Cobb Grand 10 Cinema
A ten-screen multiplex cinema in Winter Haven, Florida, originally opened under the Cobb Theatres banner and now operated as CMX Cinemas Grand 10.
Last updated September 26, 2026
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Overview
Cobb Grand 10 Cinema is a ten-screen multiplex movie theatre located in Winter Haven, Florida, in the United States. It was originally opened as part of the Cobb Theatres circuit, a regional cinema chain based in the American Southeast, and it carries the 'Grand 10' name that Cobb used for several of its larger multiplex locations. The theatre is a local entertainment anchor for the Winter Haven area, offering first-run Hollywood films, stadium-style seating and the standard concessions and amenities of a modern American multiplex. Following the acquisition of Cobb Theatres' assets by the Mexican exhibition group Cinemex, the circuit was rebranded under the CMX Cinemas name. As part of that transition, the Winter Haven location now appears in the CMX Cinemas portfolio as 'CMX Cinemas Grand 10', listed among the chain's Florida locations alongside venues such as CMX Cinemas Lakeside 18 & IMAX, CMX Cinemas Dolphin 19 & IMAX and the cinéBistro dine-in theatres. The CMX banner groups the site with a mix of standard 'CMX CINEMA' auditoriums, premium 'CMX LUXURY' houses and in-theatre dining 'cinéBistro' concepts, though the Grand 10 itself is presented as a standard CMX CINEMA location. The theatre's programming follows the CMX Cinemas model: wide releases from the major Hollywood studios, family films, event screenings and seasonal titles, with showtimes and ticketing handled through the CMX Cinemas website and mobile app. The site participates in the chain's loyalty and rewards programme and its gift-card and private-event offerings. Because it is a single-site operating brand rather than a standalone company, its commercial identity is tied to the CMX Cinemas parent brand, and its public information is largely limited to listings, showtimes and location data rather than independent corporate disclosures.
History
Cobb Grand 10 Cinema traces its origins to the Cobb Theatres circuit, a regional cinema chain that built and operated multiplexes across the southeastern United States. The 'Grand 10' name was used by Cobb for ten-screen multiplexes, and the Winter Haven, Florida location was one of the sites carrying that banner. As a ten-screen house, it was designed to offer a broad slate of first-run Hollywood films to the Winter Haven market, with the stadium seating and concession amenities typical of late-twentieth and early-twenty-first century American multiplex construction. The theatre's corporate history changed when Cobb Theatres' operations were acquired by Cinemex, the Mexican exhibition company. The acquired circuit was rebranded as CMX Cinemas, and the Winter Haven site was carried into the new portfolio. In CMX Cinemas' public location listings, the theatre appears as 'CMX Cinemas Grand 10' and is classified under the standard 'CMX CINEMA' format, distinguishing it from the chain's premium 'CMX LUXURY' auditoriums and its 'cinéBistro' dine-in theatres. CMX Cinemas describes its premium experience as having debuted with a flagship dine-in theatre in April 2017 at Brickell City Centre in Miami, Florida, marking the group's push into upscale movie-going. Under CMX Cinemas, the Grand 10 operates as one of the chain's Florida locations, alongside venues in Alabama, Illinois, North Carolina and Virginia. Its programming, ticketing and marketing are integrated into the CMX Cinemas platform, including online showtimes, the rewards programme, gift cards and private-event bookings. The theatre's public identity is therefore that of a local multiplex operating under a larger regional and international exhibition brand, rather than an independently owned cinema.
Opened as part of the Cobb Theatres circuit under the Grand 10 banner in Winter Haven, Florida.
Cobb Theatres' operations were acquired by Cinemex and rebranded as CMX Cinemas.
CMX Cinemas debuted its first flagship dine-in theatre in April 2017 at Brickell City Centre in Miami, Florida.
The Winter Haven site is listed in the CMX Cinemas portfolio as 'CMX Cinemas Grand 10'.
Products and positioning
A local first-run multiplex within the CMX Cinemas circuit, positioned as a standard CMX CINEMA location serving the Winter Haven, Florida market.
First-run film screenings
Ten-screen multiplex auditoriums
Concessions
Private event screenings
Gift cards and rewards programme
Sources4 sources
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