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Colourful Records

Colourful Records is a Japanese pop-music imprint created by Victor Entertainment in 2011.

Last updated August 25, 2026

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Overview

Colourful Records is a Japanese record-label imprint operated by Victor Entertainment. It was established on June 1, 2011, with a stated focus on producing and promoting pop-music acts. Rather than functioning as an independent corporation with a separately documented ownership structure, the imprint operates within Victor Entertainment's recording and artist-development organization. The label's identity is centered on a broad pop orientation and on developing or releasing music by artists with varied approaches to Japanese popular music. Its documented roster has included singer-songwriters, idol and group acts, rock and alternative performers, and established mainstream artists. This breadth is reflected in the presence of artists such as Leo Ieiri, Iri, Cocco, Kiroro, Rekishi, Ko Shibasaki, Mariko Takahashi, Yogee New Waves, and M!LK, among others. Some artists have been associated with specialist sublabels under the Colourful Records umbrella, including Kaela Kimura through the ELA Music sublabel and Scandal through the her sublabel. The imprint's role is therefore best understood as a portfolio and release platform within Victor Entertainment rather than as a single-genre boutique label. Its activities encompass the production, marketing, and promotion of recorded pop music. The available reference material identifies the imprint's launch date, parent label, market, and artist roster, but does not provide independently documented financial figures, executive biographies, a separate corporate headquarters, or a detailed account of its current organizational structure. Colourful Records is associated primarily with the Japanese market, and its catalog and artist relationships represent the label's principal public-facing assets.

History

Colourful Records was created by Victor Entertainment on June 1, 2011. Its purpose was to provide a dedicated imprint for the production and promotion of pop-music acts. The creation of the imprint placed Colourful Records within Victor Entertainment's wider label infrastructure while giving it a distinct identity for artist signings, releases, and promotional activity. The imprint's documented catalog and roster demonstrate a deliberately wide interpretation of pop music. Its associated artists have included established performers such as Cocco, Kiroro, Mitsuhiro Oikawa, Ko Shibasaki, and Mariko Takahashi, as well as newer or contemporary acts including Leo Ieiri, Iri, Edda, Kotone, Aoi Yamazaki, Rinne Yoshida, and M!LK. Groups and artists connected with rock, alternative, idol, and crossover styles have also appeared in the roster, including Ammoflight, Batten Showjo Tai, Going Under Ground, Pile, Xmas Eileen, and Yogee New Waves. Colourful Records has also been presented as an umbrella for more specialized sublabel activity. Kaela Kimura was associated with the ELA Music sublabel, while Scandal was associated with the her sublabel. These relationships indicate that the imprint's operating model could accommodate distinct artist-focused identities within the larger Victor Entertainment system. Publicly available reference material provides limited detail about the imprint's internal management, financial performance, release-by-release chronology, and later corporate developments. It does, however, establish Colourful Records as a Japan-based Victor Entertainment imprint whose principal business is the creation, release, and promotion of Japanese pop music. Its history is consequently best described through its launch and the range of artists connected with it rather than through separately documented corporate transactions or financial milestones.

  • 2011

    Colourful Records is established

    [1]

    Victor Entertainment created Colourful Records on June 1, 2011, as an imprint specializing in the production and promotion of pop-music acts.

Products and positioning

A broad Japanese pop-music imprint within Victor Entertainment, combining mainstream artist development with releases spanning pop, rock, alternative, idol, and singer-songwriter formats.

  • Music catalog · 2011

    Recorded music releases

    Colourful Records produces and promotes recorded music by Japanese pop acts. Its catalog is associated with singles, albums, and other artist releases across mainstream pop and adjacent styles, although the available reference does not provide a complete discography or identify individual releases as flagship products.

  • Sublabel

    ELA Music

    ELA Music is a specialist sublabel associated with Colourful Records and used for releases by Kaela Kimura. The available source identifies the relationship but does not provide a separate launch date, ownership description, or full catalog history.

  • Sublabel

    her

    her is a sublabel associated with Colourful Records and connected in the documented roster with the band Scandal. The reference material does not specify its establishment date or broader operating scope.

Sources1 sources

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