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Clean Water Action

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An American environmental advocacy organization focused on water protection, pollution prevention, grassroots organizing, and public-interest environmental policy.

Last updated August 22, 2026

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Overview

Clean Water Action is an American environmental advocacy organization established in 1972 by David Zwick. It was created as a grassroots and lobbying group seeking to advance the water-protection agenda developed in Water Wasteland, a publication associated with Zwick and the Nader consumer- and environmental-reform network. From its beginning, the organization emphasized direct public engagement, including door-to-door canvassing, education, coalition building, and political advocacy. This organizing model was intended to translate technical concerns about water pollution and environmental regulation into public pressure on government agencies, legislators, companies, and candidates. The organization operates as a 501(c)(4) social-welfare nonprofit rather than as a commercial consumer brand. Its work has centered on clean-water laws, drinking-water protection, toxic-waste cleanup, pollution enforcement, sustainable resource use, and environmental health. Its advocacy combines public education with lobbying, electoral activity, litigation support, and campaigns conducted with partner organizations. Because it is an advocacy group, its principal outputs are campaigns, research, organizing, policy positions, and political mobilization rather than physical products or paid consumer services. One early documented achievement came in 1986, when Clean Water Action and the National Campaign Against Toxic Hazards published a report arguing that the Environmental Protection Agency was not adequately enforcing the federal Superfund toxic-waste cleanup program. The episode reflected the organization’s broader strategy: use research and public communications to scrutinize implementation of environmental laws and build pressure for stronger enforcement. Clean Water Action has also participated in litigation and legislative campaigns. In 2008, it joined Earthjustice in suing the Pennsylvania Department of Environmental Protection over the discharge of partially treated hydraulic-fracturing wastewater into the Monongahela River. The plaintiffs argued that the discharges violated state and federal water-protection requirements, and the court ruled in their favor. The case connected the organization’s traditional clean-water mission with emerging concerns about shale-gas development and wastewater management. The group has endorsed political causes and candidates, including supporting Barack Obama’s 2012 presidential re-election campaign. It has also worked on pollution-prevention policies involving plastics. In California, it supported Assembly Bill 888, which proposed prohibiting plastic microbeads in rinse-off personal-care products. At the federal level, a related policy objective was reflected in the Microbead-Free Waters Act of 2015. Clean Water Action has additionally supported restrictions on single-use plastic bags, including a Minneapolis ordinance. Clean Water Action’s public identity is therefore rooted in environmental advocacy rather than conventional brand marketing. Its positioning combines grassroots field organizing with policy expertise and coalition-based campaigns. The organization’s historical focus has been water, but its agenda has expanded into toxic substances, plastics, waste, energy-related pollution, environmental enforcement, and public-health impacts. Its documented base is in Washington, D.C., while its campaigns have addressed national policy and state or municipal issues across the United States.

History

Clean Water Action was founded in 1972 by David Zwick as a grassroots organization and lobbying group dedicated to advancing a stronger water-protection agenda. Its founding purpose was connected to the environmental reform program set out in Water Wasteland, a publication associated with Zwick’s work and the Nader reform movement. Rather than relying solely on institutional lobbying, Zwick emphasized door-to-door canvassing and public education as ways to build durable public support for environmental laws and enforcement. This organizing orientation became a defining feature of the organization. Clean Water Action developed campaigns intended to inform residents, mobilize supporters, influence elected officials, and hold regulatory agencies accountable. Its activities have included issue advocacy, coalition building, political endorsements, public communications, and participation in litigation. The organization is structured as a 501(c)(4) nonprofit and is based in Washington, D.C. In 1986, Clean Water Action worked with the National Campaign Against Toxic Hazards to publish a report criticizing the Environmental Protection Agency’s enforcement of the federal Superfund toxic-waste cleanup program. The report argued that the agency was failing to enforce the program adequately. This episode illustrates the group’s use of research and public scrutiny to press for stronger implementation of environmental statutes. The organization later addressed pollution associated with energy production and wastewater disposal. In 2008, Clean Water Action and Earthjustice brought a lawsuit against the Pennsylvania Department of Environmental Protection. The case challenged the agency’s allowing partially treated hydraulic-fracturing wastewater to be discharged into the Monongahela River. The plaintiffs argued that the practice failed to comply with state and federal water-protection laws, and the court ruled in their favor. Clean Water Action has also engaged in electoral and legislative advocacy. It supported Barack Obama’s re-election in 2012. In the area of plastics and environmental health, the group supported California Assembly Bill 888, which sought to ban plastic microbeads in rinse-off personal-care products. A related federal measure, the Microbead-Free Waters Act, became law in 2015. The organization also supported a Minneapolis ordinance restricting single-use plastic bags. Across these activities, Clean Water Action has retained a broad environmental-health and water-protection identity. Its work has extended beyond conventional water-quality campaigns to toxic-waste enforcement, energy-related pollution, plastic pollution, waste reduction, and political accountability. The organization’s principal method remains the combination of grassroots outreach, public education, coalition campaigning, and policy intervention.

  • 2015

    Microbead policy advocacy

    [1]

    Clean Water Action supported California’s Assembly Bill 888 campaign, while related federal legislation was enacted through the Microbead-Free Waters Act.

  • 2012

    Presidential re-election endorsement

    [1]

    Clean Water Action supported Barack Obama’s re-election campaign.

  • 2008

    Pennsylvania fracking wastewater lawsuit

    [1]

    The organization joined Earthjustice in challenging Pennsylvania’s approval of partially treated hydraulic-fracturing wastewater discharges into the Monongahela River; the court ruled for the plaintiffs.

  • 1986

    Superfund enforcement report

    [1]

    Clean Water Action and the National Campaign Against Toxic Hazards published a report criticizing the Environmental Protection Agency’s enforcement of the federal Superfund toxic-waste cleanup program.

  • 1972

    Organization founded

    [1]

    David Zwick established Clean Water Action as a grassroots and lobbying organization focused on advancing a water-protection agenda through canvassing, public education, and political advocacy.

Products and positioning

A grassroots environmental advocacy organization that connects public education, field organizing, litigation, coalition work, and policy advocacy around clean water and pollution prevention.

Marketing campaigns

  • 2015Microbead reduction advocacy

    California · United States

    The organization supported California Assembly Bill 888, which proposed banning plastic microbeads in rinse-off personal-care products, and supported the broader policy direction later reflected in federal legislation.

    Outcome. The Microbead-Free Waters Act was enacted at the federal level in 2015.

  • 2012Barack Obama re-election support

    United States

    Clean Water Action supported Barack Obama’s re-election as part of its political advocacy on environmental and public-policy issues.

  • 2008Monongahela River fracking wastewater campaign

    Pennsylvania · United States

    Clean Water Action worked with Earthjustice to challenge the discharge of partially treated hydraulic-fracturing wastewater into the Monongahela River. The campaign used litigation to contest the Pennsylvania Department of Environmental Protection’s compliance with water-protection requirements.

    Outcome. The court ruled in favor of the plaintiffs.

  • Minneapolis single-use plastic bag restrictions

    Minneapolis · United States

    Clean Water Action supported a Minneapolis ordinance restricting the use of single-use plastic bags as part of its wider plastics and pollution-prevention work.

Brand decisions

  • 2015

    Support for microbead restrictionsStrategy

    Background

    Plastic microbeads in rinse-off personal-care products were treated as a pollution and water-quality concern.

    Action taken

    Clean Water Action supported California Assembly Bill 888 and the related federal policy effort.

    Aftermath

    The federal Microbead-Free Waters Act was enacted in 2015.

  • 2008

    Challenge to fracking wastewater dischargesOther

    Background

    Clean Water Action and Earthjustice argued that Pennsylvania’s handling of partially treated hydraulic-fracturing wastewater did not comply with state and federal water-protection laws.

    Action taken

    The organizations filed suit against the Pennsylvania Department of Environmental Protection.

    Aftermath

    The court ruled in favor of the plaintiffs.

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