Clio Cosmetics
Clio Cosmetics is a South Korean beauty company established in 1993 that develops makeup, skincare, hair-care and body-care brands.
Last updated August 31, 2026
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Overview
Clio Cosmetics is a South Korean beauty company headquartered in Seoul's Seongdong District. The company began in 1993 with Clio Professional, a professional makeup brand built around the idea that makeup should combine practical usability with strong performance. From that original professional-makeup foundation, Clio developed a broader portfolio covering color cosmetics, skincare, hair care and body care. The company's brand architecture includes several distinct concepts. Clio Professional is positioned toward practical, performance-oriented makeup and reflects the company's original professional cosmetics identity. Peripera, introduced in 2005, targets younger consumers through colorful, playful and trend-focused makeup, particularly lip and eye products. Goodal, launched in 2011, is a Korean natural-skincare brand associated with fermented ingredients and infused-water formulations. Healing bird, introduced in 2017, extends the portfolio into botanical hair and body care, emphasizing silicone-free products and fragrance experiences inspired by gardens and flowers. Clio's representative products include the Ink Matte Blur Tint, Ink Matte Blur Cushion, Ink the Tattoo Tint and Peripera's Ink the Airy Velvet Tint, Ink the Airy Velvet Stick, Ink the Velvet Tint and Ink the Palette. These products illustrate the company's emphasis on highly visible color cosmetics, especially lip, complexion and eye makeup. Product names and ranges have frequently been organized around ink, tattoo, velvet, blur and cushion concepts, linking the portfolio to long-wear effects, soft-focus finishes and portable formats. The company also developed a multi-brand retail presence. In 2012 it opened Club Clio, a stand-alone retail format selling products from its own brands. The reference material records 95 Club Clio stores at the end of 2016, indicating that the format was an important part of Clio's domestic distribution strategy during that period. Club Clio allowed the company to present Clio Professional, Peripera, Goodal and other in-house labels within a single retail environment rather than relying solely on individual brand counters or third-party channels. Clio attracted a US$50 million investment from L Capital Asia in 2016. L Capital Asia was affiliated with LVMH, and the investment represented a significant external financing event in the company's expansion history. In July of the same year, Clio Cosmetics went public on the KOSDAQ market. No ticker symbol is specified in the supplied reference material, so it is not included here. The company has used prominent Korean entertainers and idol groups as spokespeople or campaign models. The supplied material identifies Lee Hyo-ri, Kim Ha-neul, Sandara Park, Gong Hyo-jin, Krystal Jung, Kim Woo-seok, Stray Kids, Go Min-si, aespa, Tomorrow X Together, An Yu-jin and Jaehyun across different periods. These appointments reflect Clio's use of celebrity-led communication to address changing beauty audiences, from mainstream Korean consumers to younger, trend-sensitive makeup users. Clio Cosmetics is therefore best understood as a Korean multi-brand beauty company rather than only as the maker of a single makeup line. Its business has expanded from professional color cosmetics into youth-oriented makeup, natural skincare and botanical personal care, while its retail and public-market development have supported a broader corporate platform. The supplied sources do not provide current sales, market-share, ownership, executive or international-market details, so those fields remain unspecified.
History
Clio Cosmetics was established in South Korea in 1993, initially building its business around Clio Professional. The brand's stated concept was practical professionalism: products were intended to be straightforward to use while delivering the performance expected from professional makeup. This initial orientation gave the company a platform in color cosmetics and established the Clio name in the Korean beauty market. The company later broadened its portfolio beyond its original professional-makeup identity. In 2005 it introduced Peripera, a makeup brand aimed at younger consumers. Peripera used a more playful and pop-oriented visual and product language, summarized in the concept of instant beauty. Its portfolio came to include lip tints, velvet-finish products, sticks and palettes, helping Clio address a more youthful and trend-driven segment of the makeup market. In 2011 Clio launched Goodal, a Korean natural-skincare brand. Goodal's product concept emphasized fermented ingredients and infused water, giving the company an entry into skincare and allowing it to extend beyond primarily color-focused products. In 2012, Clio opened Club Clio, a stand-alone retail format selling products from its various in-house brands. Club Clio created a dedicated channel through which the company could merchandise its portfolio together. The supplied reference states that the chain had 95 stores by the end of 2016. The portfolio expanded again in 2017 with Healing bird, a botanical hair- and body-care brand. Healing bird was associated with silicone-free ingredients and fragrance experiences inspired by flower gardens. Its introduction extended Clio's activities into additional personal-care categories and reinforced the company's development as a multi-brand beauty house rather than a single-label makeup producer. Clio's product development has remained particularly visible in makeup. Representative products include the Ink Matte Blur Tint, Ink Matte Blur Cushion and Ink the Tattoo Tint, as well as Peripera's Ink the Airy Velvet Tint, Ink the Airy Velvet Stick, Ink the Velvet Tint and Ink the Palette. The naming of these lines emphasizes effects such as blurred matte texture, tattoo-like tinting, velvet finish and cushion-based complexion application. Together, they represent the company's concentration on portable, effect-led products in lip, complexion and eye makeup. The company experienced important corporate-finance developments in 2016. It received US$50 million of funding from L Capital Asia, a private-equity firm affiliated with LVMH. In July 2016, Clio Cosmetics also went public on the KOSDAQ market. These events marked a transition from a privately financed beauty company to a publicly listed Korean cosmetics business with external institutional backing. Marketing has been an important part of Clio's brand-building approach. The supplied reference identifies a succession of celebrity spokespeople and models, including Kim Ha-neul, Lee Hyo-ri, Sandara Park, Gong Hyo-jin, Krystal Jung, Kim Woo-seok, Stray Kids, Go Min-si, aespa, Tomorrow X Together, An Yu-jin and Jaehyun. The sequence spans established entertainers, actors and highly visible K-pop acts, indicating that the company has refreshed its communications around different consumer groups and changing popular-culture trends. The available reference material describes Clio Cosmetics as a South Korean company based in Seoul and confirms its active brand portfolio, retail history and KOSDAQ listing. It does not provide a current executive roster, ticker symbol, detailed ownership structure, financial results, international-market breakdown or a documented account of later corporate developments. Those matters are consequently not stated as facts in this dossier.
- 2017
Healing bird is launched
[1]The company adds Healing bird, a botanical hair- and body-care brand associated with silicone-free formulas and floral fragrance experiences.
- 2016
Institutional funding and KOSDAQ listing
[1]Clio receives US$50 million from L Capital Asia and goes public on KOSDAQ in July.
- 2012
Club Clio opens
[1]Clio opens Club Clio as a stand-alone store format for its in-house brand portfolio.
- 2011
Goodal is launched
[1]Clio expands into natural skincare with Goodal, a brand associated with fermented ingredients and infused water.
- 2005
Peripera is launched
[1]The company introduces Peripera as a youthful, colorful and trend-oriented makeup brand.
- 1993
Clio Professional is established
[1]Clio Cosmetics begins with Clio Professional, a professional makeup brand centered on practical use and strong performance.
Products and positioning
A Korean multi-brand beauty company combining professional-performance makeup with accessible, trend-led cosmetics and selected skincare, hair-care and body-care concepts.
Professional makeup · 1993
Clio Professional
Clio Cosmetics' original professional-makeup brand, established in 1993. It is positioned around practical professional use, combining accessible application with performance-oriented makeup products.
Youth-oriented makeup · 2005
Peripera
A makeup brand launched in 2005 for younger consumers. Peripera uses a fun, pop and trend-conscious identity and is associated with colorful products such as lip tints, velvet-finish makeup, sticks and palettes.
Natural skincare · 2011
Goodal
A Korean natural-skincare brand introduced in 2011. Its product concept highlights fermented ingredients and infused water, representing Clio Cosmetics' expansion from color cosmetics into skincare.
Hair care and body care · 2017
Healing bird
A botanical hair- and body-care brand launched in 2017. Healing bird is associated with silicone-free ingredients and fragrance experiences modeled on the atmosphere of a flower garden.
Lip makeup
Ink Matte Blur Tint
A representative Clio product in the Ink range, centered on a matte lip effect with a blurred appearance. The product illustrates the company's use of texture and finish as central elements of makeup positioning.
Complexion makeup
Ink Matte Blur Cushion
A cushion-format complexion product in Clio's Ink range. Its inclusion among the company's representative products reflects Clio's focus on portable application formats and soft-focus complexion effects.
Lip makeup
Ink the Tattoo Tint
A tint product from the Clio Ink range. Its tattoo-themed name signals a focus on stain-like, enduring color and exemplifies the company's emphasis on long-wear-inspired makeup concepts.
Lip makeup
Peripera Ink the Airy Velvet Tint
A Peripera lip tint presented around an airy velvet finish. It represents the brand's combination of youthful visual identity, portable lip color and soft-texture makeup positioning.
Lip makeup
Peripera Ink the Airy Velvet Stick
A stick-format Peripera lip product associated with an airy velvet texture. The format supports convenient application while retaining the brand's focus on vivid, trend-led lip makeup.
Lip makeup
Peripera Ink the Velvet Tint
A representative Peripera velvet lip tint. It connects the brand's youthful makeup identity with a soft, saturated lip finish and the broader Ink product family.
Eye makeup palette
Peripera Ink the Palette
A Peripera palette product representing the brand's expansion beyond lip color into coordinated eye makeup. Its palette format supports multiple color combinations within the company's playful, trend-oriented makeup system.
Marketing campaigns
- 2024Jaehyun spokesperson appointment
South Korea
Jaehyun is identified as a current Clio Cosmetics spokesperson or model beginning in 2024.
- 2023Tomorrow X Together spokesperson period
South Korea
Tomorrow X Together is identified as a Clio Cosmetics spokesperson or model in 2023.
- 2022An Yu-jin spokesperson appointment
South Korea
An Yu-jin is identified as a current Clio Cosmetics spokesperson or model beginning in 2022.
- 2021Idol and actor spokesperson appointments
South Korea
The supplied reference identifies Stray Kids, Go Min-si and aespa as Clio Cosmetics spokespeople or models during 2021.
- 2020Kim Woo-seok spokesperson period
South Korea
Kim Woo-seok is identified as a Clio Cosmetics spokesperson or model from 2020 to 2021.
- 2018Krystal Jung spokesperson period
South Korea
Krystal Jung is identified as a Clio Cosmetics spokesperson or model for 2018–2020.
- 2015Gong Hyo-jin spokesperson period
South Korea
Gong Hyo-jin is identified as a Clio Cosmetics spokesperson or model for 2015–2017.
- 2013Sandara Park spokesperson period
South Korea
Sandara Park is identified as a Clio Cosmetics spokesperson or model for 2013–2014.
- 2011Lee Hyo-ri spokesperson period
South Korea
Lee Hyo-ri is identified as a Clio Cosmetics spokesperson or model for the 2011–2012 period.
Brand decisions
2017
Extend the portfolio into botanical personal careStrategyBackground
Clio Cosmetics had already expanded from professional makeup into youth makeup and skincare.
Action taken
The company launched Healing bird for botanical hair and body care, emphasizing silicone-free ingredients and floral fragrance experiences.
Aftermath
Healing bird added hair-care and body-care categories to the company's multi-brand beauty portfolio.
2016
Accept investment from L Capital AsiaM&ABackground
Clio Cosmetics pursued external capital during a period of portfolio and retail expansion.
Action taken
The company received US$50 million from L Capital Asia, a private-equity firm affiliated with LVMH.
Aftermath
The investment became a major financing event in Clio's corporate history; the supplied material does not specify subsequent ownership changes.
Investment received. US$50 million (2016)
2016
List on KOSDAQOtherBackground
Following its development as a multi-brand cosmetics company, Clio pursued a public-market listing.
Action taken
Clio Cosmetics went public on South Korea's KOSDAQ market in July 2016.
Aftermath
The listing made Clio a publicly traded Korean cosmetics company. The supplied reference does not provide a ticker symbol or financial performance data.
2012
Build a proprietary multi-brand retail networkStrategyBackground
Clio Cosmetics had developed multiple brands that could be presented together through a dedicated retail concept.
Action taken
The company opened Club Clio stand-alone stores carrying products from its own brands.
Aftermath
The reference records 95 Club Clio stores at the end of 2016.
2011
Expand into natural skincare with GoodalStrategyBackground
Clio's earlier business was centered primarily on makeup and color cosmetics.
Action taken
The company launched Goodal, a natural-skincare brand associated with fermented ingredients and infused water.
Aftermath
Goodal broadened Clio Cosmetics' business into skincare and strengthened its multi-brand structure.
2005
Enter youth-oriented makeup through PeriperaStrategyBackground
Clio Cosmetics had begun with a professional makeup identity but sought to serve a younger, more trend-sensitive audience.
Action taken
The company launched Peripera as a colorful, playful and accessible makeup brand for younger consumers.
Aftermath
Peripera became one of the company's named portfolio brands and is associated with lip, eye and other youth-oriented makeup products.
Recent events
- 2016
Club Clio reaches 95 stores by the end of 2016[1]
Other
The supplied reference records 95 Club Clio stores at year-end, showing the scale reached by the company's proprietary retail network during that period.
- 2016
Clio Cosmetics receives US$50 million investment from L Capital Asia[1]
M&A
Clio Cosmetics received US$50 million in funding from L Capital Asia, a private-equity investment firm affiliated with LVMH.
- 2016
Clio Cosmetics lists on KOSDAQ[1]
Other
Clio Cosmetics became publicly traded on South Korea's KOSDAQ market in July 2016.
- 2012
Clio Cosmetics launches Club Clio multi-brand retail format[1]
Other
Clio Cosmetics opened Club Clio as a stand-alone store format carrying products from its own brand portfolio.
Sources1 sources
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