Colorful controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
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2026
Requiring Streamers to Promote 'China's No.1 Graphics Card Brand' Ruled False Advertising
Colorful required streamers to use phrases such as "China's No.1 graphics card brand" during livestream sales. The Suzhou Xiangcheng District Market Supervision Administration determined that being first in shipments in some months could not prove the overall conclusion, constituting false advertising, and fined the publisher Suzhou Tianba Media (actor Chen He is the second-largest shareholder). The compliance of brand promotion was questioned.