Coastal Grand Mall
A super-regional shopping mall in Myrtle Beach, South Carolina, with department-store anchors, specialty retail, dining, entertainment, and a beach-oriented design theme.
Last updated August 25, 2026
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Overview
Coastal Grand Mall is a super-regional shopping mall in Myrtle Beach, South Carolina. The center is located near U.S. Highway 17 and Harrelson Boulevard and serves the Myrtle Beach and wider Grand Strand market. With approximately 1,047,732 square feet of space, it is described as one of the largest shopping malls in South Carolina and is positioned behind Haywood Mall in Greenville by overall size. The mall opened in 2004 after being developed by CBL & Associates Properties in partnership with Burroughs and Chapin. Its development was closely connected to the closure of Myrtle Square Mall, which had previously served the local market and closed when Coastal Grand Mall opened. The project was originally planned under the name “Mall of South Carolina,” but it opened under the Coastal Grand Mall name. Architectural design was provided by MSTSD, an Atlanta-based firm. The center was built as a dominant regional retail destination rather than a small neighborhood shopping center. Its tenant mix has included major department stores such as Belk, Dillard’s, and JCPenney, supplemented by junior anchors and large-format retailers including Dick’s Sporting Goods, Golf Galaxy, Old Navy, and Books-A-Million. More than 170 specialty stores have operated within the mall, alongside restaurants, food-service venues, and a 14-screen Cinemark movie theater near the food court. The property uses a tropical and beach-inspired visual identity that reflects Myrtle Beach’s tourism economy. Its food court incorporates a boardwalk concept, while an outdoor entertainment pavilion provides additional space for restaurants, stores, and visitor-oriented activities. Several out-parcel properties around the enclosed mall extend the broader commercial offering with restaurants and other retailers. Coastal Grand Mall has undergone tenant changes and space repositioning over time. In 2008, JCPenney expanded its presence in the market by opening a new 105,000-square-foot store at the mall. Dick’s Sporting Goods later announced a move to a new wing near Dillard’s, with Golf Galaxy also added to the retail mix; the former Dick’s space was subsequently used by Flip N Fly Trampoline Park. Other changes followed the financial difficulties and closures of major retail chains. Bed Bath & Beyond was sued by the mall in 2020 over unpaid rent, later closed, and its former space was used temporarily by Spirit Halloween before being announced as a future Crunch Fitness location. Crunch Fitness held its grand opening in that space on February 11, 2025. Sears, another former major tenant, announced a closure in late 2020 as part of a nationwide store-reduction plan and shut its Coastal Grand Mall location in January 2021. The former Sears building and associated auto-center spaces were reported as vacant in the available reference material, although temporary seasonal use has occurred. These changes illustrate the mall’s continuing shift from a traditional department-store-centered format toward a mixture of specialty retail, entertainment, fitness, seasonal concepts, dining, and other experiential uses. The mall remains an active commercial property serving local residents and visitors to the Myrtle Beach area.
History
Coastal Grand Mall was developed in Myrtle Beach, South Carolina, as a replacement and successor to the area's former Myrtle Square Mall. CBL & Associates Properties worked with Burroughs and Chapin on the project, while the architectural firm MSTSD of Atlanta was responsible for the design. The development was initially planned under the name “Mall of South Carolina,” but the completed property opened as Coastal Grand Mall in 2004. The mall was conceived as a large regional destination serving both the permanent population of the Grand Strand and the area's substantial visitor economy. Its location near U.S. Highway 17 and Harrelson Boulevard supported access from Myrtle Beach and surrounding communities. At approximately 1,047,732 square feet, the center became the dominant enclosed mall in the Myrtle Beach market and one of the largest malls in South Carolina. From its opening, the property combined traditional department-store anchors with a broad collection of specialty retailers. Belk, Dillard's, and JCPenney served as principal anchors, while Dick's Sporting Goods, Golf Galaxy, Old Navy, and Books-A-Million operated as junior-anchor or large-format tenants. The mall also included more than 170 specialty stores, a food court, restaurants, and a 14-screen Cinemark theater. Its tropical and beach design, including a boardwalk-themed food court and an outdoor entertainment pavilion, connected the property to Myrtle Beach's coastal identity. The tenant base evolved as retailers expanded, relocated, or exited the market. In March 2008, JCPenney opened a new 105,000-square-foot store at Coastal Grand Mall, even though it continued to operate another Myrtle Beach-area store until that older location closed in 2020. In 2019, Dick's Sporting Goods announced a relocation to a new wing near Dillard's and the addition of Golf Galaxy. The former Dick's location was subsequently occupied by Flip N Fly Trampoline Park, an entertainment concept also associated with another CBL-managed property. The mall experienced further changes during the retail disruptions of the early 2020s. In July 2020, Coastal Grand Mall sued Bed Bath & Beyond over alleged unpaid rent of approximately $72,000 covering three months. Bed Bath & Beyond later closed its store, and the space was temporarily used by Spirit Halloween in 2023. Crunch Fitness was announced for the unit in 2024 and opened there on February 11, 2025. Sears announced in November 2020 that its Coastal Grand Mall store would close as part of a national store-closure program. The location shut on January 24, 2021. The former Sears building and auto-center spaces remained vacant in the available reference material, apart from temporary seasonal use of the Sears building by Spirit Halloween in 2025. These changes reflect the wider transformation of enclosed malls. Coastal Grand Mall has retained department stores, specialty retail, dining, and cinema uses while incorporating fitness, trampoline-based recreation, seasonal retail, and other nontraditional tenants. Its scale, location, visitor-oriented design, and combination of indoor and outdoor commercial spaces continue to support its role as a regional shopping and entertainment center.
- 2025
Crunch Fitness opens
[1]Crunch Fitness holds the grand opening of its new location in the former Bed Bath & Beyond space on February 11.
- 2021
Sears closes
[1]The Sears store closes on January 24 as part of a nationwide store-closure plan.
- 2020
Rent lawsuit against Bed Bath & Beyond
[1]The mall announces legal action concerning alleged unpaid rent from Bed Bath & Beyond.
- 2019
Dick's Sporting Goods relocation announced
[1]Dick's Sporting Goods announces a move to a new wing near Dillard's, accompanied by a Golf Galaxy location.
- 2008
New JCPenney store opens
[1]JCPenney opens a new 105,000-square-foot store at the mall.
- 2004
Coastal Grand Mall opens
[1]The mall opens in Myrtle Beach after being developed by CBL & Associates Properties in partnership with Burroughs and Chapin. Its opening coincides with the closure of Myrtle Square Mall.
Products and positioning
A large, tourism-oriented regional shopping and entertainment destination for Myrtle Beach and the Grand Strand, differentiated by its tropical and beach-themed design, broad department-store and specialty-retail mix, cinema, dining, and outdoor entertainment facilities.
Anchor retail · 2004
Department stores
The mall's principal anchor format includes Belk, Dillard's, and JCPenney. These stores provide broad assortments of apparel, accessories, beauty products, home merchandise, and other department-store categories that support the center's regional-shopping role.
Fashion and general merchandise · 2004
Specialty retail
Coastal Grand Mall has hosted more than 170 specialty stores across fashion, books, sporting goods, beauty, services, and general merchandise. The specialty-retail component complements the department-store anchors and is designed to serve both local shoppers and Myrtle Beach visitors.
Sporting goods · 2019
Sporting goods and golf retail
Dick's Sporting Goods and Golf Galaxy have formed an important large-format sporting-goods component. In 2019, Dick's announced a move to a new wing near Dillard's, with Golf Galaxy added to the repositioned area.
Entertainment · 2004
Cinemark theater
A 14-screen Cinemark movie theater is located near the food court, adding an entertainment use that extends the mall's role beyond shopping and supports evening and leisure visits.
Dining and entertainment · 2004
Outdoor entertainment pavilion
The outdoor pavilion contains restaurants and stores and complements the enclosed mall with an open-air, visitor-oriented setting. Together with the boardwalk-themed food court, it reinforces the property's coastal destination identity.
Fitness · 2025
Crunch Fitness
Crunch Fitness occupies the former Bed Bath & Beyond space. The location represents the mall's continuing adaptation toward service, wellness, and recurring-visit uses in addition to conventional retail.
Controversies
2020
Coastal Grand Mall lawsuit against Bed Bath & Beyond
In July 2020, the mall filed a lawsuit alleging that Bed Bath & Beyond had not paid approximately $72,000 in rent for April, May, and June. The dispute occurred during the severe operating disruptions affecting retailers in 2020. The store later closed and the space changed tenants.
Brand decisions
2024
Conversion of former Bed Bath & Beyond space to fitness useStrategyBackground
After Bed Bath & Beyond's departure and temporary seasonal occupancy, the mall sought a longer-term replacement use for the large retail unit.
Action taken
Crunch Fitness was announced as the incoming tenant.
Aftermath
Crunch Fitness opened in the space on February 11, 2025.
2020
Rent litigation involving Bed Bath & BeyondOtherBackground
Bed Bath & Beyond allegedly failed to pay rent during April, May, and June 2020.
Action taken
Coastal Grand Mall filed a lawsuit seeking approximately $72,000 in alleged unpaid rent.
Aftermath
Bed Bath & Beyond subsequently closed the store, and the space was later used temporarily by Spirit Halloween before being assigned to Crunch Fitness.
Alleged unpaid rent. $72,000 (April-June 2020)
2020
Sears store closureStrategyBackground
Sears announced a national plan to close seven stores.
Action taken
The Coastal Grand Mall Sears location was scheduled for closure and shut on January 24, 2021.
Aftermath
The Sears building and auto-center spaces were reported as vacant in the available reference material, with temporary seasonal use later occurring in the main building.
2019
Repositioning of sporting-goods spaceStrategyBackground
The property was adjusting its large-format tenant layout and adding a golf-focused retail concept.
Action taken
Dick's Sporting Goods announced a relocation to a new wing near Dillard's, while Golf Galaxy was added to the development.
Aftermath
The former Dick's building was later occupied by Flip N Fly Trampoline Park.
2008
JCPenney opens a new large-format storeProduct launchBackground
The mall was expanding its anchor offering and regional retail capacity.
Action taken
JCPenney opened a 105,000-square-foot store at Coastal Grand Mall.
Aftermath
The new location became the chain's second store in the Myrtle Beach area at that time.
Recent events
- 2025
Crunch Fitness opens at Coastal Grand Mall[1]
Product launch
The new Crunch Fitness location held its grand opening on February 11, 2025.
- 2024
Crunch Fitness announced for former Bed Bath & Beyond space[1]
Product launch
Crunch Fitness was announced as the future tenant of the former Bed Bath & Beyond space after the unit had been used temporarily by Spirit Halloween.
- 2020
Sears announces closure of its Coastal Grand Mall store[1]
Bankruptcy
Sears announced that its mall location would close as part of a nationwide plan affecting seven stores. The store ceased operations on January 24, 2021.
- 2019
Dick's Sporting Goods announces relocation and Golf Galaxy addition[1]
Product launch
Dick's Sporting Goods announced plans to move into a new wing near Dillard's, with a Golf Galaxy store also included in the repositioned retail area. The former Dick's building later became home to Flip N Fly Trampoline Park.
- 2008
JCPenney opens a new 105,000-square-foot store at Coastal Grand Mall[1]
Product launch
JCPenney opened a new large-format store at Coastal Grand Mall, adding a second JCPenney location in the Myrtle Beach area at that time.
Sources1 sources
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