Cleverclip
Swiss explainer-video agency founded in 2013, turning complex topics into clear animated stories.
Last updated September 26, 2026
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Overview
Cleverclip is a Swiss design and animation agency specialising in explainer videos (Erklärvideos). Founded in 2013 by Carlo Badini, the company positions itself as a specialist that turns complicated, technical or abstract information into clear, engaging animated stories. Its stated mission is to rethink complex topics and communicate messages clearly, using a mix of animation, graphics and text. The agency produces a broad range of video formats, including 2D explainer videos, 3D explainer videos, whiteboard videos, advertising videos, product videos, image videos, e-learning videos and strategy videos. It serves both startups and established companies across many industries, with use cases such as product launches, employee onboarding and the communication of new internal processes. On its website the company states that more than 1,000 Swiss companies have used its explainer videos. Cleverclip describes itself as the most awarded explainer-video agency in Switzerland, saying its team has won some of the industry's most important prizes. The company is based in Switzerland and operates primarily in the Swiss market, working in German and serving German-speaking clients. Its team includes roles such as CEO, CFO, project managers, visual artists, motion designer, sound designer and copywriter. As a private agency, Cleverclip is not listed on a stock exchange. Its public identity is built around the promise of transforming a client's "huh?" into an "aha!" — making complex content understandable for target audiences.
History
Cleverclip was founded in 2013 by Carlo Badini in Switzerland. From the outset the agency focused on explainer videos, a format that combines animation, graphics and text to make complex subjects understandable. The company's stated mission is to rethink complex topics and communicate messages clearly. Over the years Cleverclip expanded its service range beyond simple 2D explainer videos to include 3D explainer videos, whiteboard videos, advertising videos, product videos, image videos, e-learning videos and strategy videos. It has worked for both startups and established companies across a wide range of industries, with typical applications such as product launches, onboarding and the communication of new internal processes. According to its website, more than 1,000 Swiss companies have used its explainer videos. Cleverclip describes itself as the most awarded explainer-video agency in Switzerland, stating that its team has won some of the industry's most important prizes in recent years. The company remains privately held and is based in Switzerland, serving primarily the Swiss market. Its team includes a CEO, CFO, project managers, visual artists, a motion designer, a sound designer and a copywriter, among other roles.
- 2013
Cleverclip founded by Carlo Badini in Switzerland.
Company states that more than 1,000 Swiss companies have used its explainer videos.
Cleverclip describes itself as the most awarded explainer-video agency in Switzerland.
Products and positioning
Swiss specialist agency for explainer videos, claiming to be the most awarded explainer-video agency in Switzerland.
2D explainer videos
3D explainer videos
Whiteboard videos
Advertising videos
Product videos
Image videos
E-learning videos
Strategy videos
Sources3 sources
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