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Comfort Plus

Retailer / private label

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Comfort Plus is an online retail store that sells high-quality incontinence products, including adult diapers, underwear, pads, liners and briefs.

Last updated September 1, 2026

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Overview

Comfort Plus is an online retail store that sells high-quality incontinence products, including adult diapers, underwear, pads, liners and briefs. Since 1992, we have offered a wide range of top brands, including our best-seller, Tranquility Incontinence Products. Every incontinence product sold from Comfort Plus Incontinence Care is designed for maximum comfort, protection and confidence.

History

Comfort Plus was founded in 1992 by Martha O’Neill. She started the company after caring for her aging grandmother, Bessie Shippey, who suffered from negative side effects of incontinence in a nursing home. Martha moved Bessie into her home, attended medical trade shows, and learned about incontinence products. Driven by her experience, she launched Comfort Plus in 1992.

Products and positioning

Product categories. Incontinence booster pads · Briefs · Underwear · Disposable swimwear · Pads & liners · Underpads · Wipes · Personal care · Bath & body · Gloves · Hygienic wipes · Oral care

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