Cloud Communications Alliance
The Cloud Communications Alliance is a United States alliance of hosted voice and data communications providers established to advance cloud communications and deliver coordinated services.
Last updated August 25, 2026
Overview
The Cloud Communications Alliance (CCA) is an industry alliance formed by hosted IP voice and data communications companies in the United States. It was launched in April 2010 at a time when cloud-based communications was emerging as an alternative to conventional, premises-based telephone and networking systems. Rather than representing a single telecommunications operator or software vendor, the alliance brought together regionally owned and operated providers that delivered business communications services over their own facilities-based infrastructure. The alliance was created around two related objectives. First, it sought to increase awareness of cloud communications as an industry category and promote its adoption among business customers. Second, it aimed to contribute to the development of the category by pursuing new technical standards, capabilities, and applications. This positioned the CCA as both a marketing and cooperation platform for service providers that otherwise operated in different regional markets. At its launch, the CCA consisted of eight founding members: Alteva, Broadcore, Callis Communications, Consolidated Technologies Inc., IPFone, SimpleSignal, Stage 2 Networks, and Telesphere. The members were described collectively as representing more than $100 million in annual revenue and serving more than 110,000 business customers in the United States. These figures describe the combined scale of the founding membership rather than the financial performance of the alliance itself. A central feature of the alliance was its shared communications infrastructure. Each member operated dedicated Multiprotocol Label Switching (MPLS) IP infrastructure, and the participating networks were linked to form a nationwide, cloud-based, end-to-end network for high-definition voice and video communications. The architecture was intended to support consistent service quality, additional user features, and lower costs. The CCA also described the network as capable of routing calls between users without sending them through the traditional Public Switched Telephone Network (PSTN), helping distinguish the alliance's model from conventional telephony. In addition to technical cooperation and joint network capabilities, the CCA provided services as a group. Its membership framework was supported by a code of ethics intended to establish standards for dealings among members. Enforcement was assigned to an ethics committee, which could impose sanctions that included suspension or expulsion from the alliance. This governance mechanism reflected the CCA's role as a standards-oriented industry organization as well as a commercial collaboration among providers. Clark Peterson, identified in the reference material as chief executive officer of Telesphere, served as the alliance's first chairman and was described there as its current chairman. The available reference material does not establish the alliance's later leadership, membership changes, current scale, corporate structure, or operating status. Accordingly, the CCA is best documented as a historically significant alliance associated with the early development and promotion of hosted business communications in the United States, while its present-day status requires verification.
History
The Cloud Communications Alliance was launched in April 2010 by eight hosted IP voice and data communications companies: Alteva, Broadcore, Callis Communications, Consolidated Technologies Inc., IPFone, SimpleSignal, Stage 2 Networks, and Telesphere. Its formation reflected the growing interest in delivering business communications from cloud-based platforms rather than through customer-owned telephone systems and networking equipment. The alliance's stated mission combined category development with practical cooperation. It sought to raise awareness of cloud communications, encourage the development of new technical standards and capabilities, and support new applications for hosted voice and data services. The organization therefore operated as more than a trade-marketing label: it provided a framework through which independent regional providers could collaborate on technology, market education, and service delivery. The founding members were described as regionally owned and operated businesses serving customers across the United States. Together, they represented more than $100 million in annual revenue and more than 110,000 business customers. Those figures were presented as an aggregate measure of the founding companies and not as revenue or customer totals belonging to the CCA as a separate company. A major technical concept associated with the alliance was a shared, cloud-based nationwide network. Each member operated dedicated facilities-based MPLS IP infrastructure. By connecting these networks, the members could create an end-to-end high-definition voice and video environment intended to improve voice quality, expand available user features, and reduce costs. The network was also designed to route calls between participating users without using the traditional PSTN, illustrating the alliance's emphasis on IP-native communications. The CCA also developed collective services and an internal governance framework. Its code of ethics was intended to establish high standards for dealings among members. An ethics committee was responsible for enforcement and had authority to impose sanctions, including suspension or expulsion. This structure gave the alliance a mechanism for protecting member conduct and reinforcing confidence in its collaborative model. Clark Peterson, the chief executive officer of Telesphere, was identified as the alliance's first chairman and, in the cited account, its current chairman. The available material does not document subsequent chairmen, changes in membership, acquisitions, financial results of the alliance itself, or its current operations. The historical record consequently presents the Cloud Communications Alliance primarily as an early United States coalition of hosted communications providers that sought to define and scale cloud communications through joint infrastructure and industry cooperation.
- 2010Alliance launched
The Cloud Communications Alliance was launched in April 2010 by eight hosted IP voice and data communications companies.
- 2010Founding membership established
Alteva, Broadcore, Callis Communications, Consolidated Technologies Inc., IPFone, SimpleSignal, Stage 2 Networks, and Telesphere were identified as the founding members.
- 2010Shared cloud communications network described
The members' dedicated MPLS IP infrastructures were combined into a cloud-based nationwide network intended to support end-to-end high-definition voice and video services.
Products and positioning
An industry alliance and coordinated service platform for hosted IP voice, video, and data communications providers, emphasizing cloud communications adoption, technical cooperation, shared infrastructure, service quality, and member standards.
Hosted IP voice communicationsCloud communications2010
Hosted IP voice was a core service category associated with the alliance. Member companies provided business telephone capabilities through IP networks and hosted platforms rather than relying solely on customer-owned telephony systems. The alliance promoted this model as part of the broader shift toward cloud communications.
Cloud video communicationsCloud communications2010
The alliance's shared network was designed to support high-definition video as well as voice. Its video communications capability formed part of the proposed end-to-end cloud environment connecting users across the participating providers' infrastructures.
MPLS-based business data networkingData communications2010
CCA members operated dedicated MPLS IP infrastructure for business data and communications traffic. Interconnecting these facilities enabled the alliance to present a broader nationwide service footprint while retaining facilities-based network operations at the member level.
Flagship businesses
- Cloud-based nationwide end-to-end high-definition voice and video network
- Hosted IP voice and data communications delivered through member-operated infrastructure
Leadership
| Name | Title | Tenure |
|---|---|---|
| Clark Peterson | First chairman and current chairman at the time of the cited reference | 2010– |
Sources
Cite this profile: Cite the canonical profile. /brand-wiki/cloud-communications-alliance · Editorial policy · How profiles are compiled