Clausthaler

Clausthaler is a non-alcoholic beer brand whose website is operated under the responsibility of Radeberger Gruppe KG in Frankfurt am Main, Germany, with Dr. August Oetker KG as general partner. The brand states it is the pioneer and epitome of non-alcoholic beer in Germany and that it is the only brand exclusively offering non-alcoholic varieties. Clausthaler is produced by stopping fermentation before significant alcohol (maximum 0.5% by volume) can form, and all Clausthaler products are stated to be vegan. The brand was introduced to the market by Binding-Brauerei in Frankfurt/Main in the 1970s and is now brewed at the Dortmunder Actien-Brauerei.

Clausthaler's history is presented by the brand as running from 1970 to the present. Throughout the 1970s, Clausthaler reshaped the beer industry with advancements in non-alcoholic brewing; in 1973 it introduced Controlled Fermentation, and by 1979 it strategically marketed its brew as "Prinzenbier", leveraging the appeal of a new light beer to gain acceptance from bar owners and retailers before disclosing its non-alcoholic nature. In the 1980s, Clausthaler became the market leader in Germany and expanded globally, brewing 30,000HL in 1980 and dominating the German market with a 55% share in 1981; by 1986 iconic marketing campaigns inspired by "James Bond" and the slogan "Everything a beer needs" elevated Clausthaler to cult status, and in 1989 its global reach expanded to over 50 countries. In 1991, non-alcoholic beer emerged as the biggest segment, with Clausthaler leading by brewing 1.5 million HL; by 1995 it diversified with Extra Herb winning 'Beer Of The Year'. In 2001 Clausthaler Radler Lemon debuted, fusing the award-winning Clausthaler Original with fresh lemonade. In 2015, Clausthaler Amber/Dry Hopped launched in the U.S. The brand was introduced to the market by Binding-Brauerei in Frankfurt/Main in the 1970s and is now brewed at the Dortmunder Actien-Brauerei.

Pioneer and epitome of non-alcoholic beer in Germany; the only brand exclusively offering non-alcoholic varieties.

• Clausthaler Original

  Described as award-winning and used in the Clausthaler Radler Lemon fusion.

• Clausthaler Extra Herb

  Won 'Beer Of The Year' in 1995.

• Clausthaler Radler Lemon

  Debuted in 2001, fusing the award-winning Clausthaler Original with fresh lemonade.

• Clausthaler Amber/Dry Hopped

  Launched in the U.S. in 2015.

• "Prinzenbier" marketing
• "James Bond" inspired campaigns

1. 1Region select | Clausthaler Non-Alcoholicclausthaler.de
2. 2History | Clausthaler Non-Alcoholicclausthaler.de
3. 3About us | Clausthaler Non-Alcoholicclausthaler.de
4. 4Products | Clausthaler Non-Alcoholicclausthaler.de