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Concord Camera

Concord Camera was a United States-based manufacturer of affordable consumer cameras and related photo-storage products.

Last updated August 31, 2026

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Overview

Concord Camera Corporation was a United States-based camera manufacturer focused primarily on affordable consumer imaging products. Its portfolio covered digital cameras, 35mm film cameras, 110-format cameras, and single-use cameras, with much of the manufacturing carried out in China. The company sold products both under its own names and through licensed, private-label, and retail-partner arrangements. The company’s principal digital-camera identity was the Concord eye-Q range. One documented example was the Concord 3045, a 3.1-megapixel digital camera aimed at the consumer market. Concord’s film and disposable-camera activity included products sold under the Polaroid brand. The company also marketed photo-framing and storage products under its Frame and Store brand, including frames, photo CDs, and systems for storing negatives. Concord operated as an international supplier rather than relying only on direct sales under a single flagship brand. It maintained sales and distribution offices in the United States, Canada, Germany, Japan, Hong Kong, the United Kingdom, and France, and also worked through independent sales agents. Its branded and private-label products reached major retailers and pharmacy, department-store, discount, and specialist-camera channels. Retail customers identified in reference material include Aldi, Argos, Boots, Carrefour, CompUSA, CVS, Dollar General, Eckerd, Family Dollar, Ito-Yokado, Metro AG, Rite Aid, Ritz Camera Shops, Target, Walgreens, and Wal-Mart. Concord expanded its brand portfolio through the acquisition of Jenimage Europe GmbH in 2004. The transaction was associated with Jenoptik, and Concord received a 20-year license to use the Jenoptik trademark. It subsequently produced compact digital cameras under the Jenoptik name, adding a licensed European-origin brand to its own Concord-branded and private-label offerings. The business operated during a period in which low-cost digital cameras were increasingly replacing inexpensive film cameras. Its manufacturing and distribution model emphasized broad retail availability and relatively accessible pricing, while its product range bridged digital imaging, traditional film photography, disposable cameras, and physical photo organization. This combination gave Concord exposure to several consumer-photo categories, but the company ultimately did not remain an operating camera manufacturer. On December 18, 2008, Concord announced that it would liquidate. It ceased trading on May 11, 2009, after which Concord Camera was no longer an active camera company.

History

Concord Camera Corporation was an American camera manufacturer whose business centered on affordable consumer photography products. The available reference material does not establish a founding date or identify a founder, but it describes Concord as a United States-based company with a substantial international sales and distribution footprint. Its product range covered several generations and formats of consumer imaging. Concord manufactured digital cameras, including models in its Concord eye-Q family, as well as conventional 35mm and 110 cameras and single-use cameras. The Concord 3045 is identified as a 3.1-megapixel digital-camera model. The company also supplied products sold under other brands: its film and disposable-camera products were marketed under the Polaroid name, while its compact digital cameras later included products carrying the Jenoptik trademark. Concord’s manufacturing model relied heavily on China, where the majority of its products were produced. Its commercial model was correspondingly broad: it sold its own branded products, licensed-brand products, and private-label goods to large retailers and other distribution partners. Sales and distribution offices were located in the United States, Canada, Germany, Japan, Hong Kong, the United Kingdom, and France, supported by independent sales agents. This network gave Concord access to general merchandise, pharmacy, discount, electronics, department-store, and specialist-camera channels in multiple countries. Beyond cameras, Concord developed a related photo-accessories and media business under the Frame and Store brand. That range included picture frames, photo CDs, and solutions for storing photographic negatives. The offering reflected the company’s position in the wider consumer-photo market rather than only in camera hardware. A notable portfolio development occurred in 2004, when Concord acquired Jenimage Europe GmbH, an entity associated with Jenoptik. In connection with the transaction, Concord licensed the Jenoptik trademark for 20 years and produced compact digital cameras under that name. The deal expanded Concord’s brand and product coverage during the transition from film photography to digital cameras. Concord ultimately left the market after announcing a liquidation plan on December 18, 2008. The company ceased trading on May 11, 2009. The liquidation ended Concord’s activities as an operating camera manufacturer and marked the close of a business that had supplied low-cost consumer cameras and related photography products through both its own and third-party brands.

  • 2009

    Trading ends

    [1]

    Concord ceased trading on May 11, following its liquidation announcement.

  • 2008

    Liquidation announced

    [1]

    Concord announced on December 18 that it would liquidate.

  • 2004

    Jenimage Europe acquisition and Jenoptik licensing

    [1]

    Concord acquired Jenimage Europe GmbH and licensed the Jenoptik trademark for 20 years, enabling the production of compact digital cameras under the Jenoptik brand.

Products and positioning

A value-oriented consumer imaging manufacturer and international supplier serving mass retail, private-label, licensed-brand, and specialist-camera channels.

  • Digital cameras

    Concord eye-Q

    Concord’s principal in-house digital-camera range. The eye-Q family represented the company’s own branded presence in the consumer digital-imaging market and was positioned for broad retail distribution. Available reference material identifies the range but does not provide a complete model list or detailed technical specifications.

  • Digital camera

    Concord 3045

    A Concord-manufactured digital camera with a 3.1-megapixel sensor. It is cited as an example of the company’s affordable consumer digital-camera products. The available material does not specify its launch date, full feature set, or distribution markets.

  • Film and disposable cameras

    Polaroid-branded film and single-use cameras

    Concord produced 35mm and single-use camera products sold under the Polaroid brand. These products extended Concord’s manufacturing and retail reach into traditional and disposable photography, alongside its digital-camera business.

  • Digital cameras · 2004

    Jenoptik compact digital cameras

    Compact digital cameras produced under the Jenoptik trademark after Concord acquired Jenimage Europe GmbH in 2004 and secured a 20-year trademark license. The available source does not identify individual models or their technical specifications.

  • Photo frames and storage solutions

    Frame and Store

    A Concord brand covering products used to display and preserve photographic material. The range included frames, photo CDs, and solutions for storing negatives, complementing the company’s camera and image-capture products.

Brand decisions

  • 2008

    Liquidation decisionStrategy

    Background

    After operating as a supplier of affordable consumer cameras and related photo products, Concord announced that it would liquidate.

    Action taken

    The company announced the liquidation on December 18, 2008 and proceeded toward the closure of its business.

    Aftermath

    Concord ceased trading on May 11, 2009 and became a defunct camera manufacturer.

  • 2004

    Acquisition of Jenimage Europe GmbHM&A

    Background

    Concord sought to expand its branded compact-digital-camera portfolio and acquired Jenimage Europe GmbH, an entity associated with Jenoptik.

    Action taken

    Concord completed the acquisition and obtained a 20-year license to use the Jenoptik trademark, under which it produced compact digital cameras.

    Aftermath

    The transaction added Jenoptik-branded compact digital cameras to Concord’s product and brand portfolio. No further outcome is established in the available source.

Recent events

  • 2009

    Concord Camera ceases trading[1]

    Other

    Concord Camera ceased trading on May 11, 2009 following the liquidation announcement.

  • 2008

    Concord Camera announces liquidation[1]

    Bankruptcy · Other

    Concord Camera announced on December 18, 2008 that it would liquidate its business.

  • 2004

    Concord acquires Jenimage Europe and licenses the Jenoptik trademark[1]

    M&A · Other

    Concord acquired Jenimage Europe GmbH and obtained a 20-year license to use the Jenoptik trademark for compact digital cameras.

Sources1 sources

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