Comments by Celebs

Comments by Celebs, commonly abbreviated as CBC, is a digital media brand built around the collection and publication of celebrity-to-celebrity interactions on social platforms. Its core format highlights comments, replies, likes, and other exchanges that might otherwise disappear in fast-moving social-media feeds. The brand generally presents these interactions as lighthearted, surprising, or revealing moments, giving audiences a more informal view of public figures and their relationships. The brand was founded in April 2017 by Emma Diamond and Julie Kramer, who met while studying at Syracuse University and became friends through conversations about Keeping Up with the Kardashians. They created the original Instagram account after Instagram changed its ranking system so that comments from verified users were more prominent. The founders recognized that exchanges between celebrities could themselves become entertainment content and began documenting and reposting examples for a dedicated audience. Instagram was the principal growth engine. The account received an important early publicity boost when television host Kelly Ripa mentioned it on Live with Kelly and Ryan. In early 2018, the founders added a watermark to their posts, a branding measure they said helped increase recognition and growth. The account subsequently became more than a compilation page: because it captured interactions quickly, it was also used by entertainment reporters and gossip publications as a source of developing pop-culture news. The team has sought to preserve relationships with celebrities and, according to descriptions of its operating practices, requests permission before publishing comments that could be viewed as questionable or sensitive. Comments by Celebs expanded beyond its flagship account through related social handles focused on Bravo, The Bachelor, athletes, influencers, and TikTok personalities. The founders have run most of the accounts themselves, while bringing in additional help for at least one vertical. In 2019, Syracuse alumna and sorority sister Isabel Greenberg joined the team as a partner and became associated with the brand's communications and Bravo-related activities. The brand was recognized as a 2019 Webby Awards honoree. Audio became a second major format. Diamond and Kramer launched a weekly podcast in July 2018 through a partnership with Betches, with Kelly Ripa appearing as guest host on the first episode. In January 2019, the podcast moved to a partnership with Cadence13. The programming has included celebrity interviews, entertainment commentary, and recurring material focused on major reality-television franchises. A Kardashian-focused bonus series began in February 2019 and covered news, controversies, and episodes related to Keeping Up with the Kardashians. Its coverage of the Jordyn Woods and Tristan Thompson controversy was packaged under the name JORDYNGATE and gained visibility on Apple's podcast platform. The brand also developed franchise-specific audio and commercial extensions. In 2020, it introduced a Comments By Bravo podcast covering Bravo programming and the Real Housewives universe, hosted by Diamond and Greenberg, with guests including Lisa Vanderpump, Meredith Marks, Carl Radke, Eboni K. Williams, Paige DeSorbo, Brooks Marks, and Hannah Berner. That year it also launched merchandise through an online shop and partnered with OverheardLA on the @OverheardCelebs account. Comments by Celebs therefore operates as a hybrid social publisher, podcast producer, entertainment-news curator, and merchandise brand rather than as a conventional consumer-goods company.

Comments by Celebs emerged in April 2017 from a simple observation about the changing structure of Instagram. After Instagram made comments from verified accounts more visible, Emma Diamond and Julie Kramer began collecting celebrity exchanges that might attract attention but would otherwise be difficult for followers to find later. Their account transformed those interactions into a repeatable editorial format: screenshots and excerpts of comments, replies, and related social activity presented for entertainment and discussion. Diamond and Kramer had met at Syracuse University and shared an interest in celebrity culture, including Keeping Up with the Kardashians. Both initially had plans connected to further education and professional careers outside the account, but the project's rapid audience growth led them to defer those plans and work on Comments by Celebs full-time. A mention from Kelly Ripa on Live with Kelly and Ryan provided an early exposure milestone. The founders later added a watermark to posts, strengthening the account's visual identity and making reposted material easier to associate with the brand. The account's role expanded as it became a rapid source of entertainment information. Celebrity interactions can signal friendships, relationships, disputes, endorsements, and other developments before they receive formal media coverage. Comments by Celebs therefore developed relationships with entertainment journalists, celebrities, and gossip publishers. Its editorial approach has included seeking permission for comments that might be questionable or sensitive, an effort intended to balance speed and shareability with relationships involving the people featured. Growth led to a family of related accounts organized around entertainment communities and fandoms. These included verticals devoted to Bravo, The Bachelor, athletes, influencers, and TikTok personalities. Diamond and Kramer managed most of the accounts, while the athletes-focused account received separate operational support. In 2019, Isabel Greenberg joined as a partner and became the brand's Director of Communications. The same year, Comments by Celebs was recognized as a Webby Awards honoree. Podcasting became a substantial extension of the brand. The weekly Comments by Celebs podcast began in July 2018 through Betches, with Kelly Ripa serving as guest host for the first episode. The partnership later changed to Cadence13 in January 2019. The podcast format allowed the founders to move from short-form curation into interviews, commentary, and longer discussions about celebrity and reality-television news. Guests and occasional hosts included figures such as Katie Couric, Lisa Rinna, and Gary Janetti. In February 2019, the team added weekly Kardashian bonus episodes. These episodes discussed Kardashian-related news, controversies, and episodes of the family's reality programming. Coverage of the Jordyn Woods and Tristan Thompson controversy was grouped under the title JORDYNGATE and drew attention on Apple's podcast service. In 2020, the brand launched Comments By Bravo, a podcast hosted by Diamond and Greenberg focused on Bravo shows and the Real Housewives universe. Its guests included Lisa Vanderpump, Meredith Marks, Carl Radke, Eboni K. Williams, Paige DeSorbo, Brooks Marks, and Hannah Berner. The brand continued to diversify in 2020 through direct-to-consumer merchandise sold via its online shop and a partnership with OverheardLA that produced @OverheardCelebs. These initiatives extended the brand from social publishing and audio into commerce and collaborative media. Based on the available reference material, Comments by Celebs remains an active, New York City-based entertainment-media brand whose principal assets are its social accounts, editorial formats, podcast franchises, and celebrity-culture audience.

• 2020

  Merchandise and OverheardCelebs launched

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  The brand entered merchandise and partnered with OverheardLA on @OverheardCelebs.

• 2020

  Comments By Bravo podcast launched

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  A Bravo and Real Housewives-focused podcast was introduced, hosted by Emma Diamond and Isabel Greenberg.

• 2019

  Cadence13 podcast partnership begins

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  The podcast moved from its Betches partnership to Cadence13 in January.

• 2019

  Isabel Greenberg joins the team

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  Isabel Greenberg joined as a partner and became associated with communications and the brand's expanding content activities.

• 2019

  Webby Awards honoree

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  Comments by Celebs was recognized as an honoree in the Webby Awards.

• 2019

  Kardashian bonus podcast introduced

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  The brand began publishing weekly bonus episodes focused on Kardashian-related news and reality television.

• 2018

  Brand watermark introduced

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  The account began watermarking posts, improving visual attribution and, according to the founders, supporting audience growth.

• 2018

  Weekly podcast launched

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  Comments by Celebs launched a weekly podcast in July in partnership with Betches.

• 2017

  Brand founded

  [1]Comments by Celebsen.wikipedia.org

  Emma Diamond and Julie Kramer founded Comments by Celebs in April as an Instagram account devoted to notable celebrity interactions.

A fast-moving, personality-driven entertainment brand that turns celebrity social-media interactions into accessible pop-culture commentary and shareable content.

• Social-media publishing · 2017

  Comments by Celebs social accounts

  The flagship product is a network of social-media accounts that captures and curates comments, replies, and other interactions involving celebrities. Instagram is the central platform, with additional activity historically associated with Twitter and Facebook. The editorial value comes from speed, selection, recognizable visual presentation, and the ability to surface exchanges that can become entertainment news.

• Podcast · 2018

  Comments by Celebs podcast

  The weekly podcast extends the brand's short-form social commentary into interviews and longer discussions of celebrity culture and entertainment news. It began with Betches in 2018 and later partnered with Cadence13. The show has included celebrity guests and occasional guest hosts, creating an audio channel complementary to the brand's social accounts.

• Podcast series · 2019

  Kardashian bonus show

  This recurring bonus format focuses on the Kardashian family, related news, controversies, and episodes of Keeping Up with the Kardashians. The series demonstrates the brand's use of dedicated programming for high-interest entertainment franchises. Its JORDYNGATE coverage addressed the Jordyn Woods and Tristan Thompson controversy across multiple episodes.

• Podcast · 2020

  Comments By Bravo

  Comments By Bravo is a franchise podcast focused on Bravo programming and the Real Housewives universe. It was hosted by Emma Diamond and Isabel Greenberg and used interviews and commentary to deepen the brand's relationship with reality-television audiences. Reported guests included Lisa Vanderpump, Meredith Marks, Carl Radke, Eboni K. Williams, Paige DeSorbo, Brooks Marks, and Hannah Berner.

• Branded merchandise · 2020

  Comments by Celebs merchandise

  In 2020, Comments by Celebs introduced a merchandise line through an online shop. The available reference material confirms the existence of the retail initiative but does not specify its complete product range, pricing, or current availability.

• Social-media publishing

  Comments By vertical accounts

  The brand expanded into themed accounts including CommentsByBravo, CommentsByBachelor, CommentsByAthletes, CommentsByInfluencers, and CommentsByTikTok. These accounts apply the parent brand's curation model to narrower entertainment, sports, influencer, and reality-TV communities.

• 2020OverheardCelebs partnership

  United States · Digital markets

  Comments by Celebs partnered with OverheardLA to launch @OverheardCelebs, extending its celebrity-content model through a collaborative social-media account.

  Outcome. The partnership broadened the brand's social publishing footprint, although audience and commercial results are not specified in the available sources.

  Source

• 2020

  Expanded into Bravo podcastingProduct launch

  Background

  The brand had already created themed social accounts and sought to develop programming around concentrated fan communities.

  Action taken

  It launched Comments By Bravo, hosted by Emma Diamond and Isabel Greenberg and focused on Bravo and Real Housewives content.

  Aftermath

  The show added interviews and commentary to the brand's Bravo-focused publishing activities.

  Source

• 2020

  Added merchandise and collaborative social contentStrategy

  Background

  Comments by Celebs had established a recognizable audience and brand identity across social and audio channels.

  Action taken

  The company introduced branded merchandise and partnered with OverheardLA to create @OverheardCelebs.

  Aftermath

  These initiatives diversified the brand beyond advertising and platform-based publishing, though financial performance is not reported.

  Source

• 2019

  Changed podcast distribution partnerStrategy

  Background

  The brand's podcast operations evolved after its initial relationship with Betches.

  Action taken

  Comments by Celebs partnered with Cadence13 beginning in January 2019.

  Aftermath

  The change supported continued podcast production and expansion into recurring bonus formats.

  Source

• 2019

  Launched Kardashian bonus episodesProduct launch

  Background

  Kardashian-related content was central to the founders' original interests and to the brand's audience.

  Action taken

  The brand began releasing weekly bonus podcast episodes dedicated to Kardashian news, controversies, and television episodes.

  Aftermath

  The JORDYNGATE series became particularly visible during coverage of the Jordyn Woods and Tristan Thompson controversy.

  Source

• 2018

  Adopted watermarked social postsStrategy

  Background

  The account's content was frequently shareable and could circulate beyond its original page, creating a need for stronger brand attribution.

  Action taken

  Comments by Celebs began adding a watermark to its posts in early 2018.

  Aftermath

  The founders said the watermark helped the account grow and made its content more identifiable.

  Source

• 2018

  Entered podcastingProduct launch

  Background

  The social account had developed an audience interested in celebrity news and commentary beyond individual screenshots.

  Action taken

  The founders launched a weekly podcast in partnership with Betches in July 2018.

  Aftermath

  The podcast became a platform for interviews, guest hosts, and franchise-specific bonus programming.

  Source

1. 1Comments by Celebsen.wikipedia.org