CITÁVEL

CITÁVEL is a Brazilian agency that specializes in brand reputation within generative artificial intelligence systems. According to its own materials, it describes itself as the first Brazilian operation dedicated to building brand reputation inside generative AI platforms including ChatGPT, Gemini, Perplexity, Claude, Copilot, Meta AI, Grok and DeepSeek. The company is part of Desigual IA Labs, a communications agency with 23 years of market experience, and is based in Birigui, in the interior of São Paulo state. Its founder is Endrigo Almada. The core premise of CITÁVEL is that AI systems already form and express opinions about brands, and that these AI-generated answers increasingly serve as the first impression a customer has of a company. The agency argues that, unlike Google search, AI answers do not offer advertising placements to buy; instead, they reflect reputation that has been built — or the absence of it. CITÁVEL therefore positions itself as a reputation-building partner for the AI era, working to ensure that when someone asks an AI about a market, product or service, the recommendation favors the client's brand and describes it accurately and confidently. CITÁVEL's service model is organized around a proprietary framework called PULSO™, a five-phase method for constructing brand reputation in AI. The first phase, Percepção (Perception), is a diagnostic audit of current reputation across five AI systems using 20 to 50 real questions, producing a PULSO Radiography and a PULSO Score on a scale of 0 to 100. The second phase, Unificação (Unification), focuses on extracting what makes the company unique. The agency also references a complete PULSO run conducted on its own founder's name as proof of method before selling the service. The agency cites market data to support its positioning, including an Adobe 2025 figure that 77% of AI users already use AI to search for companies, products and services; a 2025 market survey indicating 36% have discovered a new brand through ChatGPT; an AI citation analysis stating that about 80% of brands recommended by AI are not at the top of Google; an Ahrefs figure of 23× more conversion in AI search; and a Gartner forecast of a 25% decline in traditional search by 2026. CITÁVEL operates primarily in the Brazilian market and communicates in Portuguese through its website citavel.ai.

CITÁVEL is a Brazilian agency focused on brand reputation within generative artificial intelligence. It operates as part of Desigual IA Labs, a communications agency described as having 23 years of market experience, headquartered in Birigui, in the interior of São Paulo state. The founder of CITÁVEL is Endrigo Almada. The agency emerged in response to the growing use of generative AI systems as search and recommendation tools. According to CITÁVEL's own materials, 77% of AI users already use AI to search for companies, products and services (Adobe, 2025), and 36% have discovered a new brand through ChatGPT (2025 market survey). CITÁVEL positions itself as the first Brazilian operation dedicated to building brand reputation inside generative AI platforms such as ChatGPT, Gemini, Perplexity, Claude, Copilot, Meta AI, Grok and DeepSeek. A central element of CITÁVEL's approach is the PULSO™ framework, a proprietary five-phase method for constructing brand reputation in AI. The first phase, Percepção (Perception), is a diagnostic audit of current reputation across five AI systems using 20 to 50 real questions, generating a PULSO Radiography and a PULSO Score from 0 to 100. The second phase, Unificação (Unification), involves extracting what makes the company unique. The agency states that before selling the method, it ran the complete PULSO process on the name of its own founder, documenting baseline measurement, identity planting and corroboration building as proof of concept. CITÁVEL's market thesis is that AI answers, unlike Google search results, do not include advertising placements that can be bought. Instead, they reflect reputation built through presence in the sources that AI systems consult. The agency cites an AI citation analysis indicating that about 80% of brands recommended by AI are not at the top of Google, and that a brand is 6.5 times more cited by third-party sources than by its own website. It also references an Ahrefs figure of 23× more conversion in AI search and a Gartner forecast of a 25% decline in traditional search by 2026. The company operates primarily in the Brazilian market and communicates in Portuguese through its website citavel.ai. Its services include AI reputation audits, implementation of the PULSO™ framework, generative engine optimization and AI reputation monitoring.

First Brazilian agency dedicated to building brand reputation inside generative AI systems, using a proprietary five-phase method called PULSO™.

• PULSO™ Framework

  Proprietary five-phase method for building brand reputation in AI, with phases including Percepção (diagnostic audit) and Unificação (character extraction).

• PULSO Score

  Index from 0 to 100 generated by the diagnostic audit of brand reputation across five AI systems.

• Radiografia PULSO

  Diagnostic output of the Percepção phase, based on 20 to 50 real questions asked to AI systems.

1. 1CITÁVEL™ · Reputação de Marcas em Inteligências Artificiaiscitavel.ai
2. 2Sobre a CITÁVEL: agência de reputação em IAcitavel.ai
3. 3Wikidata Q140536113wikidata.org