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City Centre Me'aisem

A community shopping mall in Dubai, United Arab Emirates, operated by Majid Al Futtaim Properties.

Last updated August 25, 2026

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Overview

City Centre Me'aisem is a community-oriented shopping mall in Dubai, United Arab Emirates. It is located in the Me'aisem area of Dubai Production City, historically also known as the International Media Production Zone, close to the intersection of Al Khail Road and Sheikh Mohammed Bin Zayed Road. The mall takes its name from the surrounding Me'aisem district and was developed to provide everyday retail, dining, services, and family-entertainment facilities for nearby residential and business communities. The mall opened on 1 September 2015. It was developed by Majid Al Futtaim Properties and is part of the City Centre portfolio, which includes several shopping destinations in the United Arab Emirates and other markets. Within Dubai, City Centre Me'aisem is positioned as a neighborhood-scale destination rather than as a large regional supermall such as Mall of the Emirates. Its role is centered on convenience, routine shopping, accessible dining, and local community use. The development was delivered in phases. The first phase covered approximately 325,000 square feet of total built area, with retail and leasing space allocated to a range of consumer categories. The published development material identified a possible second-phase expansion, although the available reference material does not establish that the expansion was completed. The mall was built with an investment reported by the reference source as AED 275 million; this figure relates to the development investment and should not be interpreted as revenue, valuation, or a current financial result. Its tenant and service mix includes fashion, home supplies and electronics, health and beauty, fitness, perfumes, bookstores, toys and gifts, automated teller machines, cafés, restaurants, sweets and nuts retailers, and family-oriented entertainment. The presence of international brands across food and beverage and other categories supports its positioning as a practical mixed-use retail destination for households in the surrounding Dubai communities. City Centre Me'aisem is one of Majid Al Futtaim Properties' Dubai malls and was described in the reference material as the company's fourth mall operating in Dubai and sixth mall operating in the United Arab Emirates at the time of its opening. No separate public corporate identity, listed securities, or independently reported financial statements are identified for the mall itself. Current executive leadership, a dedicated official website, and later expansion or redevelopment milestones are not established by the supplied sources.

History

City Centre Me'aisem was developed as part of Majid Al Futtaim Properties' expansion of its City Centre mall network in the United Arab Emirates. The project addressed the need for a local shopping and services destination in the growing Me'aisem area of Dubai Production City. Its location near Al Khail Road and Sheikh Mohammed Bin Zayed Road gave the mall access to surrounding residential districts and major road corridors while maintaining a neighborhood-oriented format. Construction and development were undertaken by Majid Al Futtaim Group. The first phase was reported to cover about 325,000 square feet of built area, with approximately 23,850 square feet identified in the reference material as gross leasable area. The same material reported an AED 275 million development investment. Because the supplied source does not provide audited financial statements or a later financial update, the investment figure is treated only as a historical project-development figure. City Centre Me'aisem opened to the public on 1 September 2015. At opening, it was described as Majid Al Futtaim Properties' fourth mall in Dubai and sixth mall in the United Arab Emirates. The mall's format emphasized convenience and community use rather than destination-scale tourism or luxury retail. Its tenant categories included fashion, home supplies and electronics, health and beauty, fitness, perfumes, bookstores, toys, gifts, dining, cafés, sweets and nuts, and family entertainment. The development was planned in phases, with a possible second phase discussed for completion by 2020. The available reference material does not confirm whether that expansion took place, its final scope, or any subsequent refurbishment. Likewise, the supplied sources do not provide a complete tenant directory, later operating statistics, current management information, or a dedicated official web address. The mall remains identified as a City Centre destination operated within the Majid Al Futtaim Properties portfolio.

  • 2020

    Planned expansion horizon

    [1]

    Reference material identified a possible second-phase expansion around 2020, but the supplied sources do not confirm completion or its final scope.

  • 2015

    City Centre Me'aisem opens

    [1]

    The mall opened on 1 September 2015 in the Me'aisem area of Dubai Production City, near Al Khail Road and Sheikh Mohammed Bin Zayed Road.

  • 2015

    First development phase begins operations

    [1]

    The opening phase was reported as covering approximately 325,000 square feet of built area and included retail, dining, services, and family-entertainment facilities.

Products and positioning

A convenient, family-friendly community mall serving residents, workers, and visitors in and around Dubai Production City and the Me'aisem area.

  • Apparel and accessories · 2015

    Fashion retail

    The mall includes fashion-oriented retail intended for routine apparel and accessory shopping. This category contributes to the center's community-mall role by serving everyday household and personal purchasing needs rather than focusing exclusively on luxury or destination shopping.

  • Home and consumer electronics · 2015

    Home supplies and electronics

    Home supplies and electronics are part of the mall's practical retail mix. These stores support household purchases and complement the center's broader convenience proposition for residents in nearby communities.

  • Personal care and wellness · 2015

    Health, beauty, fitness, and perfumes

    The health, beauty, fitness, and perfume categories provide personal-care and wellness-oriented shopping within the mall. Their inclusion broadens the destination beyond basic retail and supports recurring local visits.

  • Books, toys, and specialty retail · 2015

    Books, toys, and gifts

    Bookstores and retailers selling toys and gifts address family, educational, leisure, and occasion-based purchases. This category is consistent with the mall's family-oriented positioning.

  • Food and beverage · 2015

    Dining and cafés

    Cafés, restaurants, sweets outlets, and nuts shops form the food-and-beverage component of City Centre Me'aisem. The reference material describes these outlets as including international brands and serving both shoppers and local visitors.

  • Entertainment · 2015

    Family and children's entertainment

    The mall includes a family and children's entertainment area, adding an activity-based component to its retail and dining offer. Specific operator names and formats are not identified in the supplied sources.

Brand decisions

  • 2015

    Development of a community-mall formatStrategy

    Background

    Majid Al Futtaim developed the mall to serve the expanding Me'aisem and Dubai Production City area with a convenient local retail and services destination.

    Action taken

    The company opened a phased shopping center combining everyday retail, food and beverage, services, and family entertainment.

    Aftermath

    City Centre Me'aisem became part of the City Centre network in Dubai and the wider United Arab Emirates. The supplied sources do not provide later performance metrics or confirm the proposed second phase.

    Historical development investment. AED 275 million (Development and opening period reported for the 2015 project)

Sources1 sources

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