ClassPass

Corporate brand

A subscription marketplace that gives members access to fitness, wellness, and lifestyle experiences at participating businesses.

Last updated August 21, 2026

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Overview

ClassPass is an American subscription platform for discovering and booking fitness classes, wellness appointments, gyms, and other lifestyle experiences. Rather than operating most of the venues itself, the company connects consumers with a network of independent studios, health clubs, spas, salons, and other local businesses. Members generally use a recurring plan and credits to reserve participating services, giving them the ability to sample different providers instead of committing to a single gym or studio. The business developed from Classtivity, a company founded by Payal Kadakia and Sanjiv Sanghavi. Its early product, Passport, allowed users to try a class at a new studio. The founders subsequently shifted toward a subscription model, and ClassPass was developed in 2013. Classtivity was renamed ClassPass in January 2014, while Sanghavi left the company around the same time. This transition established the central proposition that became associated with the brand: one membership could provide access to multiple local fitness operators. ClassPass expanded through both geographic growth and acquisitions. It acquired FitMob in 2014 and later purchased or absorbed several international competitors and marketplace businesses, including Guavapass, Sweden's Fitness Collection, Chile's MuvPass, and Argentina's ClickyPass. The company also added digital programming, beginning with livestreamed fitness classes in 2018, and broadened its service mix beyond traditional studio workouts. In 2024, it introduced participating food-and-beverage businesses as another way for members to use credits. The company raised substantial venture financing during its independent period, including rounds led or supported by General Catalyst, Thrive Capital, Google Ventures, and Temasek. Its reported valuation reached approximately $1 billion in 2020. In 2021, Mindbody acquired ClassPass, bringing the consumer marketplace together with a major software and payments provider for fitness and wellness businesses. In June 2025, ClassPass became one of the brands organized under Playlist, a parent identity uniting ClassPass with Mindbody and Booker. ClassPass has positioned itself as a flexible, discovery-oriented alternative to single-venue memberships. For consumers, its appeal is variety, convenience, and the ability to book through a common interface. For participating businesses, the platform can provide customer acquisition and help fill available capacity. The model has also generated criticism from some health-club operators, who argue that intermediary platforms can put downward pressure on the revenue earned per visit and weaken the direct relationship between venues and customers. ClassPass has responded by emphasizing the incremental demand it says it brings to participating partners.

History

ClassPass originated as Classtivity, founded by Payal Kadakia and Sanjiv Sanghavi in 2010. The original concept focused on helping people discover fitness studios and improving the process of registering for classes. That initial studio-registration proposition attracted limited interest, so the company moved toward a consumer-facing discovery product. In 2012, it launched Passport, which allowed a user to try a class at a new studio. The company then developed a recurring subscription model. Mary Biggins joined to help build the new business, and the ClassPass product emerged in 2013. In January 2014, Classtivity adopted the ClassPass name. Sanghavi departed that month, while the company continued under Kadakia's leadership. ClassPass also acquired FitMob in 2014, extending its technology and marketplace capabilities. The platform grew through venture funding, city launches, and increasing participation from independent fitness providers. In 2017, Kadakia and Fritz Lanman exchanged operating roles: Lanman became chief executive and Kadakia became executive chairman. That year the company announced expansion into a group of additional U.S. and Canadian cities. In 2018, it added livestreamed classes, broadening the service beyond physical venues. International growth became a major part of the company's strategy. ClassPass acquired Guavapass in 2019, followed later that year by Swedish competitor Fitness Collection. In early 2020, it acquired MuvPass in Chile and ClickyPass in Argentina. These transactions helped consolidate regional fitness-booking services within the ClassPass marketplace. ClassPass raised successive financing rounds during this expansion. Reported transactions included a $2 million seed round in 2014, a $12 million Series A later that year, a $40 million Series B in 2015, an additional $30 million financing in 2015, a $70 million Series C in 2017, an $85 million financing in 2018, and $285 million in 2020. Public reference material reported a valuation of approximately $1 billion in 2020. These figures relate to specific financing events and should not be treated as current company value. The model attracted criticism because ClassPass sat between consumers and the studios that supplied classes. Some operators said the effective revenue per visit could be lower than the price of a direct booking, and that venues sometimes restricted ClassPass availability to avoid displacing more profitable direct memberships. The criticism reflected a broader debate about digital intermediaries and the balance between customer acquisition, unused capacity, and venue economics. In 2025, ClassPass publicized partner-related data in an Athletech News article in an effort to demonstrate incremental value to participating businesses. Mindbody acquired ClassPass in 2021. The transaction connected ClassPass's consumer marketplace with Mindbody's software and payments products for fitness and wellness operators. ClassPass continued to broaden its category coverage, adding food-and-beverage partners in 2024. In June 2025, Playlist was established as a parent brand for ClassPass, Mindbody, and Booker, marking a further step in organizing the businesses under a common identity.

2025
Playlist parent brand is created
[1]ClassPassen.wikipedia.org
Playlist was introduced to unite ClassPass, Mindbody, and Booker under one parent identity.
2024
Food-and-beverage redemption expands
[1]ClassPassen.wikipedia.org
ClassPass added participating cafes and other food-and-beverage partners where members could use credits.
2021
Acquisition by Mindbody
[1]ClassPassen.wikipedia.org
Mindbody acquired ClassPass and integrated the marketplace with its fitness-business software ecosystem.
2020
Latin American expansion
[1]ClassPassen.wikipedia.org
The company acquired MuvPass and ClickyPass and completed a reported $285 million financing round.
2019
International marketplace acquisitions
[1]ClassPassen.wikipedia.org
ClassPass acquired Guavapass and Fitness Collection as it expanded internationally.
2018
Livestreamed classes are introduced
[1]ClassPassen.wikipedia.org
ClassPass expanded its offering with live online fitness classes.
2017
Leadership roles change
[1]ClassPassen.wikipedia.org
Fritz Lanman became CEO and Payal Kadakia became executive chairman.
2014
Classtivity adopts the ClassPass name
[1]ClassPassen.wikipedia.org
The company was rebranded as ClassPass in January and acquired FitMob during the year.
2013
ClassPass is developed
[1]ClassPassen.wikipedia.org
The business moved toward a subscription platform for booking classes across multiple studios.
2012
Passport launches
[1]ClassPassen.wikipedia.org
The company introduced Passport, a product that let users try a class at a new fitness studio.
2010
Classtivity is founded
[1]ClassPassen.wikipedia.org
Payal Kadakia and Sanjiv Sanghavi founded the predecessor company that later developed into ClassPass.

Products and positioning

Flexible, discovery-led access to fitness, wellness, and lifestyle experiences through one subscription marketplace.

Subscription marketplace · 2013
ClassPass membership
The core ClassPass service is a recurring membership that lets users search and reserve participating fitness, wellness, and lifestyle experiences. Plans and availability vary by market, while the platform uses a credit-based system to manage access across venues and appointment types.
Booking currency
ClassPass credits
Credits are the mechanism members use to reserve activities through the platform. The number of credits required can vary according to factors such as venue, location, time, and demand, allowing the marketplace to cover different types of classes and appointments.
Digital fitness · 2018
Livestreamed fitness classes
Introduced in 2018, livestreamed classes extended ClassPass beyond in-person studio bookings. The offering gave members access to instructor-led digital sessions while retaining the discovery and reservation approach associated with the broader platform.
Lifestyle experiences · 2024
Food-and-beverage experiences
In 2024, ClassPass added participating food-and-beverage partners, including cafes, as another category in which members could redeem credits. This represented a widening of the brand from fitness and wellness toward broader local lifestyle consumption.

Controversies

2015
Criticism over effects on health-club economics
Some fitness-business owners and commentators criticized ClassPass as an intermediary that could reduce margins, divert customers from direct memberships, and create an unequal negotiating relationship between the platform and participating venues. The criticism was part of a wider debate about marketplace businesses such as digital travel, retail, and transportation intermediaries.
Source

2025
Creation of PlaylistStrategy
Background
ClassPass operated within the Mindbody-owned portfolio alongside Mindbody and Booker.
Action taken
Playlist was created as a parent brand uniting ClassPass, Mindbody, and Booker.
Aftermath
The reorganization gave the portfolio a shared parent identity while retaining ClassPass as a consumer-facing brand.
Source
2024
Expansion into food-and-beverage redemptionProduct launch
Background
ClassPass was broadening its marketplace beyond exercise and conventional wellness services.
Action taken
The company added participating cafes and other food-and-beverage partners where members could use credits.
Aftermath
The brand's use cases expanded toward broader lifestyle experiences.
Source
2021
Sale to MindbodyM&A
Background
ClassPass had developed a large consumer-facing booking marketplace, while Mindbody served fitness and wellness businesses with operating software.
Action taken
Mindbody acquired ClassPass.
Aftermath
The acquisition linked consumer demand generation with software and business services for participating operators.
Source
2018
Addition of livestreamed fitnessProduct launch
Background
The company sought to extend its booking proposition beyond physical studio attendance.
Action taken
ClassPass began offering live-streamed fitness classes.
Aftermath
The platform gained a digital component alongside its venue-based marketplace.
Source
2017
Leadership transition and geographic expansionStrategy
Background
ClassPass was expanding its marketplace beyond its established urban markets.
Action taken
Fritz Lanman became CEO, Payal Kadakia became executive chairman, and the company announced launches in additional North American cities.
Aftermath
The move combined a changed executive structure with continued expansion of the platform's venue network.
Source
2013
Shift from studio registration software to consumer subscription marketplaceStrategy
Background
The company's earlier attempt to sell a better registration system to fitness studios attracted limited interest.
Action taken
ClassPass developed a consumer-facing subscription that aggregated access to multiple studios and classes.
Aftermath
The shift established the marketplace model that defined the ClassPass brand and enabled later geographic expansion.
Source

Recent events

2025
ClassPass becomes part of Playlist[1]ClassPassen.wikipedia.org
Other
Playlist was created as a parent brand bringing ClassPass together with Mindbody and Booker.
2024
ClassPass adds food-and-beverage partners[1]ClassPassen.wikipedia.org
Product launch
Members gained the ability to use ClassPass credits at participating cafes and other food-and-beverage businesses.
2021
Mindbody acquires ClassPass[1]ClassPassen.wikipedia.org
M&A
Mindbody acquired ClassPass, combining the consumer booking marketplace with Mindbody's business software ecosystem.
2020
ClassPass acquires MuvPass and ClickyPass[1]ClassPassen.wikipedia.org
M&A
The company expanded its Latin American footprint through acquisitions of Chilean MuvPass and Argentine ClickyPass.
2019
ClassPass acquires Guavapass[1]ClassPassen.wikipedia.org
M&A
The acquisition expanded ClassPass's international marketplace presence.
2019
ClassPass acquires Fitness Collection[1]ClassPassen.wikipedia.org
M&A
ClassPass acquired the Swedish fitness marketplace Fitness Collection.
2018
ClassPass introduces livestreamed fitness classes[1]ClassPassen.wikipedia.org
Product launch
The platform began offering live online fitness sessions in addition to in-person bookings.
2017
ClassPass changes leadership roles[1]ClassPassen.wikipedia.org
Leadership change
Payal Kadakia became executive chairman while Fritz Lanman became chief executive officer.
2017
ClassPass expands to additional North American cities[1]ClassPassen.wikipedia.org
Other
The company announced expansion into cities including New Orleans, Pittsburgh, San Antonio, Cincinnati, Calgary, Honolulu, Indianapolis, Milwaukee, Riverside, and Salt Lake City.
2013
ClassPass launches a subscription-oriented fitness platform[1]ClassPassen.wikipedia.org
Product launch
The ClassPass product was developed as the company moved from an earlier trial-class concept toward a recurring subscription model.

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