching in December 2020.

  Aftermath. The project served as a high-visibility collaboration, but sales and longer-term product impact are not documented in the reference material.

  Source
• 2018Consolidate gaming products under the Cooler Master brandStrategy

  The company had developed a separate CM Storm identity for gaming products during the preceding decade.

  What changed. Cooler Master discontinued sales under the CM Storm brand and continued its gaming-peripheral activity under the main brand.

  Aftermath. Later reference material describes gaming headsets, mice, and monitors as Cooler Master products rather than CM Storm products.

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• 2008Create CM Storm as a gaming-peripherals subsidiaryStrategy

  Cooler Master sought a more focused presence in gaming peripherals and esports-related hardware.

  What changed. The company created CM Storm and developed products using research and relationships connected with esports organizations.

  Aftermath. CM Storm released mice, keyboards, and headsets, but Cooler Master had stopped selling products under the CM Storm name by 2018.

  Source

• 2024Cooler Master introduces the 57-inch GP57ZS gaming monitor

  Cooler Master launched the GP57ZS, a 57-inch gaming monitor featuring dual-ultra-high-definition resolution, mini-LED technology, and variable refresh rate support.

  Product launchProduct generation
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• 2020Cooler Master changes thermal-paste applicator design

  Cooler Master changed the applicator design for a thermal-interface product, stating that the wider tip was intended to appear less like a syringe and reduce concern among parents.

  Product generationOther
  Source
• 2020Cooler Master launches the KFConsole project with KFC

  Cooler Master partnered with KFC on the KFConsole, a console-style gaming product that combined a compact gaming-computer concept with KFC branding and was reported as launching in December 2020.

  M&AProduct launchCampaign
  Source

1. Cooler Master
2. Cooler Master official website