Coats Direct
Coats Direct is an outerwear brand associated with the Levy Group, a family owned apparel manufacturing company.
Last updated September 10, 2026
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Overview
Coats Direct is presented on its website as an outerwear offering connected to the Levy Group, described as a family owned apparel manufacturing company that has specialized in outerwear for over 70 years. The About Us page states that the fourth generation of the Levy Group offers products directly to the consumer, and that Coats Direct believes everyone deserves to be warm.
History
According to the Coats Direct About Us page, Louis, Max and Nick Levy state that in 1946 their great grandfather started the Levy Group, a family owned apparel manufacturing company that has specialized in outerwear for over 70 years. The page says each subsequent generation built upon his success, and that today they are proud to say they are one of the largest outerwear manufacturers in the United States. It states that as the fourth generation of the Levy Group, they knew they had to continue adapting to the ever changing landscape of the fashion industry, and that their father's generation established themselves by focusing on sourcing and providing superior product to the department store channel. The page adds that their design, manufacturing and distribution capabilities enable them to offer their superior products directly to the consumer at unbeatable prices, and that they are honored to continue their family's tradition of providing stylish yet affordable outerwear to millions of Americans. It also states that each year they team up with a different charitable organization and giveaway thousands of new coats to Americans in need, and that at COATS DIRECT they believe in one simple principle: Everyone deserves to be warm!
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