CleverUp

CleverUp is a private psychology and neurodiagnostics centre based in Minsk, Belarus, founded in 2020 and describing itself as a "centre of immersive psychology." Its core proposition is what it calls "measurable psychology": instead of relying only on subjective self-report, the centre uses a 25-minute VR immersion with EEG and ECG sensors to record how a client's brain and nervous system respond to tasks, producing roughly 30 parameters of brain and nervous-system activity and a report of more than 20 pages. The full appointment lasts about 1.5 hours and always ends with an hour of interpretation together with a psychologist on the same day, rather than simply emailing a report. The centre serves adults and adolescents from the age of 12. Its service ecosystem spans four main areas. First, neurodiagnostics as the common entry point for all clients. Second, transformation programmes — named offerings such as Stress Shield (Стресс Щит), Energy+ (Энергия+), Superfocus (Суперфокус) and the VIP Development Code (Код развития VIP) — delivered as structured 10–14 week courses combining diagnostics, psychotherapy and neurofeedback. Third, individual psychotherapy using CBT, EMDR and schema therapy for anxiety, burnout, depression and trauma, with progress tracked against neurodata before and after a course. Fourth, group activities such as dialogue platforms, a women's circle, a public-speaking club, improvisation and an art group, typically for 5–15 participants. A distinctive line of business is career guidance for adolescents aged 12–17 and for adults considering a career change. The same neurodiagnostic procedure is extended with a career-guidance conclusion that maps directions and professions to the client's brain data; adolescents receive the interpretation together with a parent, and the package includes a bot navigator over universities and colleges using 2025 and 2026 admission data. The centre also trains specialists, positioning neurodiagnostics, psychotherapy, transformation programmes and professional education as a single ecosystem. Its technology stack is branded "Rozoom." According to its own figures, the centre has a team of 26 specialists, has conducted more than 3,000 client sessions or neurodiagnostics, and has been operating in the Belarusian market for more than six years. The founder is Natalia Navrotskaya. CleverUp is a private, independent business with no publicly disclosed parent company or stock listing.

CleverUp was founded in 2020 in Minsk, Belarus, as a centre of immersive psychology. Its founding premise was to move psychological assessment away from purely subjective self-report and toward measurable neurophysiological data, using virtual reality combined with biometric sensors. The centre built its practice around a standardised neurodiagnostic appointment. A client spends 25 minutes in VR wearing EEG and ECG sensors; the system records how the nervous system responds to the tasks, yielding around 30 parameters of brain and nervous-system activity. The appointment runs about 1.5 hours in total and concludes with an hour of interpretation with a psychologist on the same day, producing a report of more than 20 pages. The centre frames this as "data instead of guesswork" — results that do not depend on the client's mood on the day of testing and cannot be gamed by "correct answers." From this diagnostic base, CleverUp expanded into a broader service ecosystem. It added structured transformation programmes — Stress Shield, Energy+, Superfocus and the VIP Development Code — delivered as 10–14 week courses that combine diagnostics, psychotherapy and neurofeedback, with repeat diagnostics used to show measurable change in attention, stress and performance. It offers individual psychotherapy grounded in CBT, EMDR and schema therapy for anxiety, burnout, depression and trauma, tracking progress against neurodata before and after a course. It also runs group formats such as dialogue platforms, a women's circle, a public-speaking club, improvisation and an art group, typically for 5–15 participants. A significant extension has been career guidance. The same diagnostic procedure is augmented with a career-guidance conclusion that maps directions and professions to the client's brain data. The service targets adolescents aged 12–17, who receive the interpretation together with a parent, and adults considering a career change or growth within a profession. The package includes a bot navigator over universities and colleges using 2025 and 2026 admission data. CleverUp also trains specialists, presenting neurodiagnostics, psychotherapy, transformation programmes and professional education as a single ecosystem. Its technology stack is branded "Rozoom." By its own account the centre has grown to a team of 26 specialists, has conducted more than 3,000 client sessions or neurodiagnostics, and has been operating in the Belarusian market for more than six years. The founder is Natalia Navrotskaya. The business is privately held, with no publicly disclosed parent company or stock listing.

• 2020

  CleverUp is founded in Minsk, Belarus, as a centre of immersive psychology.

• The centre develops its standardised neurodiagnostic appointment: a 25-minute VR immersion with EEG and ECG sensors yielding around 30 parameters and a 20+ page report.

• CleverUp expands into structured transformation programmes (Stress Shield, Energy+, Superfocus, VIP Development Code) delivered as 10–14 week courses.

• Career guidance is added for adolescents aged 12–17 and adults, including a bot navigator over universities and colleges using 2025 and 2026 admission data.

• The centre reports a team of 26 specialists and more than 3,000 client sessions, and more than six years of operation in the Belarusian market.

Measurable, data-driven psychology: turning subjective experience into objective neurophysiological data and decisions, delivered as an integrated ecosystem from diagnostics to psychotherapy, transformation programmes and specialist training.

• Neurodiagnostics

  A 1.5-hour appointment: 25 minutes in VR with EEG and ECG sensors, data processing, and an hour of interpretation with a psychologist. Outputs around 30 parameters of brain and nervous-system activity and a report of more than 20 pages, delivered the same day.

• Transformation programmes

  Named programmes — Stress Shield (Стресс Щит), Energy+ (Энергия+), Superfocus (Суперфокус) and VIP Development Code (Код развития VIP) — delivered as systematic 10–14 week courses combining diagnostics, psychotherapy and neurofeedback.

• Individual psychotherapy

  CBT, EMDR and schema therapy for anxiety, burnout, depression and trauma, with progress monitored against neurodata before and after a course.

• Career guidance

  The neurodiagnostic procedure plus a career-guidance conclusion mapping directions and professions to brain data, for ages 12–17 and adults; includes a bot navigator over universities and colleges with 2025 and 2026 admission data.

• Group activities

  Dialogue platforms, Women's Circle, public-speaking club, improvisation and art group — live meetings of 5–15 people.

• Specialist training

  Training for specialists, positioned as part of the same ecosystem as diagnostics, psychotherapy and transformation programmes.

1. 1CleverUp — Центр нейрофизиологической психологии | Минскcleverup.by
2. 2О центре CleverUp — нейродиагностика и психология | Минскcleverup.by
3. 3CleverUp — Wikidatawikidata.org