Classen-Gruppe
German flooring group specializing in laminate, hybrid and PVC-free CERAMIN wall and floor coverings, and a leading white-label supplier to global DIY chains.
Last updated September 26, 2026
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Overview
Classen-Gruppe (W. Classen GmbH & Co. KG) is a German industrial group in the wall and floor coverings, building materials and door industries, headquartered in Kaisersesch, Rhineland-Palatinate. The company was founded in 1962 by Hans Jürgen Hannig as a building materials trading business under the name 'Baues & Co. GmbH', initially focused on timber trading. Over the decades Hannig acquired similar businesses and consolidated them in 1994 into the Classen Group. In parallel, the company began its own laminate flooring production in Kaisersesch, opened a door and door frame production site in Zwanowice in 2005, and in 2006 opened what was then the world's largest integrated laminate plant in Baruth. Since then it has produced white-label products for the world's largest DIY store chains. The group's largest product area remains laminate flooring. Its best-known products include Uberwood, a hybrid floor between vinyl and laminate with use class 33 and abrasion class 5, designed to imitate natural wood floors. The Visiogrande product line is the group's water-resistant laminate tile, using digital printing for various structures and surface designs and a patented quick-click system. CERAMIN is a PVC-free design floor for which the manufacturer developed a material free of plasticizers and PVC, claimed to be 100% recyclable. The range was extended with the tile alternative CERAMIN Tiles and the click or glue-down flooring Nuva. Classen-Gruppe operates under the umbrella of W. Classen GmbH & Co. KG and includes subsidiaries such as Akzenta Vertriebs GmbH, Classen Holz Kontor GmbH, Classen Industries GmbH, Classen Vertriebs GmbH, Dispoline GmbH and Wiparquet Innenausbausysteme GmbH. The group has locations in Kaisersesch, Baruth and Rybnik. It markets its products under the CLASSEN brand through its own online shop and through retail partners, with a focus on 'Healthy Flooring Made in Germany for Every Room'. The company emphasizes innovation, design and environmental management, and its CERAMIN products have been certified with the Blue Angel eco-label.
History
The Classen Group was founded in 1962 by Hans Jürgen Hannig as a building materials trading company under the name 'Baues & Co. GmbH'. Its initial focus was timber trading, which later expanded into additional business fields. Over the years, Hannig acquired companies in similar industries and in 1994 merged them into the Classen Group. In parallel, the company started its own laminate flooring production in Kaisersesch. In 2005, it opened a production site for doors and door frames in Zwanowice. Flooring production expanded further, and in 2006 the company opened what was then the world's largest integrated laminate plant in Baruth. Since then, the company has produced white-label products for the world's largest DIY store chains. The Classen Group developed technologies in cooperation with various partners. Among its biggest innovations is the Megaloc quick-installation system, patented in 2006, which enables easy connection and locking of two laminate planks. In 2012, the company was one of the first flooring manufacturers to introduce industrial digital printing and started production of Ceramin, a polymer-based and PVC-free flooring that represented a new business segment for the company. In 2018, the Classen Group brought CERAMIN plastic floor coverings to market, certified by the Blue Angel eco-label. The group's largest product area remains the laminate flooring business. Among its most successful products is Uberwood, a hybrid floor between vinyl and laminate with use class 33 and abrasion class 5, offering high resistance and water resistance, designed to imitate the look of natural wood floors. The Visiogrande product line is the group's water-resistant laminate tile, using digital printing to achieve various structure and surface designs and equipped with a patented quick-click system. CERAMIN is a PVC-free design floor for which the manufacturer developed a material that uses no plasticizers or PVC and is claimed to be 100% recyclable. The range was extended with the tile alternative CERAMIN Tiles and the click or glue-down flooring Nuva. The group is headquartered in Kaisersesch and has locations in Baruth and Rybnik. Its corporate structure includes subsidiaries such as Akzenta Vertriebs GmbH, Classen Holz Kontor GmbH, Classen Industries GmbH, Classen Vertriebs GmbH, Dispoline GmbH and Wiparquet Innenausbausysteme GmbH. The company markets its products under the CLASSEN brand, emphasizing innovation, design and environmental management, with the tagline 'Healthy Flooring Made in Germany for Every Room'.
- 2018
Brought CERAMIN plastic floor coverings to market, certified by the Blue Angel eco-label.
- 2012
Among the first flooring manufacturers to introduce industrial digital printing; started production of Ceramin, a PVC-free flooring.
- 2006
Opened the then world's largest integrated laminate plant in Baruth; patented the Megaloc quick-installation system.
- 2005
Opened a production site for doors and door frames in Zwanowice.
- 1994
Consolidation of acquired companies into the Classen Group; start of own laminate flooring production in Kaisersesch.
- 1962
Founded by Hans Jürgen Hannig as 'Baues & Co. GmbH', a building materials trading company focused on timber.
Products and positioning
Innovative, sustainable flooring 'Made in Germany' for modern living spaces, serving both consumers and white-label retail partners.
Uberwood
Hybrid floor between vinyl and laminate with use class 33 and abrasion class 5, imitating natural wood.
Visiogrande
Water-resistant laminate tile with digital printing and patented quick-click system.
CERAMIN
PVC-free design floor, 100% recyclable, with CERAMIN Tiles and Nuva extensions.
Megaloc
Patented quick-installation system for easy connection and locking of laminate planks.
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