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concepts & words Bailom KG

Austrian strategy and communications consultancy that develops strategies, concepts and clear language for companies, NGOs and public institutions.

Last updated September 28, 2026

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Overview

concepts & words Bailom KG — also presented as the Concepts & Words Denkwerkstatt — is an Austrian consultancy that works at the intersection of strategy, innovation and communication. From its base in Innsbruck, the firm develops strategies and concepts for large and medium-sized companies, NGOs and public institutions, and it accompanies those ideas from the first draft through to implementation. A defining feature of its offer is the insistence that strategy only works when the people affected understand and support it; language is therefore treated as part of the strategic process from the outset, with a particular emphasis on plain and easy language. The company describes itself as a Denkwerkstatt, or think tank, whose team combines strategic thinking with clear communication and a practical eye for execution. It draws on long-standing advisory experience with the challenges facing large and mid-sized enterprises as well as NGOs, and it works jointly with leadership teams and employees to create tailored, forward-looking strategies and concepts. The firm also says it can call on an international network of experts from business and research. Franz Bailom is the public face of the practice. According to the company's own description, he has worked for many years at the interface of strategy, innovation and implementation, advises large and medium-sized companies, earned his doctorate at the University of Innsbruck and conducted research in the field of strategic management. The firm's name carries his surname, and the legal form is a Kommanditgesellschaft (KG), a German-speaking limited partnership. The consultancy positions itself as a partner for organisations that need both a robust strategic direction and communication that reaches the intended audiences. Its services span strategy and concept development, consulting, and text and language work, with plain language and easy language as a special focus. Its client base is described as spanning business, civil society and the public sector, and its market is the German-speaking region of Europe.

History

concepts & words Bailom KG is an Austrian consultancy that presents itself under the name Concepts & Words Denkwerkstatt. The firm is associated with Franz Bailom, whose surname forms part of the company name and who is described on the company's website as having worked for many years at the interface of strategy, innovation and implementation. According to that account, he advises large and medium-sized companies, earned a doctorate at the University of Innsbruck and conducted research in strategic management. The practice grew out of long-standing advisory experience with the challenges faced by large and mid-sized enterprises as well as NGOs. That experience shaped the firm's working method: rather than delivering strategies in isolation, it develops them jointly with leadership teams and employees, and it treats language as an integral part of the process from the beginning. The company argues that strategies and concepts only take effect once everyone involved understands and supports them, which is why clear, precise, target-group-specific language is built into its work. A particular emphasis is placed on plain language and easy language (Leichte und Einfache Sprache), a field in which the firm positions itself as a specialist. The team describes itself as well-rehearsed through years of collaboration across various projects and organisations, combining different perspectives to produce solutions that are thoughtful, understandable and practical. It also states that it can draw on an international network of experts from business and research. The company operates as a Kommanditgesellschaft (KG), the German-speaking limited partnership form, and is based in Innsbruck, Austria. Its client base is described as spanning large and medium-sized companies, NGOs and public institutions, and its work covers strategy and concept development, consulting, and text and language services, from the first idea through to implementation.

Products and positioning

A strategy and communications Denkwerkstatt that combines strategic thinking with clear, audience-appropriate language and supports clients from the first idea to implementation.

  • Strategy and concept development

    Tailored, forward-looking strategies and concepts developed jointly with leadership teams and employees of companies, NGOs and public institutions.

  • Communication and language consulting

    Clear, precise, target-group-specific language work, with a special focus on plain language and easy language.

  • Implementation support

    Accompaniment from the first idea through to implementation so that strategies and concepts reach the intended audiences.

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