Conference on Historical Analysis and Research in Marketing

The Conference on Historical Analysis and Research in Marketing (CHARM) is a scholarly organization devoted primarily to organizing and managing the biennial CHARM conference and, more generally, to supporting historical research in marketing by providing information and resources through its website. The conference has provided a venue for leading academics from around the world to share, discuss and support research in all areas of marketing history and the history of marketing thought. Research presented at CHARM has covered areas such as advertising, biography, branding, corporate histories, innovation, international marketing, practice, retailing, segments, and theory and thought. CHARM traces its origins to the first conference, originally called the North American Workshop on Historical Research in Marketing, organized by Stanley C. Hollander and hosted by Michigan State University in 1983. Michigan State continued to host many of the subsequent CHARM conferences through 2003. Since 2003, CHARM has become international in scope, with conference sites typically alternating between locations in North America and Europe. Several doctoral workshops have also been included as part of more recent CHARM meetings. CHARM publishes its proceedings, with authors retaining copyright; through 2023 it had published over 700 full papers and extended abstracts. During the 1990s, alliances with leading journals such as the Journal of the Academy of Marketing Science and the Journal of Macromarketing resulted in many CHARM papers being published in those journals. In 2009, CHARM sponsored the founding of the Journal of Historical Research in Marketing (JHRM), which since then has been published by Emerald Publishing. The inaugural issue of JHRM published a full history of CHARM covering the period from 1983 to 2009. CHARM describes itself as unique in the world of academic conferences because of qualities such as its small size, keeping the conference relatively small so that multiple tracking of sessions is minimized. Recent and upcoming meetings include the 2025 Conference at Brunel University of London and the 2027 conference at UPNA (Universidad Pública de Navarra), a public research university in Pamplona, Spain, from May 26 to 29, 2027.

The Conference on Historical Analysis and Research in Marketing (CHARM) began as the North American Workshop on Historical Research in Marketing, organized by Stanley C. Hollander and hosted by Michigan State University in 1983. Michigan State continued to host many of the subsequent CHARM conferences through 2003. Since 2003, CHARM has become international in scope, with conference sites typically alternating between locations in North America and Europe. Several doctoral workshops have also been included as part of more recent CHARM meetings. The inaugural issue of the Journal of Historical Research in Marketing (JHRM) published a full history of CHARM covering the period from 1983 to 2009, titled “Stanley C. Hollander and the Conferences on Historical Analysis & Research in Marketing”. In 2009, CHARM sponsored the founding of JHRM, which since then has been published by Emerald Publishing. During the 1990s, alliances with leading journals such as the Journal of the Academy of Marketing Science and the Journal of Macromarketing resulted in many CHARM papers being published in those journals. Through 2023, CHARM has published over 700 full papers and extended abstracts in its proceedings.

• 2025

  CHARM 2025 Conference held at Brunel University of London.

• 2023

  Through 2023, CHARM had published over 700 full papers and extended abstracts in its proceedings.

• 2009

  CHARM sponsored the founding of the Journal of Historical Research in Marketing (JHRM), published by Emerald Publishing.

• 2003

  Michigan State University hosted many subsequent CHARM conferences through 2003; after this, CHARM became international in scope.

• 1983

  First conference, originally called the North American Workshop on Historical Research in Marketing, organized by Stanley C. Hollander and hosted by Michigan State University.

• CHARM 2027 conference to be held at UPNA (Universidad Pública de Navarra) in Pamplona, Spain, from May 26 to 29, 2027.

A small, international scholarly conference and organization dedicated to marketing history and the history of marketing thought.

• CHARM biennial conference

  A small, international academic conference for research in marketing history and the history of marketing thought.

• CHARM proceedings

  Published proceedings of the conference; authors retain copyright. Through 2023, over 700 full papers and extended abstracts have been published.

• Doctoral workshops

  Several doctoral workshops have been included as part of more recent CHARM meetings.

1. 1CHARM official website homepagecharmassociation.org
2. 2CHARM Historycharmassociation.org
3. 3About CHARMcharmassociation.org
4. 4Wikidata: Conference on Historical Analysis and Research in Marketingwikidata.org