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Classic Miniatures

British cups and medals supplier founded in 1977, now trading as Award-it and part of the European Distinctio group.

Last updated September 28, 2026

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Overview

Classic Miniatures is a United Kingdom-based manufacturer and supplier of cups, trophies, awards and medals, founded in 1977. The business began as a small, well-established cups and medals supplier in the United Kingdom and built a reputation for reliable, punctual service to a wide range of clients. Its customer base has included national governing bodies such as British Rowing and the Rugby Football Union, as well as the Armed Forces (RAF, Army and Navy) and various government departments. In 2016 the company became part of a larger European group, Distinctio, and now trades under the Award-it name. Award-it describes itself as a cups and medals supplier in the UK and Europe, with manufacturing workshops in London and Nantes, France. The company states that it partners with more than 50 national sport governing bodies, over 300 government and corporate accounts, more than 400 golf clubs, around 200 sports leagues, all the Armed Forces, and thousands of other clubs. Award-it manufactures original awards and medals and offers a personal service from design to delivery. Its product range includes silversmith trophies, golf trophies and cups, sports medals, corporate awards, and low-carbon trophies and medals. The company has supplied world and European events as well as prestigious national and international championships in athletics, gymnastics, rowing, swimming, sailing, Formula 1 motor racing, the Commonwealth Games, the Tour de France, the Tour of Britain cycling and the Women's Tour cycling, plus many running events. Sustainability is a stated focus: Award-it produces a range of locally made low-carbon awards crafted in-house at its London workshop, not far from Heathrow Airport, and selects materials to reduce clients' carbon footprints. The company continues to operate as an active supplier of bespoke awards and medals.

History

Classic Miniatures started in 1977 as a small and well-established cups and medals supplier based in the United Kingdom. From its early years the business focused on manufacturing and supplying awards, trophies and medals, developing a reputation for reliable and punctual service. Its client list grew to include national governing bodies such as British Rowing and the Rugby Football Union, as well as the Armed Forces (RAF, Army and Navy) and various government departments. Over the following decades the company expanded its manufacturing and supply capabilities. It became established in the United Kingdom and Europe as a cups and medals supplier, with manufacturing workshops in London and Nantes, France. The business also developed extensive experience in manufacturing, importing and exporting. Its partner network grew to include more than 50 national sport governing bodies, over 300 government and corporate accounts, more than 400 golf clubs, around 200 sports leagues, all the Armed Forces, and thousands of other clubs. In 2016, Classic Miniatures became part of a larger European group, Distinctio, and adopted the Award-it trading name. Under Award-it, the company continued to emphasise craftsmanship, with a team of skilled designers producing products from premium materials. It also expanded its event supply portfolio to include world and European events and prestigious national and international championships in athletics, gymnastics, rowing, swimming, sailing, Formula 1 motor racing, the Commonwealth Games, the Tour de France, the Tour of Britain cycling and the Women's Tour cycling, plus many running events. More recently, Award-it has focused on innovation and sustainability, producing a range of locally made low-carbon awards crafted in-house at its London workshop near Heathrow Airport. The company states that it selects materials to reduce the carbon footprint of its clients and continues to offer a personal, tailored service from design to delivery.

  • 2016

    Classic Miniatures becomes part of the European group Distinctio and adopts the Award-it trading name.

  • 1977

    Classic Miniatures founded as a small cups and medals supplier in the United Kingdom.

Products and positioning

Bespoke, high-quality British manufacturer of cups, trophies, awards and medals, combining traditional craftsmanship with sustainability-focused innovation.

  • Silversmith Trophies

    Special trophies crafted by silversmiths, generally reserved for the most important events.

  • Golf Trophies & Cups

    Trophies and cups for golf courses, pro shops and events.

  • Sports Medals

    Thousands of medals produced annually with extensive technical expertise and a wide variety of options.

  • Corporate Awards

    Awards recognising achievement in business, including engraved optical blocks, frames and desk tributes.

  • Low-carbon Trophies & Medals

    Locally produced low-carbon awards crafted in-house at the London workshop.

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