Consulmark 2 Estudos de Mercado e Trabalho de Campo (Portugal)

Consulmark 2 – Estudos de Mercado e Trabalho de Campo Lda., which trades under the Consulmark® brand, is a Portuguese full-service market research agency founded in 2004 and based in central Lisbon. According to its own website, the firm designs and executes fully tailored research projects, covering everything from methodological design through fieldwork, analysis and final recommendations. It positions itself as a partner that helps companies make confident decisions by transforming data into actionable knowledge. The agency works across both qualitative and quantitative methodologies. Its qualitative offer includes focus groups (in-person and online), individual, dyadic and triadic interviews, and ethnographic interviews. On the quantitative side it runs CATI (computer-assisted telephone interviewing), CAPI (computer-assisted personal interviewing) and CAWI (computer-assisted web interviewing) programmes. Beyond data collection, Consulmark 2 specialises in study types such as brand image, positioning and awareness studies; usage and attitude studies; segmentation studies; communication and advertising studies; name, concept, packaging and product testing; opinion polls; customer and employee satisfaction studies; and mystery shopping and service audits. Fieldwork is a core part of the brand's identity — reflected in its legal name, which explicitly includes "Trabalho de Campo" (fieldwork). The company operates what it describes as reliable, fast fieldwork operations with experienced teams across Portugal, supported by a Lisbon call-centre and face-to-face interviewers nationwide. Its facilities include a focus group room with mirror glass and a viewing room, and it recruits interviewers for both its Lisbon call-centre and field teams anywhere in the country. Consulmark 2 emphasises professional standards and accreditation. It states that it is accredited by ESOMAR, the European Society for Opinion and Marketing Research, following the ICC/ESOMAR International Code, and that it is registered with ERC, the Entidade Reguladora para a Comunicação Social, Portugal's media regulator, which authorises the publication of opinion polls in the media. The company also cites international awards for excellence in sample management and fieldwork quality, and describes more than 20 years of experience in consultancy, market research and opinion polling. Its team is described as interdisciplinary, with backgrounds in sociology, psychology, statistics and advanced analytics, working in what the company calls a collaborative, open and professional culture. The firm's stated approach combines rigour, ethics and creativity, with the aim of delivering clarity, insight and strategic value in every study. Consulmark 2 is a private Portuguese company; no parent group or listed status is indicated in the available evidence.

Consulmark 2 – Estudos de Mercado e Trabalho de Campo Lda. was founded in 2004 and established its base in central Lisbon, at Av. Miguel Bombarda 1. From its founding, the company combined market research consultancy with dedicated fieldwork operations, a dual focus captured in its legal name, which pairs "Estudos de Mercado" (market studies) with "Trabalho de Campo" (fieldwork). Over the following two decades the agency built a full-service research offer spanning qualitative and quantitative methodologies. Its qualitative toolkit grew to include focus groups conducted both in person and online, individual, dyadic and triadic interviews, and ethnographic interviews. On the quantitative side it developed CATI, CAPI and CAWI capabilities, supported by a Lisbon call-centre and a nationwide network of face-to-face interviewers. Its study portfolio expanded to cover brand image, positioning and awareness; usage and attitude; segmentation; communication and advertising; name, concept, packaging and product testing; opinion polls; customer and employee satisfaction; and mystery shopping and service audits. The company invested in physical research infrastructure in Lisbon, including a focus group room with mirror glass and a viewing room, and it recruits interviewers for both its call-centre and field teams across Portugal. It also pursued external accreditation and recognition: it states that it is accredited by ESOMAR, following the ICC/ESOMAR International Code, and registered with ERC, Portugal's media regulator, which authorises the publication of opinion polls in the media. The company cites international awards for excellence in sample management and fieldwork quality, and by the 2020s describes itself as having more than 20 years of experience in consultancy, market research and opinion polling. Consulmark 2 operates as a private Portuguese company under the Consulmark® brand. Its team is interdisciplinary, drawing on sociology, psychology, statistics and advanced analytics, and the firm emphasises ethical, professional and collaborative practice. The available evidence does not identify founders, parent companies or ownership beyond the company itself.

• 2004

  Consulmark 2 – Estudos de Mercado e Trabalho de Campo Lda. is founded and based in central Lisbon.

• Company develops full-service qualitative and quantitative research capabilities, including CATI, CAPI and CAWI fieldwork.

• Consulmark 2 states it is accredited by ESOMAR and registered with ERC, Portugal's media regulator.

• Company cites international awards for excellence in sample management and fieldwork quality.

Full-service market research agency combining qualitative and quantitative methods, rigorous fieldwork and international ethical standards to deliver actionable consumer insight in Portugal.

• Qualitative research

  Focus groups (in-person and online), individual, dyadic and triadic interviews, and ethnographic interviews.

• Quantitative research

  CATI (phone), CAPI (face-to-face) and CAWI (online) interviewing methodologies.

• Brand image, positioning and awareness studies

  Research into how brands are perceived, positioned and recognised in the market.

• Usage and attitude studies

  Studies of consumer behaviour and attitudes toward products and categories.

• Segmentation studies

  Identifying and profiling distinct consumer segments.

• Communication and advertising studies

  Testing and evaluating communication and advertising effectiveness.

• Name, concept, packaging and product testing

  Testing new names, concepts, packaging and products with consumers.

• Opinion polls

  Opinion polling authorised for media publication under ERC registration.

• Customer and employee satisfaction studies

  Measuring satisfaction among customers and employees.

• Mystery shopping and service audits

  Auditing service quality through mystery shopping and service audits.

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