Colored Pencil Animation Japan

Sub-brand

Japanese animation studio and subsidiary of Chinese animation company Colored Pencil Animation, producing and co-producing anime for global audiences.

Last updated September 26, 2026

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Overview

Colored Pencil Animation Japan Co., Ltd. is a Japanese animation studio established in June 2018 as the Japanese subsidiary of the Chinese animation production company Colored Pencil Animation (Caise Qianbi Donghua), which is backed by China Literature Limited, a subsidiary of the Tencent Group. The studio was founded with the aim of attracting Japanese animators and strengthening collaboration with animation studios in Japan. Its establishment was supported by the Japanese advertising agency Nissen, which assisted with incorporation procedures, translation and interpretation, administrative applications, introduction of strategic partners, and recruitment consulting. The studio engages in animation production, co-production, and outsourcing services, including gross animation, in-between animation, key animation, and production assistance. Its first work as a main animator was the anime adaptation of the smartphone game "Obey Me! - Anime Otome Sim -." Since then, it has participated in numerous television series, web series, films, and game promotional videos, both as a primary production studio and in collaboration with other studios. Notable works include "Kai Feng Story" (開封奇談), "The Daily Life of the Immortal King" (仙王的日常生活), "The King's Avatar" (全职高手), and "Hitori no Shita: The Outcast" (一人之下), among others. The company's mission is to become the number one content holder that excites the world, delivering emotion and excitement to people worldwide through entertainment content including anime. It aims to combine China's scale with Japan's creativity to produce unique works. The studio's vision emphasizes standing on the front lines of the next generation, breaking free from precedent, and pioneering new paths. Its purpose is to make everyone involved in animation happy and to create anime that makes fans laugh and cry. As of 2025, Colored Pencil Animation Japan continues to be active in the anime industry, with recent works including "The Detective Is Already Dead" (also known as "We Were Both Killed"), "The Yuzuki Family's Four Sons," and "Tondemo Skill de Isekai Hourou Meshi 2," among others. The studio also announced the anime adaptation of "Oni no Hanayome" (鬼の花嫁) in September 2025. It remains a subsidiary of the Chinese parent company and operates within the Tencent Group's broader entertainment ecosystem.

History

Colored Pencil Animation Japan Co., Ltd. was established in June 2018 as the Japanese subsidiary of the Chinese animation production company Colored Pencil Animation (Caise Qianbi Donghua), which is backed by China Literature Limited, a subsidiary of the Tencent Group. The studio was founded with the objective of attracting Japanese animators and strengthening collaboration with animation studios in Japan. The establishment process was supported by the Japanese advertising agency Nissen, which provided assistance with incorporation procedures, translation and interpretation, administrative applications, introduction of strategic partners in Japan, and recruitment consulting. The studio's first work as a main animator was the anime adaptation of the smartphone game "Obey Me! - Anime Otome Sim -," which began airing in 2019. Since then, the studio has been involved in numerous animation projects, both as a primary production studio and in collaboration with other studios. Its portfolio includes television series, web series, films, and game promotional videos. Notable works include "Kai Feng Story" (開封奇談, 2017), "The Daily Life of the Immortal King" (仙王的日常生活, 2020), "The King's Avatar" (全职高手, 2019), and "Hitori no Shita: The Outcast" (一人之下, 2020), among others. The studio has also provided animation assistance on various high-profile projects, including "Penguin Highway" (ペンギン・ハイウェイ), "The Saga of Tanya the Evil" (幼女戦記), "Yesterday wo Utatte" (昨日青空), "A Certain Scientific Railgun" (とある科学の超電磁砲), "The Wise Man's Grandchild" (賢者の孫), "Boruto: Naruto Next Generations" (BORUTO-ボルト- -NARUTO NEXT GENERATIONS-), "Altair: A Record of Battles" (将国のアルタイル), "Cells at Work!" (はたらく細胞), and "Zhen Hun Jie" (鎮魂町), among others. In recent years, the studio has continued to expand its portfolio. In 2024, it worked on "Magilumiere Co. Ltd." (株式会社マジルミエ), "Yozakura Quartet" (夜桜さんちの大作戦), and "Date A Live V" (デートアライブV). In 2025, it contributed to "The Detective Is Already Dead" (また殺されてしまったのですね、探偵様), "The Yuzuki Family's Four Sons" (ある日、お姫様になってしまった件について), "Tondemo Skill de Isekai Hourou Meshi 2" (とんでもスキルで異世界放浪メシ 2), and "My Girlfriend Is Not Only Cute" (わたしが恋人になれるわけないじゃん、ムリムリ!（※ムリじゃなかった!?）), among others. In September 2025, the studio announced the anime adaptation of "Oni no Hanayome" (鬼の花嫁). As of 2025, Colored Pencil Animation Japan remains an active subsidiary of its Chinese parent company, operating within the Tencent Group's broader entertainment ecosystem. The studio continues to pursue its mission of becoming the number one content holder that excites the world, combining China's scale with Japan's creativity to produce unique works.

Colored Pencil Animation Japan established as Japanese subsidiary of Chinese animation company Colored Pencil Animation, with support from Nissen.
First work as main animator: anime adaptation of smartphone game "Obey Me! - Anime Otome Sim -" begins airing.
Anime adaptation of "Oni no Hanayome" announced.

Products and positioning

A Japanese animation studio bridging Chinese scale and Japanese creativity, providing high-quality animation production and co-production services for global entertainment content.

2019
Obey Me! - Anime Otome Sim -
Anime adaptation of the smartphone game; first work as main animator.
2017
Kai Feng Story (開封奇談)
Web anime series produced by the studio.
2020
The Daily Life of the Immortal King (仙王的日常生活)
Web anime series produced by the studio.
2019
The King's Avatar (全职高手)
Web anime series produced by the studio.
2020
Hitori no Shita: The Outcast (一人之下)
Game opening animation produced by the studio.
2025
The Detective Is Already Dead (また殺されてしまったのですね、探偵様)
TV series; production gross for episode 4.
2025
The Yuzuki Family's Four Sons (ある日、お姫様になってしまった件について)
TV series; CPAD production, animation gross for episode 9.
2025
Tondemo Skill de Isekai Hourou Meshi 2 (とんでもスキルで異世界放浪メシ 2)
TV series; animation cooperation for episodes 14/18, animation gross for episodes 16/19/20.
2025
My Girlfriend Is Not Only Cute (わたしが恋人になれるわけないじゃん、ムリムリ!（※ムリじゃなかった!?）)
TV series; production gross for episodes 5/13, animation gross for episode 10.
2024
Rurouni Kenshin: Meiji Kenkaku Romantan - Kyoto Douran (るろうに剣心－明治剣客浪漫譚－京都動乱)
TV series; partial animation gross for episode 45.
2024
Magilumiere Co. Ltd. (株式会社マジルミエ)
TV series; key animation/animation director assistance for episode 1.
2024
Yozakura Quartet (夜桜さんちの大作戦)
TV series; production gross for episode 9.
2024
Date A Live V (デートアライブV)
TV series; OP/ED animation gross.
2021
Fantasy Hunter (ファンタジーハンター)
Web series produced by the studio.
2023
Biao Ren (鏢人)
Web series produced by the studio.
2020
Master of Skill Series II (マスターオブスキルシリーズⅡ)
Web series produced by the studio.
2019
Master of Skill The Movie (マスターオブスキル劇場版)
Anime film produced by the studio.
2018
Master of Skill SP (マスターオブスキル SP)
Web series produced by the studio.
2018
Master of Skill & Milinda CM Anime (マスターオブスキル＆ミリンダ CMアニメ)
Commercial animation produced by the studio.
2018
Master of Skill & Mac CM Anime (マスターオブスキル＆マック CMアニメ)
Commercial animation produced by the studio.
2015
LU's TIME Series II (LU's TIMEシリーズⅡ)
Web series produced by the studio.
2016
a wonderful flower
Web series produced by the studio.
2020
Hitori no Shita (一人之下) Game Opening Animation
Game opening animation produced by the studio.
2020
Food Fantasy (食物語) Game PV
Game promotional video produced by the studio.

Sources4 sources

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