Clevers IJsbar

Clevers IJsbar is a Dutch artisanal ice cream brand and chain of ice cream parlours (ijssalons) that has been operating since 1985. The brand presents itself as a family-oriented, craft-focused ice cream maker, offering handcrafted ice cream flavours served in its own parlours, as takeaway 'ijsje-to-go' from its ice bars, and through foodservice and retail channels such as hospitality businesses and supermarkets. Its product range extends beyond scoops and coupes to include ice cream cakes (ijstaarten), gift cards, and a gelato bar concept for events where guests can scoop their own Clevers ice cream. The company's official website organises its offering around several pillars: the ice cream parlours and their menu of ice coupes and other treats; the IJsbar for takeaway ice cream; Clevers for home, including gift cards; foodservice and retail distribution; the Gelatobar for events; and ice cream cakes ranging from fixed favourites to luxury Christmas cakes. This structure indicates a brand that combines direct-to-consumer retail (its own parlours), out-of-home consumption, and wholesale supply to third-party hospitality and grocery outlets. Clevers positions itself around artisanal production ('ambachtelijk ijs') and a sense of family, as reflected in recruitment messaging that invites people to join the 'Clevers family'. The brand has been active for decades, with its own website dating its artisanal ice cream and ice cream parlour operations to 1985. It is a private, Netherlands-based business. Beyond the official website and a Wikidata entry, detailed public information about ownership, founders, and financials is limited, so this dossier focuses on the brand's self-described activities and market presence.

Clevers IJsbar traces its artisanal ice cream and ice cream parlour operations to 1985, according to its official website, which describes the business as 'Ambachtelijk ijs & ijssalons sinds 1985' (artisanal ice cream & ice cream parlours since 1985). Over the decades the brand developed from a craft ice cream maker into a multi-channel operation that includes its own ice cream parlours, takeaway ice bars, event catering through a gelato bar concept, and distribution into foodservice and retail. The brand's public presentation emphasises craftsmanship and family. Its website invites prospective employees to join the 'Clevers family', and its product pages highlight handcrafted ice cream flavours, ice coupes, and ice cream cakes. The range has expanded to include gift cards usable across all its locations, and seasonal items such as luxury Christmas ice cream cakes. Clevers sells both directly to consumers through its parlours and indirectly through hospitality businesses and supermarkets, where its ice cream can be found. It also offers a gelato bar for events, allowing customers to scoop their own Clevers ice cream. A Wikidata entry (Q136386337) exists for Clevers IJsbar, but detailed public records on ownership, founders, and corporate history are otherwise sparse. The business remains active and privately held in the Netherlands.

• 1985

  Artisanal ice cream and ice cream parlour operations begin, per the official website.

Artisanal, family-oriented Dutch ice cream brand with own parlours plus foodservice and retail distribution.

• Artisanal ice cream

• Ice cream coupes

• Ice cream cakes (ijstaarten)

• Takeaway ice cream (ijsje-to-go)

• Gift cards

• Gelato bar for events

1. 1Clevers – Ambachtelijk ijs & ijssalons sinds 1985clevers.nl
2. 2Clevers IJsbar – Wikidatawikidata.org