Coocaa TV

Coocaa (酷开) is a Chinese consumer electronics brand focused on smart televisions, smart screens and connected home-entertainment software. It originated within Skyworth Group, one of China's major television manufacturers, as the group's internet-television and smart-OS initiative, and was later established as an independent operating brand and company (Shenzhen Coocaa Network Technology). Coocaa sells LED and 4K smart TVs across a range of sizes and price tiers, along with related smart-screen and home-entertainment products, and it distributes primarily through online channels and Skyworth's retail network in China. A defining element of the brand is Coocaa OS, its Android-based smart television operating system, which powers Coocaa sets and has also been licensed to other television makers. The platform bundles content, app distribution and advertising, giving Coocaa a software-and-services dimension beyond hardware sales. This combination of hardware plus an operating-system ecosystem positions Coocaa as an internet-brand challenger within China's highly competitive TV market, competing with both traditional manufacturers and internet-native television brands. Coocaa operates as part of Skyworth Group, which provides manufacturing scale, supply chain and distribution support. The brand has been used for Skyworth's online-oriented and youth-focused television lines, and it has expanded into larger-screen and premium smart-display segments over time. Its identity rests on affordable smart TVs, an in-house operating system and content ecosystem, and a digital-first sales approach aimed at younger, connected consumers in China.

Coocaa emerged from Skyworth Group, one of China's largest television manufacturers, as the group's response to the shift from broadcast television to internet-connected smart TVs. Skyworth used the Coocaa name for its online-oriented television line and for the development of an in-house smart TV operating system, Coocaa OS, which was built on Android and designed to deliver apps, content and services to the television screen. As China's TV market moved online in the 2010s, internet-native television brands challenged established manufacturers with low prices and content-driven business models. Coocaa served as Skyworth's vehicle in this segment, pairing competitively priced smart TVs with the Coocaa OS platform. The operating system was also licensed to other television makers, extending the brand's software reach beyond its own hardware. The business was organized as Shenzhen Coocaa Network Technology, operating as a subsidiary within Skyworth Group while maintaining its own brand identity aimed at younger, digitally connected consumers. Over time Coocaa expanded its product range toward larger screens and smart-display categories, and continued to develop its platform for content, applications and advertising. The brand remains active as part of Skyworth's consumer electronics portfolio in China.

• Coocaa name used within Skyworth Group for internet-oriented television line and smart TV operating system

• Coocaa OS developed as an Android-based smart TV platform and licensed to other TV makers

• Business organized as Shenzhen Coocaa Network Technology under Skyworth Group

Internet-oriented, value-focused smart TV and smart-screen brand within Skyworth Group, combining affordable hardware with an in-house operating-system and content ecosystem.

• Coocaa smart TVs

  LED and 4K smart televisions across multiple sizes and price tiers.

• Coocaa OS

  Android-based smart TV operating system with content, app and advertising services.

• Smart screens

  Large-screen smart display products.

• 2026-10-08

  Coocaa TV launches 'From Screen Time to Drive Time' festive campaign in India with car giveaway and complimentary Disney+ Hotstar subscription[1]酷开电视在印度推出“从屏幕时光到驾驶时光”节日营销活动，含汽车抽奖及Disney+ Hotstar赠阅bruneinews.net

  Coocaa TV launched its 'From Screen Time to Drive Time' festive campaign in India, live from October 8 to October 19, 2026. Customers purchasing eligible Coocaa TV models above 32 inches during the offer period will have a chance to win a brand-new car through a lucky draw and will also receive a complimentary three-month Disney+ Hotstar subscription.

1. 1酷开电视在印度推出“从屏幕时光到驾驶时光”节日营销活动，含汽车抽奖及Disney+ Hotstar赠阅bruneinews.net