CK Deluxe
CK Deluxe, also known as Car Kulture Deluxe, is a United States magazine focused on custom-car culture, hot rods, pin-up lifestyle, and related artwork.
Last updated August 31, 2026
Overview
CK Deluxe, originally launched as Hot Rod DeLuxe, is a specialist magazine serving the custom-car and Kustom Kulture communities. The publication was established in 1999 by Petersen Publishing, Inc. and is based in Vero Beach, Florida. Its editorial focus encompasses customized and traditional hot rods, custom automobiles, pin-up culture, automotive artwork, and the broader lifestyle associated with enthusiast-built vehicles. The magazine occupies a niche within automotive publishing rather than functioning as a mainstream vehicle or consumer brand. Its subject matter is centered on visual presentation, enthusiast identity, and the cultural traditions surrounding modified cars. Coverage of Kustom Kulture connects vehicle construction and styling with period-inspired design, illustration, music, fashion, and pin-up aesthetics. This combination gives the title a broader lifestyle orientation than a conventional technical automotive magazine. The publication later became known as Car Kulture Deluxe, a name reflected in the CK Deluxe abbreviation. It has been described as having a substantial cult following in the United States and as a reference point for modern car-culture enthusiasts. It is also associated with the same specialist publishing environment as Ol' Skool Rodz, another title serving traditional hot-rod and custom-car audiences. In 2006, CK Deluxe's publication frequency was set at bimonthly. Available reference material identifies Brandon Elrod as the publisher and Car Kulture Deluxe Media LLC Publications as the publishing organization. No reliable information in the supplied material establishes a current publication status, circulation figure, financial performance, ownership changes, or an official website address, so those details remain unconfirmed.
History
CK Deluxe began publication in 1999 under the name Hot Rod DeLuxe. The title was established by Petersen Publishing, Inc. as a specialist magazine for readers interested in customized automobiles, traditional hot rods, pin-up imagery, and the visual and lifestyle elements of Kustom Kulture. The publication subsequently became associated with the name Car Kulture Deluxe, from which the CK Deluxe abbreviation is derived. Its editorial scope combines automotive features with cultural material, including custom vehicles, hot rods, pin-ups, and artwork. This approach places the magazine within a specialist enthusiast publishing tradition that treats modified cars as expressions of design and identity as well as mechanical objects. CK Deluxe is based in Vero Beach, Florida. Reference material identifies Brandon Elrod as its publisher and Car Kulture Deluxe Media LLC Publications as the publishing entity. The magazine has been described as having a strong cult following in the United States and as a useful reference for modern car-culture enthusiasts. It is also discussed alongside Ol' Skool Rodz, another publication associated with the same custom-car and hot-rod readership. In 2006, the magazine's frequency was set at bimonthly. The supplied references do not provide a complete account of later ownership, editorial leadership, print circulation, digital activity, or whether publication continues today. Accordingly, CK Deluxe's present operating status is recorded as unknown rather than assumed to be active or defunct.
- 2006Publication frequency set to bimonthly
CK Deluxe's publication schedule was set at once every two months.
- 1999Launch as Hot Rod DeLuxe
Petersen Publishing, Inc. established the specialist magazine under the original title Hot Rod DeLuxe.
Products and positioning
A niche enthusiast publication for Kustom Kulture, traditional hot rods, custom cars, pin-up culture, and automotive art.
Car Kulture DeluxeSpecial-interest magazine1999
The publication associated with the CK Deluxe name. It covers Kustom Kulture lifestyles, pin-up imagery, hot rods, custom cars, and artwork, presenting automotive enthusiasm through both vehicle features and broader cultural and visual themes.
Flagship businesses
- Car Kulture Deluxe magazine
Leadership
| Name | Title | Tenure |
|---|---|---|
| Brandon Elrod | Publisher | — |
Sources
Cite this profile: Cite the canonical profile. /brand-wiki/ck-deluxe · Editorial policy · How profiles are compiled