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Cloetta Kexchoklad

Cloetta Kexchoklad is a Swedish chocolate-covered wafer brand that has been part of everyday life in Sweden since 1938.

Last updated September 16, 2026

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Overview

Kexchoklad is a Swedish chocolate product from Cloetta, described on its official brand page as a Swedish favorite that has brightened everyday life for the Swedish people since 1938. It was previously also called Five o'clock kexchoklad and is described as one of Sweden's most appreciated chocolate products. The product consists of three layers of crispy chocolate-covered wafers, with the coating made of milk chocolate, and it is sold in various packages and sizes. The brand has been associated with active lifestyles and sports, including ski environments, and its packaging colors, shapes and classic checkered pattern are widely recognized.

History

According to the official Kexchoklad brand page, Cloetta began producing chocolate-covered wafers under the name "Five o'clock wafer chocolate" in 1921. Kexchoklad is described as having brightened everyday life for the Swedish people since 1938, and it was previously also called Five o'clock kexchoklad. The brand showed its active side in various advertising campaigns as early as 1940, when it was used in connection with ski environments. In the years that followed, Kexchoklad became a natural choice for an active snack and was then called Sweden's tastiest snack. During the winter season of 1999/2000, a collaboration began with the Swedish alpine ski team.

Products and positioning

An active classic and a natural choice for an active snack, described as Sweden's tastiest snack.

  • Kexchoklad

    Three layers of crispy chocolate-covered wafers with a milk chocolate coating, sold in various packages and sizes.

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