CoCo Fresh Tea & Juice
A Taiwan-founded international beverage franchise known for bubble tea, milk tea, fruit tea, and other made-to-order drinks.
Last updated August 31, 2026
AI crawler reads
No AI crawler has read this profile since Oct 28, 2026.
Overview
CoCo Fresh Tea & Juice is a Taiwan-founded beverage franchise established in 1997 by Tommy Hung, who is identified as the brand's chairman. It is widely associated with the international spread of Taiwanese-style bubble tea and operates under the Chinese name CoCo都可茶飲. The brand's core business is the sale of freshly prepared tea-based beverages, including bubble tea, milk tea, fruit tea, and related cold drinks. The chain developed from a Taiwan beverage concept into a large franchise network serving customers across East Asia, North America, Europe, Oceania, Southeast Asia, and other markets. Its international footprint includes China, South Korea, the United States, Canada, Mexico, France, Spain, Australia, the United Kingdom, Sweden, the Netherlands, Belgium, the Philippines, Indonesia, Japan, Thailand, Vietnam, Mauritius, New Zealand, Italy, Cambodia, Germany, and Peru. Reference material describes the network as having more than 5,000 locations, although the cited material does not provide a precise date or a detailed breakdown between company-operated and franchised stores. CoCo's menu is centered on customizable tea drinks prepared at retail locations. Bubble tea products combine brewed or tea-flavored beverages with chewy tapioca pearls or other toppings, while milk tea and fruit tea broaden the range beyond the classic pearl drink. Taro milk tea has received external recognition from Eater.com, which recommended it as a notable item associated with the brand. The menu and operating model are designed for quick service, takeout, and adaptation to local consumer preferences. The brand's positioning is that of an accessible, mainstream international tea-drink chain rather than a luxury or specialist tea house. Its broad menu, recognizable visual identity, franchise format, and ability to localize offerings have supported expansion across markets with different beverage habits. As with many global franchise brands, local operators can become visible in public debates independently of the central brand. In Hong Kong in 2019, some franchise owners used customer receipts to display messages supporting the Hong Kong protests, creating controversy and drawing attention to the relationship between local franchise activity and the wider brand. CoCo Fresh Tea & Juice remains primarily identified with freshly made bubble tea and related non-alcoholic beverages. Publicly available reference material does not establish a separate listed parent company, a stock-market ticker, or a detailed corporate ownership structure for the brand.
History
CoCo Fresh Tea & Juice was established in Taiwan in 1997 by Tommy Hung. From its beginnings as a tea beverage business, the brand developed around the rapidly expanding market for freshly prepared drinks, particularly bubble tea and milk tea. Its retail model combines tea bases, dairy or fruit ingredients, sweeteners, ice, and optional toppings, allowing customers to purchase a drink prepared to order rather than a packaged beverage. The brand subsequently expanded through a franchise-oriented international network. Its growth followed the increasing global popularity of Taiwanese bubble tea, taking CoCo into markets across Asia, North America, Europe, Oceania, and other regions. Reference material identifies locations in China, South Korea, the United States, Canada, Mexico, France, Spain, Australia, the United Kingdom, Sweden, the Netherlands, Belgium, the Philippines, Indonesia, Japan, Thailand, Vietnam, Mauritius, New Zealand, Italy, Cambodia, Germany, and Peru. The same material describes more than 5,000 locations, but does not provide a dated store-count series or explain the precise division between corporate and franchise outlets. CoCo's international identity is built around a relatively standardized category rather than a single national specialty. Its principal products include bubble tea, milk tea, fruit tea, plain tea, and flavored or topped cold beverages. The format enables the chain to serve both familiar Taiwanese-style drinks and locally adjusted menus. Taro milk tea has been specifically highlighted by Eater.com as a recommended product, giving the brand external editorial recognition for one of its signature flavor profiles. The company's history also illustrates the reputational complexity of international franchising. In 2019, some Hong Kong franchise owners expressed support for the Hong Kong protest movement by placing slogans such as encouragement to Hongkongers on customer receipts. The episode attracted controversy and showed how independently operated outlets can become involved in political or social issues in their local markets. The available reference does not document a formal global corporate response or a change in the brand's overall business strategy arising from the incident. CoCo Fresh Tea & Juice is currently recognized as a global bubble tea franchise with Taiwan roots. Available reference material does not establish a public listing, ticker, parent corporation, or a detailed ownership structure. It also does not provide a complete chronology of store openings, leadership changes, product launches, or financial performance.
- 2019
Hong Kong receipt-message controversy
[1]Some Hong Kong franchise owners used customer receipts to express support for the Hong Kong protesters, producing a politically sensitive controversy associated with local CoCo outlets.
- 1997
Brand established in Taiwan
[1]Tommy Hung established CoCo Fresh Tea & Juice as a Taiwan-based tea beverage brand.
Products and positioning
An accessible, mainstream international quick-service tea beverage chain focused on freshly prepared bubble tea, milk tea, fruit tea, customizable toppings, and broad franchise availability.
Tea beverage
Bubble tea
Bubble tea is the brand's central product category. These drinks are prepared from tea or flavored beverage bases and commonly include tapioca pearls or other chewy toppings. The format supports customization by sweetness, ice level, flavor, and topping selection, making it suitable for quick-service retail and varied international preferences.
Milk tea
Taro milk tea
Taro milk tea is a prominently associated flavored milk-tea offering. It combines the sweet, starchy profile of taro with a tea and milk-based drink format. Eater.com has recommended the product, giving this menu item particular visibility beyond the chain's own retail network.
Fruit beverage
Fruit tea
Fruit tea extends the menu beyond dairy-based drinks by combining tea with fruit flavors or fruit ingredients. It fits the brand's made-to-order model and provides a lighter alternative to milk tea while retaining the chain's focus on chilled, customizable beverages.
Tea beverage
Milk tea
Milk tea is a core CoCo category and includes tea beverages blended with milk or non-dairy creamer, often with optional tapioca pearls and other toppings. It represents the bridge between traditional tea drinks and the richer, dessert-like bubble tea formats for which the brand is known.
Tea beverage
Plain tea
Plain tea offerings provide a less heavily flavored option within the chain's beverage portfolio. They allow customers to choose tea-forward drinks without milk or substantial toppings and help broaden the brand's appeal beyond sweetened bubble tea products.
Controversies
2020
Court rules in CoCo trademark and competition dispute
In a first-instance judgment, the court found that Hangzhou Doke Biotech Chain Co., Ltd.’s use of “都可” in its company name constituted confusing unfair competition. It ordered the company to change its name, publish a statement, and pay Shanghai Fuyi Enterprise Management Co., Ltd. RMB 55,000; the court found that Weimeng Chuangke had not infringed.
2019
Hong Kong protest receipt controversy
Some Hong Kong CoCo franchise owners printed messages supporting the Hong Kong protesters on customer receipts. The episode became controversial because political messaging appeared through local outlets operating under the CoCo brand. The available source does not establish a formal corporate campaign or a documented global response.
Recent events
C3 and Coco announce delivery partnership[4]
Reported:
C3 announced a partnership with Coco to deliver C3 virtual restaurant brands from digital kitchens in Los Angeles using Coco delivery robots. The article says expansion to additional Los Angeles neighborhoods and several major U.S. cities is planned.
Court rules in CoCo trademark and competition dispute[3]
In a first-instance judgment, the court found that Hangzhou Doke Biotech Chain Co., Ltd.’s use of “都可” in its company name constituted confusing unfair competition. It ordered the company to change its name, publish a statement, and pay Shanghai Fuyi Enterprise Management Co., Ltd. RMB 55,000; the court found that Weimeng Chuangke had not infringed.
Sources4 sources
Cite this profile: Cite the canonical profile. /brand-wiki/coco-fresh-tea-and-juice · Editorial policy · How profiles are compiled