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Retailer / private label

Unclaimed

Florida-based home furnishings retailer founded in 1971 as Waterbed City, rebranded CITY Furniture in 1994 and CITY HOME in 2026.

Last updated September 15, 2026

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Overview

CITY HOME is a Florida home furnishings retailer. It began in 1971 when recent college graduate Kevin Koenig opened Waterbed City in Fort Lauderdale with $1,500 in savings, later joined by his brother Keith. The brand was reinvented as CITY Furniture in 1994 and expanded into furniture and decor. Keith's son Andrew Koenig became CEO, and the company most recently transformed into CITY HOME, expanding beyond furniture to offer furniture, mattresses, closets, connected home, bathroom vanities, electronics, appliances, fitness and wellness, and decor. It operates showrooms in Florida and offers services including interior design, moving services, apartment packages, commercial sales, closets, connected home, and a 3D room planner.

History

In 1971, recent college graduate Kevin Koenig opened Waterbed City in Fort Lauderdale with $1,500 in savings. He was soon joined by his brother Keith, and the two grew the business quickly, selling waterbeds for $29.95. As the industry changed, the brothers reinvented the brand as CITY Furniture in 1994 and expanded into furniture and decor. Keith's son Andrew Koenig later became CEO, leading the company alongside his father. The company most recently transformed into CITY HOME, expanding beyond furniture to offer everything for every room. In June 2026, CITY Furniture officially became CITY HOME, described as Florida's first stop for all things home, and in July 2025 CITY HOME opened its 25th Florida showroom in the Sarasota market.

Products and positioning

A better shopping experience where style, selection, and unbeatable value all come together, grounded by a culture of giving back.

  • Furniture

  • Mattresses

  • Closets

  • Connected Home

  • Bathroom Vanities

  • Electronics

  • Appliances

  • Fitness & Wellness

  • Decor

Recent events

  • Reported

    Good Greek launches Welcome Home Gift and Neighborhood Lifestyle Guide[5]

    Good Greek Moving & Storage announced that it now offers moving clients a Welcome Home Gift package and Neighborhood Lifestyle Guide with products, gift cards, savings, and local information.

  • CITY Furniture partners with OnePULSE Foundation for OUTLOVE HATE campaign[6]

    CITY Furniture announced a partnership with OnePULSE Foundation for the Five-Year Pulse Remembrance Week, matching donations to the foundation’s OUTLOVE HATE campaign up to $25,000.

  • CITY Furniture implements Syte visual search[7]

    CITY Furniture implemented Syte’s visual discovery suite on its online property, adding visual search to its existing online experience. Syte worked with the CITY Furniture team on the implementation.

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