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Common House

A London-based global Zero Waste Studio that helps governments, companies, NGOs, and ventures eliminate waste at the source.

Last updated September 26, 2026

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Overview

Common House is a London-based global Zero Waste Studio founded in 2025. It describes itself as uniting the world's leading sustainable experts and companies to create solutions for the industries the future needs. Rather than treating waste as an unavoidable by-product, Common House argues that industries designed around waste are no longer affordable and that the crisis must be solved by preventing waste from being created in the first place — through reuse, redesign, and regenerative systems. The studio positions itself as a practitioner-led consultancy rather than a theory-driven advisory firm. Its Associates are described as entrepreneur-operators who have designed, implemented, and scaled zero-waste models in the real world. Alongside its "Powered By" partners in design, engineering, logistics, technology, and materials, and a curated startup network with unique R&D, Common House operates as one team focused on execution. It works with what it calls "lucid optimism": clear-eyed about constraints, confident about progress, starting where success is most likely, earning visible wins, and scaling step by step with simple metrics, sound unit economics, and local fit. Common House serves governments, companies, NGOs, and ventures. Its service model follows four stages: Diagnosis, Design, Build, and Project Management. In the diagnosis phase it maps opportunities and risks across products, processes, and entire systems, including regulatory alignment, market dynamics, environmental performance (carbon, biodiversity, waste), and stakeholder analysis, producing a clear and actionable roadmap. In the design phase it works with its Powered By network across graphic and industrial design, packaging, digital platforms, business models, and customer journeys, guided by zero waste principles and market competitiveness. In the build phase it provides expertise in systems and supply-chain engineering, financial modelling and business cases, and market execution. Project management ties the work together. The firm's roots combine global leadership and hands-on delivery, with experience across more than eight countries and multiple industries, collaborations with leading brands and cities, and roles shaping the zero-waste agenda at the highest levels. Its co-founders are José Manuel Moller, a Chilean entrepreneur and systems innovator with more than 15 years of experience at the intersection of business, design, and sustainability, and Francisco Cerda, also based in Chile. Moller is described as co-founder and CEO of Common House and has served in leadership roles in the sustainability field. The studio is headquartered in London and works globally, with team members and partners across the United Kingdom, Chile, and other markets. Common House's mission is to make zero waste the standard rather than the exception and to build resilient industries that regenerate what it calls "our only common house — Earth." The name itself reflects this framing: the planet as a shared home that industry must be designed to sustain.

History

Common House was founded in 2025 as a London-based global Zero Waste Studio. It emerged from the recognition that the world can no longer afford industries designed around waste, and that solving the crisis requires preventing waste from being created in the first place through reuse, redesign, and regenerative systems. The founders built the studio around a practitioner-led model, bringing together Associates who are entrepreneur-operators with experience designing, implementing, and scaling zero-waste models in the real world. The studio's roots combine global leadership and hands-on delivery. Its team and network have experience across more than eight countries and multiple industries, with collaborations involving leading brands and cities, and roles shaping the zero-waste agenda at the highest levels. Common House operates through a "Powered By" network of partners in design, engineering, logistics, technology, and materials, alongside a curated startup network with unique R&D capabilities. This structure allows the studio to operate as one team focused on execution rather than theory. From its founding, Common House has positioned itself to serve governments, companies, NGOs, and ventures. Its service model follows four stages — Diagnosis, Design, Build, and Project Management — designed to move clients from insight to clarity, from concept to blueprint, and from blueprint to execution. The studio emphasizes simple metrics, sound unit economics, and local fit, starting where success is most likely and scaling step by step. Co-founders José Manuel Moller and Francisco Cerda are both based in Chile, while the studio is headquartered in London. Moller, a Chilean entrepreneur and systems innovator, has more than 15 years of experience leading initiatives at the intersection of business, design, and sustainability, and serves as co-founder and CEO. The studio's mission is to make zero waste the standard rather than the exception and to build resilient industries that regenerate what it calls "our only common house — Earth."

  • 2025

    Common House founded as a London-based global Zero Waste Studio.

Products and positioning

A practitioner-led global Zero Waste Studio that turns circular plans into operating systems, focused on execution rather than theory.

  • Diagnosis

    Mapping opportunities and risks across products, processes, and entire systems, including regulatory alignment, market dynamics, environmental performance (carbon, biodiversity, waste), and stakeholder analysis.

  • Design

    Designing solutions across disciplines with the Powered By network: graphic and industrial design, packaging, digital platforms, business models, and customer journeys.

  • Build

    Providing expertise in systems and supply-chain engineering, financial modelling and business cases, and market execution.

  • Project Management

    Managing projects to turn strategy into reality.

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