Colors Marathi

Colors Marathi is an Indian general entertainment television channel serving Marathi-language audiences. The channel was originally known as ETV Marathi and later became part of the Colors television franchise. Its programming mix is centered on Marathi fiction, reality television, award-related programming and Marathi films, with a schedule designed to reach households across Maharashtra and Marathi-speaking communities. The channel entered a new phase on 22 March 2015, when it was rebranded from ETV Marathi under the Colors identity. The launch used the tagline “Saaj Nava, Rang Nava,” communicating a refreshed presentation and a new visual association with the wider Colors network. A further repositioning took place on 27 July 2015, when the channel adopted “Rang Marathi, Gandh Marathi.” This second tagline placed stronger emphasis on Marathi cultural identity while retaining the Colors brand architecture. In 2019, the channel adopted its current tagline, “Jagnyache Rang Marathi,” which presents the service as a reflection of the variety and emotional texture of Marathi life. Colors Marathi’s entertainment portfolio includes long-running and contemporary drama series, mythological and historical stories, family-focused serials, adaptations and relationship narratives. Examples of drama programming associated with the channel include “Abeer Gulal,” “Asava Sundar Swapnancha Bangla,” “Assa Sasar Surekh Baai,” “Balumamachya Navan Changbhala,” “Chahool,” “Char Divas Sasuche,” “Ghadge & Suun,” “Jeev Majha Guntala,” “Raja Ranichi Ga Jodi,” “Saraswati,” “Sundara Manamadhe Bharli,” “Swamini” and “Yogyogeshwar Jai Shankar.” These titles illustrate the channel’s emphasis on serialized storytelling, family drama, cultural themes and devotional or historical subjects. Reality programming is another important part of the brand. Its associated shows include “Dholkichya Talavar,” “Jhunj Marathmoli,” “Kon Hoil Marathi Crorepati,” “Sur Nava Dhyas Nava” and the Marathi edition of “Bigg Boss.” The Marathi version of “Bigg Boss” has been broadcast through multiple seasons and is among the channel’s most prominent reality properties. Such formats broaden the schedule beyond fiction and create opportunities for celebrity participation, audience engagement and event-style viewing. The channel temporarily stopped its regular programming on 21 March 2020 during the COVID-19 pandemic. It resumed programming on 21 July 2020 after a four-month interruption. This pause represented a significant operational disruption, but the return restored the channel’s Marathi entertainment schedule. Colors Marathi remains positioned as a regional entertainment service that combines locally produced Marathi-language content with formats and brand practices associated with the broader Colors network.

Colors Marathi originated as ETV Marathi, an Indian television service focused on Marathi-language entertainment. Its programming identity was built around the regional general-entertainment model: serialized drama, reality programming, films and special events intended for Marathi-speaking viewers. The available reference material does not establish the original launch year, founding executives or the precise corporate structure of the channel at its inception. A major identity change occurred on 22 March 2015, when ETV Marathi was rebranded as Colors Marathi. The change connected the service to the Colors franchise and gave it a more unified relationship with other regional and language-based entertainment channels using the Colors name. The first reported tagline after the change was “Saaj Nava, Rang Nava,” or “New Trappings, New Colour.” This communicated a refreshed presentation and a shift in brand expression while preserving the channel’s Marathi-language remit. The channel adjusted its identity again on 27 July 2015. It introduced the tagline “Rang Marathi, Gandh Marathi,” translated as “Colour Marathi, Fragrance Marathi.” Compared with the earlier launch message, this wording placed more visible emphasis on local culture, language and sensibility. The successive rebrandings suggest an effort to balance the national visibility of the Colors network with a distinct regional proposition for Marathi audiences. In 2019, Colors Marathi adopted the tagline “Jagnyache Rang Marathi,” translated as “Life’s Colour is Marathi.” The tagline framed the channel’s content as an expression of everyday Marathi life and broadened the brand message beyond a simple language designation. Its schedule continued to include drama series, reality formats, Marathi films and entertainment specials. Fiction titles associated with the channel span family stories, romantic narratives, social drama, historical and devotional subjects. Reality properties include music and performance competitions, Marathi adaptations of established television formats and the locally branded “Bigg Boss Marathi.” The COVID-19 pandemic caused a substantial interruption to the channel’s operations. Colors Marathi stopped its current programming on 21 March 2020 and resumed programming on 21 July 2020, after a four-month pause. The interruption formed part of the wider disruption to television production and broadcasting during the pandemic. Following the restart, the channel continued its Marathi entertainment role. Colors Marathi is identified in the reference material as being owned by JioStar, a joint venture associated with Viacom18 and Disney India. It operates within the broader Colors brand house and serves as a regional-language entertainment outlet rather than a standalone product line. Its principal competitive proposition is the combination of Marathi cultural relevance, locally produced fiction and reality programming, and the production and marketing infrastructure of a large Indian television network.

• 2020

  Programming resumed after pandemic interruption

  [1]Colors Marathien.wikipedia.org

  After stopping current programming on 21 March because of the COVID-19 pandemic, the channel resumed programming on 21 July.

• 2019

  Adopted “Jagnyache Rang Marathi”

  [1]Colors Marathien.wikipedia.org

  Colors Marathi introduced the tagline that remains associated with its current brand positioning.

• 2015

  Rebranded from ETV Marathi to Colors Marathi

  [1]Colors Marathien.wikipedia.org

  The channel entered the Colors franchise on 22 March 2015 and launched with the tagline “Saaj Nava, Rang Nava.”

• 2015

  Adopted “Rang Marathi, Gandh Marathi”

  [1]Colors Marathien.wikipedia.org

  On 27 July 2015, the channel introduced a new tagline emphasizing Marathi identity and cultural expression.

A Marathi-language general entertainment channel combining regional fiction, reality formats, cultural programming and Marathi films under the Colors television brand.

• Television programming

  Marathi drama series

  Colors Marathi’s fiction output includes family dramas, romantic stories, social narratives and historical or devotional series. Associated titles include “Abeer Gulal,” “Ghadge & Suun,” “Jeev Majha Guntala,” “Raja Ranichi Ga Jodi,” “Saraswati,” “Sundara Manamadhe Bharli,” “Swamini” and “Yogyogeshwar Jai Shankar.”

• Reality television

  Bigg Boss Marathi

  The Marathi-language edition of the Bigg Boss reality format is one of the channel’s most prominent event-style offerings. The reference material identifies six broadcast seasons, combining a confined-house format, celebrity participants and scheduled daily episodes.

• Quiz and reality television

  Kon Hoil Marathi Crorepati

  A Marathi-language general-knowledge and prize-based television format associated with the channel. It extends the schedule beyond scripted fiction and uses audience participation and competition as its central entertainment mechanism.

• Music reality television

  Sur Nava Dhyas Nava

  A Marathi music and performance reality property associated with Colors Marathi. The format supports the channel’s regional entertainment positioning by foregrounding Marathi-language singing and performance.

• Film broadcasting

  Marathi films

  In addition to commissioned television programs, Colors Marathi primarily broadcasts Marathi films and film-related entertainment as part of its general-entertainment schedule.

• 2019Jagnyache Rang Marathi

  India

  The channel adopted a life-oriented Marathi tagline intended to connect its entertainment programming with everyday Marathi experiences.

  Outcome. The tagline became the channel’s current reported brand line.

  Source
• 2015Colors Marathi launch identity

  India

  The rebrand from ETV Marathi to Colors Marathi was presented with the tagline “Saaj Nava, Rang Nava,” signaling a new visual and commercial identity under the Colors franchise.

  Outcome. The channel began operating under the Colors Marathi name.

  Source
• 2015Rang Marathi, Gandh Marathi

  India

  Colors Marathi refreshed its messaging with a tagline centered on Marathi colour and cultural fragrance.

  Outcome. The tagline strengthened the channel’s regional-language positioning.

  Source

• 2020

  Temporary suspension and resumption of programmingOther

  Background

  The COVID-19 pandemic disrupted television production and broadcasting operations.

  Action taken

  Colors Marathi stopped its current programming on 21 March 2020 and resumed programming on 21 July 2020.

  Aftermath

  The channel returned to regular Marathi entertainment programming after a four-month interruption.

  Source

• 2015

  Move from ETV Marathi to the Colors franchiseStrategy

  Background

  The channel was previously known as ETV Marathi and was repositioned within the Colors brand architecture.

  Action taken

  The service was renamed Colors Marathi and introduced a new brand identity on 22 March 2015.

  Aftermath

  The channel continued operating as a Marathi-language general entertainment service under the Colors name.

  Source

1. 1Colors Marathien.wikipedia.org