Skip to content

Cleverly

Cleverly (Cleverly Home) is a Japanese house brand known for durable tiled exterior walls and semi-order custom homes.

Last updated September 26, 2026

AI crawler reads

No AI crawler has read this profile since Oct 28, 2026.

Overview

Cleverly, marketed in Japan as Cleverly Home (クレバリーホーム), is a Japanese housing brand that designs and builds custom and semi-order detached homes. Its official website presents the brand around a core belief that a home is a space entrusted with a family's long life and a valuable asset, and that customer peace of mind comes first — from contract through handover and long-term warranty and maintenance. The brand's most distinctive technical signature is its exterior wall tiling. Cleverly positions tiled walls as the mark of a genuinely good house: resistant to wear, scratches and dirt, with almost no fading or deterioration over the years, and available in a wide range of designs. Beyond tiling, the site highlights structural and technical themes including earthquake resistance, insulation performance, foundation structure, heat and fire resistance, health-conscious design, durability, sound insulation, equipment, ecological housing, and spatial design and storage. Cleverly sells a lineup of house models rather than a single standard product. The top-grade V Series pursues beauty and functionality; the CX Series is described as the most popular model, designed around family life. Other offerings include homes for dual-income and child-rearing families, homes designed for living with pets, a flat-house type maximizing functionality and comfort, multi-storey homes, and semi-order homes where floor plans and design can be selected. The brand also emphasizes insulation and energy-saving performance for year-round comfort. Cleverly operates through a showroom and store network. The official homepage names Tachikawa, Chiba Chuo, Shizuoka and Fujieda stores, and the brand serves the Tama area of Tokyo, Shizuoka and Chiba areas. The site publishes construction case studies from customers across Tokyo municipalities such as Musashino, Komae, Higashimurayama, Akiruno and Inagi, and maintains a column of home-building knowledge content. Ownership, founding year and corporate parent are not stated in the supplied evidence and are therefore left unrecorded here.

History

The supplied evidence does not include founding dates, corporate lineage or ownership history for Cleverly. What can be documented is the brand's present identity and operating model as presented on its official website. Cleverly, known in Japan as Cleverly Home (クレバリーホーム), is a Japanese housing brand that builds custom and semi-order detached homes. Its brand philosophy, stated on the homepage, is that a home is a space entrusted with a family's long life and a valuable asset, and that the customer's peace of mind is the first priority — delivering satisfaction at contract, contentment at handover, and trust through long-term warranty and maintenance, ultimately realizing "home-building that exceeds your expectations." The brand's technical identity centers on exterior wall tiling. Cleverly argues that a truly good house has low maintenance costs and sturdy tiled walls; its tiles are resistant to wear, scratches and dirt, with almost no fading or deterioration over time, and combine functionality with design variety. The website organizes its structural and technical story into twelve themes: exterior wall tiles, earthquake resistance, insulation performance, foundation structure, heat and fire resistance, health-conscious design, durability, sound insulation and soundproofing, equipment, ecological housing, spatial design and storage, and full-scale seismic testing. Product-wise, Cleverly offers a model-based lineup. The V Series is the top-grade model pursuing beauty and functionality; the CX Series is described as the most popular model, designed to match family life. The lineup also includes homes for dual-income and child-rearing families, homes for living with pets, a flat-house type maximizing functionality and comfort, multi-storey homes, and semi-order homes where floor plans and design are selected rather than fully custom. Insulation and energy-saving performance are emphasized for year-round comfort. Cleverly sells and services customers through a store and showroom network. The homepage names Tachikawa, Chiba Chuo, Shizuoka and Fujieda stores, and the brand's service areas include the Tama area of Tokyo, Shizuoka and Chiba. The site showcases completed works from customers in Tokyo locations such as Musashino, Komae, Higashimurayama, Akiruno and Inagi, and publishes a column of practical home-building knowledge, including topics such as soundproof karaoke rooms and wind-resistant, resilient housing. Because the evidence does not state a founding year, founder, parent company or listing status, those details are omitted rather than inferred.

Products and positioning

A Japanese house brand differentiated by durable tiled exterior walls, long-term warranty and maintenance, and a semi-order model lineup for family living.

  • V Series

    Top-grade model pursuing beauty and functionality.

  • CX Series

    Described as the most popular model, designed around family life.

  • Flat house

    A popular flat-house type maximizing functionality and comfort.

  • Multi-storey house

    Multi-storey housing shaped to individual style.

  • Semi-order house

    Semi-order homes where floor plans and design are selected.

  • Pet-friendly home

    Homes designed for comfortable living with beloved pets.

  • Dual-income and child-rearing family home

    Homes for enjoying living, working and playing in a multi-functional way.

Recent events

  • Zendesk announces acquisition of Cleverly[2]

    Reported:

    Zendesk announced that it had acquired AI automation startup Cleverly. Financial terms were not publicly disclosed.

Sources2 sources

Cite this profile: Cite the canonical profile. /brand-wiki/cleverly · Editorial policy · How profiles are compiled