Citrini Research

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Citrini Research is a digital-native investment research publication that distributes its work through Substack, a platform that has enabled independent writers and analysts to build subscription-based media businesses. The brand's history is closely tied to the rise of independent financial research on newsletter platforms, where analysts can reach large audiences directly without the infrastructure of a traditional bank or asset manager. While the exact founding date is not provided in the available evidence, the publication has grown to over 261,000 subscribers, according to its official homepage. This subscriber count places it among the larger financial research publications on Substack and indicates significant reach within the retail and professional investment community. The brand's editorial identity centers on two complementary areas: thematic equity investing and global macro trading. Thematic equity investing involves identifying broad, long-term trends—such as technological shifts, demographic changes, or policy-driven transformations—and then finding the companies best positioned to benefit. Global macro trading, by contrast, focuses on top-down economic and geopolitical analysis across asset classes, including interest rates, currencies, commodities, and equity indices. Citrini Research explicitly combines these approaches with what it calls "cross-asset, lateral thinking," suggesting a methodology that draws connections across markets to uncover non-obvious opportunities. The publication's promise to readers—"you'll never have to ask 'what's the trade?'"—reflects a focus on actionable ideas rather than abstract commentary. This positioning has resonated with readers, as evidenced by testimonials from other financial writers and analysts featured on the homepage. Doug O'Laughlin of Fabricated Knowledge praised the publication's market pulse; The Doji Gazette called it "possibly the best equity researcher on the platform" and noted its "incredible string of home runs" and "entertaining twitter account"; and PharmD_KS of PharmD Capital highlighted its ability to find "asymmetric opportunities" by "digging through every dark corner of financial markets." As of the available evidence, Citrini Research operates as an independent brand without disclosed corporate parentage, headquarters, or executive leadership. Its presence on Wikidata (Q138465367) suggests it has been catalogued in structured knowledge bases, but the brand remains primarily defined by its Substack publication and its reputation among market participants. The publication continues to offer a mix of free preview content and paid subscriptions, serving an audience of investors seeking thematic and macro trading insights.

Independent, subscription-based investment research brand offering thematic equity and global macro insights with a cross-asset, lateral-thinking approach.

• Citrini Research Substack newsletter

  A subscription-based publication on Substack providing thematic equity and global macro trading research, with free preview content and paid tiers.

1. 1Citrini Research | Substackcitriniresearch.com
2. 2Citrini Research - Wikidatawikidata.org