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Clearly Filtered

Clearly Filtered is a water filtration brand offering NSF-certified pitchers, bottles, and under-sink systems using proprietary Affinity Filtration Technology.

Last updated September 2, 2026

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Overview

Clearly Filtered started in 2011 with the belief that water should not contain harmful contaminants. The brand developed proprietary Affinity Filtration Technology, which is NSF certified and independently tested against 386+ contaminants. Products include filtered water pitchers, bottles, under-sink systems, and fridge filters.

History

Clearly Filtered started in 2011 with the belief that water should not contain harmful contaminants. This philosophy led to the development of its proprietary Affinity Filtration Technology.

Products and positioning

  • Filtered Water Pitcher

    NSF Certified + independently tested against 386+ contaminants.

  • 3-Stage Under the Sink Water Filter System

    Part of the filtration systems offered.

  • Universal Inline Fridge Filter

    Part of the filtration systems offered.

  • 40oz Insulated Stainless Steel Filtered Water Bottle

    A filtered water bottle product.

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