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CityCar

CityCar is Israel's largest and most advanced car-sharing company, offering app-based self-service vehicle rentals across the country.

Last updated September 28, 2026

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Overview

CityCar (Hebrew: סיטי קאר) is an Israeli private car-sharing company founded in 2013 by Meir Rotem and Arieh Blumenthal. It operates a fleet of over 1,000 vehicles distributed across dedicated stations in more than 60 localities in Israel, from the north to the south, including city centers and neighborhoods. The company positions itself as the largest, most advanced, and cheapest car-sharing service in Israel, with a user-friendly app that allows members to locate, book, and unlock vehicles without visiting a branch. CityCar's service model is based on self-service, round-trip rentals: users pick up a car from a station and must return it to the same station. Payment is calculated by rental duration and distance traveled, and the price includes fuel and insurance. Subscription plans are also available. The company initially focused on the Haredi (ultra-Orthodox) sector, a strategy that shaped its unique features, such as a dedicated payment system via phone call and a "Shomer Shabbat" (Sabbath-observant) model under which vehicles are inactive and users are exempt from payment during Shabbat and holidays. Ownership changed in 2016 when co-founder Meir Rotem left the company; since then, Shmuel Rosenberg has been the owner and CEO. CityCar has won tenders in Mitzpe Ramon, Jerusalem (Sderot), and other cities. By the end of 2016, the company reported an average of 700 trips per day (19,000 per month). In 2022, it operated a fleet of approximately 900 vehicles at dedicated stations across cities. The company continues to expand its network and promote car-sharing as a flexible, cost-effective urban mobility solution.

History

CityCar was founded in 2013 by Meir Rotem and Arieh Blumenthal as an Israeli private car-sharing company. In its early years, the company focused primarily on the Haredi (ultra-Orthodox) sector, tailoring its service to the community's needs. This included a unique "Shomer Shabbat" model, under which vehicles are inactive and users are exempt from payment during Shabbat and holidays, as well as a dedicated payment system via phone call for those who prefer not to use the app or website. In 2016, co-founder Meir Rotem left the company, and Shmuel Rosenberg became the owner and CEO. That same year, the company reported an average of 700 trips per day (19,000 per month), indicating strong adoption. CityCar also won tenders in Mitzpe Ramon, Jerusalem (Sderot), and other cities, expanding its presence to more than 60 localities across Israel. By 2022, CityCar operated a fleet of approximately 900 vehicles at dedicated stations in cities throughout the country. The company has continued to grow, and its official website now states it has over 1,000 vehicles, positioning itself as the largest, most advanced, and cheapest car-sharing service in Israel. The service model remains round-trip: users must return the vehicle to the station from which it was taken. Payment is based on rental duration and distance, with fuel and insurance included, and subscription options are available. CityCar's app allows users to register, locate nearby cars, and unlock them without visiting a branch, emphasizing flexibility, speed, and accessibility.

  • 2022

    CityCar operates a fleet of approximately 900 vehicles at dedicated stations across cities.

  • 2016

    Meir Rotem leaves; Shmuel Rosenberg becomes owner and CEO. Company reports average of 700 trips per day (19,000 per month).

  • 2013

    CityCar founded by Meir Rotem and Arieh Blumenthal.

Products and positioning

Largest, most advanced, and cheapest car-sharing service in Israel, with a focus on flexibility, accessibility, and service to the Haredi sector.

  • Car-sharing service

    Self-service round-trip vehicle rental with app-based booking and unlocking.

  • Subscription plans

    Monthly subscription options for frequent users.

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