Cobra Extra

Cobra Golf, often referred to as Cobra Extra in some contexts, is a prominent American golf equipment manufacturer founded in 1973 by Australian amateur golfer Tom Crow. The brand originated in Kearney Mesa, California, and later moved to Sorrento Valley. Cobra has been a pioneer in golf club technology, introducing the Baffler hybrid in 1975, the first graphite shafts as stock in 1985, and the first demo set program in 1989. The company gained significant attention in 1991 when Greg Norman signed with Cobra after purchasing a 12% stake. Over the decades, Cobra has been owned by various entities, including Fortune Brands and Puma SE, before becoming part of Topgolf Callaway Brands. Today, Cobra offers a wide range of golf clubs, including drivers, fairways, hybrids, irons, wedges, and putters, with flagship lines such as KING and OPTM. The brand emphasizes innovation, performance, and accessibility, with marketing campaigns like 'Go Chase More' that highlight the obsession and passion of golfers. Cobra's products are sold globally, with a strong presence in the United States, United Kingdom, Europe, and Asia. The brand continues to push boundaries with technologies like 3D printing and A.I.-based design, as seen in the KING irons.

Cobra Golf was founded in 1973 by Tom Crow, an Australian amateur golfer who moved to Kearney Mesa, California, to start the company. Crow, an Australian Amateur Champion and winner of over 20 club championships, aimed to make great clubs at a fair price. In 1975, Cobra introduced the Baffler hybrid, a laminated wood with 23° of loft, which created a new category of clubs. The company moved to Sorrento Valley, doubling its warehouse footprint to 6,000 square feet, allowing production of irons and woods under one roof. In 1980, Phil Rodgers, a San Diego golf professional, invented the three-wedge system and designed the first Trusty Rusty Wedge. In 1985, Cobra introduced the Autoclave System for strengthening graphite shafts and became the first U.S. club manufacturer to offer graphite shafts as stock in woods and irons. In 1989, Cobra launched the first club demo set program in the U.S., revolutionizing how golf clubs are bought and sold. In 1991, Greg Norman signed with Cobra after buying 12% of the company for $2 million. Over the years, Cobra has been owned by various companies, including Fortune Brands and Puma SE. In 2010, Puma acquired Cobra from Fortune Brands. In 2021, Cobra became part of Topgolf Callaway Brands after the merger of Callaway Golf and Topgolf. The brand continues to innovate with products like the KING irons, which utilize 3D printing and A.I.-based tools.

• 2021

  Cobra becomes part of Topgolf Callaway Brands after the merger of Callaway Golf and Topgolf.

• 2010

  Puma acquires Cobra from Fortune Brands.

• 1991

  Greg Norman signs with Cobra after buying 12% of the company for $2 million.

• 1989

  Cobra launches the first club demo set program in the U.S.

• 1985

  Cobra introduces the Autoclave System and becomes the first U.S. club manufacturer to offer graphite shafts as stock.

• 1980

  Phil Rodgers invents the three-wedge system and designs the first Trusty Rusty Wedge.

• 1975

  Introduction of the Baffler hybrid, creating a new club category.

• 1973

  Tom Crow founds COBRA Golf in Kearney Mesa, California.

Premium golf equipment brand focused on innovation, performance, and accessibility for golfers of all levels.

• KING Irons

  Advanced irons utilizing 3D printing and A.I.-based tools for super playability.

• OPTM Drivers

  Drivers designed for accuracy and stability.

• Baffler Hybrid

  The original hybrid club introduced in 1975.

• 3DP TOUR Putters

  Putters featuring 3D printing technology.

• MIM Putters

  Putters using metal injection molding.

1. 1COBRA GOLF | Premium Golf Equipment | Shop Cobra Clubs & Accessories – COBRA Golfcobragolf.com
2. 2History – COBRA Golfcobragolf.com
3. 3KING Irons – COBRA Golfcobragolf.com
4. 4Go Chase More – COBRA Golfcobragolf.com