ClaN Entertainment
A Nippon Television Group entertainment company specializing in VTubers and influencers, operating the YouTube MCN "C+" and providing VTuber marketing and content creative services.
Last updated September 26, 2026
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Overview
ClaN Entertainment (株式会社ClaN Entertainment) is a Japanese entertainment company established on April 1, 2022, with its headquarters in Chiyoda-ku, Tokyo. It operates as part of the Nippon Television Group and focuses on VTubers, influencers, and creator-driven entertainment. The company's slogan is "Entertainment that changes lives" (人生を変える、エンターテイメントを). ClaN Entertainment runs three main business segments: the Creator Network Business, the Content Creative Business, and the VTuber Marketing Business. The Creator Network Business operates the YouTube MCN "C+", originally launched by Nippon Television, which supports over 80 channels with a combined subscriber base exceeding 6.5 million. It provides information and advice on YouTube operations, introduces corporate PR projects, and offers monetization opportunities, while also discovering and nurturing next-generation star creators. The Content Creative Business leverages Nippon Television Group's planning and production capabilities along with extensive virtual content experience to produce terrestrial TV programs, streaming shows, and real-world events utilizing the metaverse. The VTuber Marketing Business maintains strong relationships with both major agencies and individual VTubers, planning and executing promotional measures for partner companies' products and services through video tie-ups and creative content production featuring VTubers. As of its company profile, ClaN Entertainment has capital of approximately 2 billion yen (including capital surplus) and 72 employees (including officers and contractors). The representative director and president is Masahito Ota. The company is a member of the Creator Economy Association. It has secured comprehensive usage licenses from companies such as Nintendo, Capcom, and Sega. ClaN Entertainment has handled numerous projects, including the YouTube Works Awards Japan 2026 Gold win in the "Best Brand Fandom" category for "SLEEP FIGHTER II", pop-up shops for individual VTubers and groups, and collaborations with TV anime series.
History
ClaN Entertainment was established on April 1, 2022, as a company focused on VTubers and influencers, under the umbrella of Nippon Television Group. The company was founded with the slogan "Entertainment that changes lives" and aimed to create a world where as many people as possible can demonstrate their talents. From its inception, ClaN Entertainment operated the YouTube MCN "C+", which originated from Nippon Television. This network supports over 80 channels with a combined subscriber base exceeding 6.5 million, including VTubers, singers, and illustrators. The MCN provides information and advice on YouTube operations, introduces corporate PR projects, and offers monetization opportunities, while also discovering and nurturing next-generation star creators. The company expanded its operations into three main business segments: Creator Network Business, Content Creative Business, and VTuber Marketing Business. The Content Creative Business leverages Nippon Television Group's planning and production capabilities and virtual content experience to produce terrestrial TV programs, streaming shows, and real-world events using the metaverse. The VTuber Marketing Business maintains strong relationships with both major agencies and individual VTubers, planning and executing promotional measures for partner companies. ClaN Entertainment has secured comprehensive usage licenses from major game companies such as Nintendo, Capcom, and Sega. It has handled numerous projects, including pop-up shops for VTubers and groups like Nekomoto Pato, Re:AcT, Varium, NoriPro, and Specialite, often in collaboration with SHIBUYA TSUTAYA. The company also produced content for TV anime series such as "Frieren: Beyond Journey's End", "Hell Teacher Nube", and "Ranma 1/2" under the "TOKYO MADNESS CLUB" and "JEWELYC! COLLECTION" series. In 2026, ClaN Entertainment won the Gold award in the "Best Brand Fandom" category at the YouTube Works Awards Japan 2026 for "SLEEP FIGHTER II". The company continues to operate as a subsidiary of Nippon Television Group, with capital of approximately 2 billion yen and 72 employees as of its latest company profile.
ClaN Entertainment was established.
"Specialite" × SHIBUYA TSUTAYA POP UP SHOP held.
"NoriPro" × SHIBUYA TSUTAYA POP UP SHOP held.
VTuber agency "Varium" × SHIBUYA TSUTAYA POP UP SHOP held.
VTuber agency "Re:AcT" × SHIBUYA TSUTAYA POP UP SHOP held.
Online briefing session "Creator Activity Improvement Committee" held.
VTuber "Nekomoto Pato" × SHIBUYA TSUTAYA POP UP SHOP held.
Luminaria Production "RumiPuro" POP UP SHOP held.
Mizkan × Hololive "Holopon Meshi Tero Bu 2025" conducted.
TV Anime "Ranma 1/2" "TOKYO MADNESS CLUB" series and TV Anime "Frieren: Beyond Journey's End" "JEWELYC! COLLECTION" series released.
Products and positioning
A creator-focused entertainment company under Nippon Television Group, specializing in VTuber and influencer marketing and content.
YouTube MCN "C+"
A YouTube multi-channel network originating from Nippon Television, supporting over 80 channels with a combined subscriber base exceeding 6.5 million.
VTuber Marketing Services
Planning and execution of promotional measures for partner companies using VTubers, including video tie-ups and creative content production.
Content Creative Services
Production of terrestrial TV programs, streaming shows, and real-world events utilizing the metaverse, leveraging Nippon Television Group's capabilities.
Sources3 sources
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