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Clementine's Naughty & Nice Creamery

St. Louis-based small-batch ice cream brand known for its Naughty (alcoholic) and Nice flavors, with parlors across the metro area and nationwide shipping.

Last updated September 26, 2026

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Overview

Clementine's Naughty & Nice Creamery is an American ice cream company founded in 2014 by Tamara Keefe in St. Louis, Missouri. The brand operates a chain of ice cream parlors across the Greater St. Louis area and sells pints through grocery and online channels. It is known for small-batch flavors that include both traditional "Nice" options and "Naughty" alcoholic-infused varieties, as well as non-dairy choices. The company has expanded from a single FDA-certified kitchen to multiple storefronts in Missouri, Illinois, and Kansas, and it ships nationwide through its website and Goldbelly. In 2024 it launched its first grocery pints exclusively with Schnucks, a fellow St. Louis brand. The business remains privately held and founder-led.

History

Clementine's Naughty & Nice Creamery was founded in 2014 by Tamara Keefe in St. Louis, Missouri. Keefe grew up impoverished in a large Irish-Italian household, where her family could not afford to join other families on Sunday trips to the ice cream parlor. That exclusion left a lasting impression. When her mother bought a $2 hand-crank ice cream maker at a garage sale, the family began a Sunday ice-cream-making ritual. Word spread, and neighbors brought ingredients, turning the ritual into a community gathering. Keefe later worked in corporate America, running a $70 million business for a Fortune 500 consumer packaged goods company while traveling constantly and working 70-hour weeks. Feeling empty despite her corporate success, she decided to change course. She sank her life savings into an FDA-certified ice cream kitchen and cashed out her 401(k). Her passion for ice cream led to seven storefront locations in the St. Louis area and one in Illinois, plus an online shop that ships nationwide. The brand's name reflects its dual identity: "Naughty" flavors are alcoholic-infused, while "Nice" flavors are traditional. It also offers non-dairy options. Over time, Clementine's expanded its retail footprint to include locations in Missouri, Illinois, and Kansas, including Bentonville, Central West End, Clayton, Columbia, Edwardsville, Kirkwood, Lafayette Square, Lake Saint Louis, Prairie Village, Southampton, St. Charles, and Town and Country. In 2024, the company launched its first grocery pints exclusively with Schnucks, a fellow St. Louis brand. The company remains privately held and founder-led.

  • 2024

    Launched first grocery pints exclusively with Schnucks.

  • 2014

    Founded by Tamara Keefe in St. Louis, Missouri.

Products and positioning

Premium small-batch craft ice cream with a playful split between indulgent alcoholic "Naughty" flavors and classic "Nice" flavors, rooted in St. Louis community identity.

  • Gooey Butter Cake

    A flagship flavor inspired by St. Louis's gooey butter cake.

  • Maple Bourbon Pecan

    A Naughty flavor featuring bourbon.

  • Coconut Fudge

    A rich coconut and fudge flavor.

  • Edgar Allan Poe Collection

    A themed collection including the flavor Nevermore.

Sources3 sources

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