Colorado
Colorado is a Moroccan paint manufacturer and distributor serving building, industrial, automotive-refinishing and specialty-coatings markets.
Last updated August 31, 2026
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Overview
Colorado is a Moroccan coatings company established in 1962 and subsequently developed by the Berrada family into a diversified manufacturer and distributor of paints and related finishing products. Although the name can be confused with places, companies or consumer brands using “Colorado,” the relevant entity is the Moroccan paint business described in the Wikipedia article Colorado (company). Its portfolio covers architectural and building paints, industrial coatings, automotive refinishing products, functional paints and products designed for tinting-machine systems. The company’s industrial development began after the Berrada brothers took control in 1970 and moved the business toward manufacturing paints and varnishes. It later expanded its production base with a water-based paint factory commissioned in 2004 and a second factory for solvent-based products inaugurated in 2006. This manufacturing structure allowed Colorado to serve both professional and consumer-facing construction channels while also supporting more specialized industrial and automotive applications. Colorado has built its domestic presence through regional agencies, logistics facilities, showrooms and professional-support initiatives. It began a regionalization program in 2000, opened its first Casablanca showroom in 2007, and subsequently added locations including Tangier, Kenitra, Meknes and Fez. The company has also operated logistics platforms in Casablanca and the Al Gharb region. Its professional paint school, established in 1991, and later meetings for building professionals reflect a strategy centered on technical advice, training and specification support rather than simple product distribution. Quality, environmental management, workplace safety and digital security have been recurring elements of the company’s development. Colorado obtained laboratory-backed quality certification in 1993, ISO 9001 certification in 2003, and later certifications covering occupational health and safety, environmental management and information-security systems. It has also promoted lower-impact products, including products associated with the European Ecolabel, and invested in research and development for eco-oriented coatings. In 2021, the company introduced Coloclean, an anti-coronavirus paint positioned as a response to heightened interest in hygienic surfaces during the COVID-19 period. Colorado became a publicly traded company on the Casablanca Stock Exchange in 2006. The business has remained majority controlled by the Berrada family, while Abed Chagar has been identified as its chief executive and a central figure in the company’s post-2013 management. Following the death of CEO Farid Berrada and members of his family in a plane crash near Grenoble in January 2013, Chagar, then deputy chief executive, assumed a leading management role. Internationally, Colorado has extended its commercial reach beyond Morocco through showrooms and distribution activity in a number of sub-Saharan and other African markets. It has also participated in major construction projects, including the Mohammed VI Tower in Rabat, the Marriott Arribat Center Hotel, the Agadir University Hospital Center and the Tangier Arena Stadium. In 2018, the company was selected for the Aljada real-estate development in Sharjah, United Arab Emirates, illustrating its interest in supplying large-scale construction projects outside its home market. The company’s reported activities include partnerships with Valspar, professional and industrial associations, student and social organizations, and humanitarian groups in Morocco. Its public profile combines manufacturing, technical support, professional training, environmental and social programs, and project-based supply. Colorado is therefore best understood as a Moroccan coatings manufacturer with a broad construction-oriented product portfolio and an export presence across Africa.
History
Colorado was created in Morocco in 1962. The business entered a more industrial phase in 1970, when the Berrada brothers took control and began manufacturing paints and varnishes. A first capital increase followed in 1979. Colorado entered television advertising in 1982, using a message that emphasized the durability of its paints, and established its first professional paint school in 1991. The 1990s and early 2000s brought greater formalization of quality systems and geographic distribution. In 1993, the company obtained quality certification from Morocco's Public Laboratory for Testing and Research. In 2000, it adopted a regionalization policy that led to agencies in different parts of Morocco. ISO 9001 certification, covering marketing and research and development activities, was obtained in 2003. The company then expanded its manufacturing base with a new water-based paint plant in 2004. A major corporate turning point came in 2006. Colorado completed an initial public offering on the Casablanca Stock Exchange and inaugurated a second factory focused on solvent-based paints. It continued to develop customer-facing infrastructure, opening its first Casablanca showroom in 2007 and a second showroom in Tangier in 2009. In the same year, the company obtained certifications connected with occupational health and safety and environmental management. Additional showrooms followed in Kenitra and Meknes in 2011. Colorado broadened its institutional and international capabilities during the following decade. In 2010, it partnered with Valspar to introduce an automotive bodywork range. In 2012, it became the first Moroccan paint company identified in the reference material as receiving Authorized Economic Operator status with Customs. In January 2013, CEO Farid Berrada and members of his family died in a plane crash near Grenoble. Abed Chagar, previously deputy CEO, took responsibility for managing the group and later became its leading executive. The company continued investing in professional engagement and product systems. In 2014, it organized its first meeting for building professionals, presenting products and tools including Isol'Déco and Magic Color System. In 2015, Colorado moved into the Construction Materials class on the Casablanca Stock Exchange. Its social and environmental profile also developed: it received recognition for professional equality in 2017, and in 2018 it received a Top Performers distinction from Vigeo Eiris for social and environmental responsibility. The company also secured participation in the Aljada real-estate development in Sharjah in 2018. Colorado maintained its domestic network with a new Fez agency in 2020 and expanded in sub-Saharan Africa with a Bamako showroom in 2021. That year it launched Coloclean, an anti-coronavirus paint. The company was also reported as receiving Coface Triple A certification for the seventh consecutive year in 2021, reflecting the period beginning in 2015. In 2022, it announced a capital increase through bonus-share allocation and obtained ISO 27001 certification for information-security management. Colorado's recent profile combines manufacturing, project supply, export distribution, professional training and sustainability initiatives. Its Moroccan distribution infrastructure includes logistics platforms and showrooms or agencies in several cities, while its African activity extends across a range of markets. In September 2023, the company announced a donation to Morocco's Special Fund 126 after the country's earthquake. The Berrada family remains the majority owner, and the company continues to operate as a listed Moroccan coatings business under the leadership of Abed Chagar.
- 2022
ISO 27001 certification
[1]The company obtained certification for information-security management.
- 2021
Coloclean launched
[1]Colorado introduced an anti-coronavirus paint product.
- 2013
Leadership transition
[1]Abed Chagar assumed management responsibilities after the death of CEO Farid Berrada.
- 2010
Automotive refinishing partnership
[1]A Valspar partnership supported the launch of Colorado's automotive bodywork range.
- 2006
Initial public offering and second factory
[1]Colorado listed on the Casablanca Stock Exchange and inaugurated a solvent-based paint factory.
- 2004
Water-based paint factory commissioned
[1]The company expanded production with a new facility for water-based paints.
- 1991
Professional paint school opens
[1]Colorado established its first school for professional paint training.
- 1970
Berrada family takes control
[1]The Berrada brothers took over the business and began manufacturing paints and varnishes.
- 1962
Company founded
[1]Colorado was established in Morocco.
Products and positioning
A Moroccan, professionally oriented coatings manufacturer combining broad paint-market coverage with technical support, regional distribution, project expertise, and quality, environmental and safety credentials.
Architectural coatings
Building paints
Colorado's building-paint range serves residential, commercial and large construction applications. It includes products associated with decorative finishing, surface protection and color selection for professional and general building use.
Industrial coatings
Industrial paints
Industrial coatings form a core part of Colorado's manufacturing business and are supported by its solvent-based production capabilities. They are intended for professional and industrial environments requiring durable protective or finishing layers.
Automotive refinishing · 2010
Automotive bodywork range
Introduced through a partnership with Valspar, Colorado's automotive bodywork range extended the company beyond architectural and industrial paint into vehicle repair and refinishing applications.
Functional and decorative coatings · 2014
Isol'Déco
Isol'Déco was among the innovations presented by Colorado at its first building-professionals meeting in 2014. The reference material identifies it as part of the company's functional or decorative product development.
Tinting and color systems · 2014
Magic Color System
Magic Color System is a color-system offering presented to building professionals as part of Colorado's effort to support precise, flexible paint selection and tinting.
Functional paint · 2021
Coloclean
Coloclean is an anti-coronavirus paint launched in 2021 during the COVID-19 period. It represents Colorado's move into specialty coatings promoted around hygiene and surface-related concerns.
Marketing campaigns
- 2014Building professionals meeting
Morocco
Colorado organized its first meeting for building professionals and used the event to present product innovations including Isol'Déco and Magic Color System.
Outcome. The event reinforced Colorado's technical-service and professional-channel positioning.
- 1982First television advertising campaign
Morocco
Colorado's first television campaign promoted the durability of its paints and helped establish a broader consumer-facing brand presence.
Outcome. The campaign marked the company's entry into television advertising.
Brand decisions
2022
Bonus-share capital increaseOtherBackground
Colorado announced a capital increase as part of its listed-company financial structure.
Action taken
The company announced a 40.3 million dirham capital increase, taking stated capital to approximately 161.17 million dirhams through bonus-share allocation.
Aftermath
The transaction increased the company's stated share capital.
Capital increase. 161.17 million MAD stated capital (2022)
2021
Coloclean anti-coronavirus paintProduct launchBackground
The pandemic increased interest in products associated with hygiene and surface protection.
Action taken
Colorado launched Coloclean, an anti-coronavirus paint.
Aftermath
The product broadened the company's functional-coatings portfolio.
2010
Automotive bodywork rangeProduct launchBackground
Colorado sought to diversify beyond building and industrial coatings.
Action taken
In partnership with Valspar, the company launched a range for automotive bodywork and refinishing.
Aftermath
The partnership expanded Colorado's presence into automotive repair coatings.
2006
Public listing and production expansionOtherBackground
Colorado sought to broaden its industrial capacity and formalize access to capital.
Action taken
The company carried out an initial public offering on the Casablanca Stock Exchange and inaugurated a solvent-based paint factory.
Aftermath
Colorado became a listed Moroccan coatings company with expanded production capabilities.
Recent events
- 2025
Colorado enacted a uniform premerger notification law[2]
Regulation
Governor Jared Polis signed Senate Bill 25-126, creating a broad state-level premerger notification regime. Subject to statutory conditions, parties filing under the federal Hart-Scott-Rodino Act must also provide a copy of the filing to the Colorado Attorney General.
- 2023
Colorado contributes to Morocco's earthquake relief fund[1]
Other
Colorado announced a donation to Morocco's Special Fund 126 following the September 2023 earthquake.
- 2023
Colorado contributed to Morocco's earthquake relief fund[1]
Other
The company announced a donation to Special Fund 126 following the earthquake that struck Morocco on September 8, 2023.
- 2022
Colorado announces a capital increase[1]
Other
The company announced a capital increase through the allocation of bonus shares.
- 2022
Colorado announced a bonus-share capital increase[1]
Other
Colorado announced a capital increase through the allocation of bonus shares.
- 2021
Colorado opens a showroom in Bamako[1]
Other
The company accelerated its sub-Saharan African expansion with a showroom in Mali's capital.
- 2021
Colorado launches Coloclean[1]
Product launch
Colorado introduced Coloclean, an anti-coronavirus paint aimed at the heightened demand for hygienic and protective surface solutions.
- 2021
Colorado expanded into Mali with a Bamako showroom[1]
Other
The company opened a showroom in Bamako as part of its wider expansion across sub-Saharan African markets.
- 2021
Colorado introduced Coloclean anti-coronavirus paint[1]
Product launch
The company launched Coloclean, described as an anti-coronavirus paint product.
- 2018
Colorado expands its international project activity[1]
Other
The company was selected to supply or participate in the Aljada mega-project in Sharjah.
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