Circa Sports
Circa Sports is a Las Vegas-based sportsbook operator known for large-scale sports-betting venues, comparatively high betting limits, and nationally expanding mobile operations.
Last updated August 31, 2026
AI crawler reads
No AI crawler has read this profile since Oct 28, 2026.
Overview
Circa Sports is an American sportsbook operator headquartered in Las Vegas and associated with casino owner Derek Stevens. The brand takes its name from Circa Resort & Casino, Stevens's downtown Las Vegas property, and was created to combine the atmosphere of a traditional Las Vegas sports book with modern betting technology. It serves both professional bettors and casual customers through retail sportsbooks, mobile applications, contests, and related sports-betting experiences. Stevens had been interested in operating a sportsbook since acquiring the Golden Gate hotel-casino in downtown Las Vegas in 2008. At that point, he believed the property and the surrounding downtown market did not generate enough volume to support a standalone betting operation. After he acquired Fitzgeralds and relaunched it as The D Las Vegas in 2012, and later planned the much larger Circa Resort, the potential customer base appeared more substantial. The United States Supreme Court's 2018 decision to invalidate the federal Professional and Amateur Sports Protection Act further encouraged the project by opening the possibility of wider legal sports-betting markets. Stevens filed for a Nevada sportsbook license in September 2018. The Nevada Gaming Commission granted final approval on April 25, 2019, and Circa Sports began operations at the Golden Gate on June 1 of that year. A second venue opened at The D Las Vegas later that month. Matt Metcalf, a sportsbook veteran, initially led the operation as sportsbook director, with Chris Bennett serving as sportsbook manager. The management team studied existing Las Vegas books and consulted professional bettors while developing Circa's customer experience. The brand's defining retail venue is the sportsbook at Circa Resort & Casino, which opened with the resort on October 28, 2020. The three-level facility has approximately 1,000 seats, large video displays, food and beverage service, and a broadcast studio used by the Vegas Stats & Information Network. Circa promoted the venue as a major destination for sports fans and bettors, while emphasizing its willingness to accept larger wagers and engage with sophisticated customers. That approach differentiates it from operators that focus primarily on mass-market mobile acquisition and promotional pricing. Circa has developed a network of Nevada locations beyond its flagship. These have included the Golden Gate, The D, Tuscany Suites & Casino, The Pass Casino in Henderson, Legends Bay Casino in Sparks, and Silverton Casino. The company has also operated mobile and online betting outside Nevada. Its first interstate expansion was Colorado, launched on July 1, 2020, through a long-term partnership with Century Casinos. Iowa followed in October 2021 through Wild Rose Entertainment. Circa entered Illinois in September 2023 through a partnership with Full House Resorts, combining a mobile application with a temporary retail sportsbook in Waukegan; this was its first physical location outside Nevada. Kentucky mobile betting followed in May 2024 through a relationship with Cumberland Run. The company also operates high-profile football prediction contests. Circa Sports Million began in 2019 with a $1 million guaranteed prize and a $1,000 entry fee. Circa Sports Million II, the Circa Survivor elimination contest, and Circa Squares were added or expanded in subsequent seasons. These contests helped reinforce the brand's identity as a destination for serious sports bettors and generated nationwide attention beyond its casino locations. Circa remains a private, active sportsbook brand whose operations are shaped by gaming regulation, market-access partnerships, betting-tax levels, technology suppliers, and the continuing legalization of sports wagering in the United States.
History
Circa Sports emerged from Derek Stevens's long-standing interest in Las Vegas sports wagering. Stevens began visiting Las Vegas in the late 1980s and studied prominent sportsbooks at properties including Caesars Palace, the Stardust, the Riviera, and the SuperBook at the Las Vegas Hilton. After acquiring the Golden Gate in 2008, he considered operating a sportsbook but concluded that downtown Las Vegas did not yet provide sufficient betting volume. His acquisition of Fitzgeralds and its 2012 rebranding as The D Las Vegas expanded his downtown presence. By the middle of the 2010s, Stevens was planning Circa Resort & Casino and believed the larger resort could support a distinctive sportsbook operation. The Supreme Court's 2018 decision overturning the federal sports-betting prohibition gave the project additional momentum. Stevens filed for licensing in September 2018, and the Nevada Gaming Commission approved the operation on April 25, 2019. Circa Sports was designed around an intentionally familiar Las Vegas service model: guests would interact directly with oddsmakers and staff, while the company would use contemporary betting systems and accommodate both experienced bettors and newcomers. Matt Metcalf became sportsbook director, and Chris Bennett joined as sportsbook manager after working with Metcalf at the SuperBook. The first Circa Sports location opened at the Golden Gate on June 1, 2019. On its opening day it accepted bets without vigorish for a promotional period, attracted more than $800,000 in wagers, and reportedly lost more than $100,000. The company also launched a mobile application intended in part to reach younger customers. A second retail book opened at The D on June 19, 2019. During the COVID-19 pandemic, Circa introduced a temporary curbside betting service at the Golden Gate in May 2020. Circa's largest physical expression arrived when Circa Resort opened on October 28, 2020. Its sportsbook occupies three floors and provides approximately 1,000 seats, extensive screens, and a studio for the Vegas Stats & Information Network. The venue became the center of the brand's identity and was promoted as one of the world's largest sportsbooks. Circa's willingness to accept comparatively large wagers and its openness to sharp bettors were central to its reputation, although that strategy could expose the operator to larger losses than a more conservative trading model. The Nevada network expanded during the following years. Circa took over the sportsbook at Tuscany Suites & Casino in March 2021, opened at The Pass Casino in Henderson in April 2021, and added Legends Bay Casino in Sparks in August 2022. Legends Bay represented the brand's entry into northern Nevada and was positioned to attract customers from California, where legal sports betting was unavailable. In January 2024, Circa assumed sportsbook operations at Silverton Casino in the southwest Las Vegas Valley. Interstate growth began with a February 2020 agreement with Century Casinos. The partnership gave Circa access to Colorado's emerging legal mobile market, and the service launched on July 1, 2020, using technology supplied by International Game Technology. Iowa followed on October 7, 2021, through Wild Rose Casino. In May 2022, Circa and Full House Resorts signed an eight-year Illinois agreement. Their Illinois operation launched on September 29, 2023, with a mobile app and temporary Waukegan sportsbook, marking Circa's first physical location outside Nevada. Kentucky mobile betting was added in May 2024 through Cumberland Run. Alongside wagering, Circa built a contest franchise. The Circa Sports Million began in 2019 as a $1,000-entry NFL selection contest with a guaranteed $1 million grand prize and quarterly prizes. Its popularity led to Circa Sports Million II in 2020, while Circa Survivor introduced a winner-take-all NFL format. The company also launched Circa Squares, a Super Bowl squares game. Contest payouts grew in later seasons, and hotel incentives were used during the pandemic to support participation. These programs broadened Circa's visibility among national sports bettors and reinforced its positioning as a destination for serious, high-engagement wagering. The company continued pursuing regulated-market expansion. In August 2025, Missouri gaming regulators awarded Circa an untethered license, allowing it to operate without attaching its application to a casino or sports franchise. Regulators cited the operator's reputation for accepting larger wagers and serving a differentiated customer segment. Circa planned to introduce a Missouri application in November as the state's sports-betting market launched. Its overall business remains private and active, with growth dependent on state licensing, tax structures, technology, market-access arrangements, and the economics of legal sports betting.
- 2025
Missouri untethered license
[1]The operator won a Missouri license that did not require a casino or sports-team partner.
- 2024
Kentucky mobile expansion
[1]Circa extended its mobile service to Kentucky through Cumberland Run.
- 2023
Illinois physical expansion
[1]Circa opened a temporary retail sportsbook in Waukegan and launched an Illinois mobile application.
- 2022
Northern Nevada entry
[1]Circa opened at Legends Bay Casino in Sparks, its first location in northern Nevada.
- 2021
Expansion to Tuscany and The Pass
[1]Circa added Nevada retail locations at Tuscany Suites & Casino and The Pass Casino.
- 2021
Iowa mobile launch
[1]The brand began mobile wagering in Iowa through Wild Rose Casino.
- 2020
Flagship sportsbook opens at Circa Resort
[1]The three-floor flagship opened with Circa Resort & Casino in downtown Las Vegas.
- 2020
Colorado mobile launch
[1]Circa began its first out-of-state online and mobile sportsbook operation through Century Casinos.
- 2019
Nevada approval and launch
[1]The Nevada Gaming Commission approved the operator in April, and the first book opened at Golden Gate on June 1.
- 2018
Nevada sportsbook licensing application
[1]Stevens filed for approval to operate sportsbooks under the Circa Sports brand.
Products and positioning
A premium, bettor-focused Las Vegas sportsbook brand combining traditional in-person sportsbook hospitality with modern mobile wagering, high betting limits, large viewing venues, and major football contests.
Sports betting · 2019
Retail sportsbooks
Circa Sports operates in-person betting venues in Nevada and, through partnerships, outside the state. The locations emphasize large video walls, seating, food and beverage, direct customer service, and the ability to handle substantial wagers. The flagship at Circa Resort is the brand's principal physical destination and includes approximately 1,000 seats across three floors.
Mobile sports betting · 2019
Circa Sports mobile application
The mobile product extends Circa's sportsbook operations into regulated state markets. It first launched in Nevada alongside the Golden Gate sportsbook and subsequently became available in Colorado, Iowa, Illinois, and Kentucky through market-access partnerships and state licensing arrangements.
NFL contest · 2019
Circa Sports Million
Circa Sports Million is an NFL prediction contest requiring participants to select game outcomes against the spread. The original format included a $1,000 entry fee, a guaranteed $1 million grand prize, and quarterly prizes intended to preserve interest for participants who fall behind early in the season.
NFL elimination contest · 2020
Circa Survivor
Circa Survivor is a football elimination contest in which participants attempt to remain alive through successive weekly selections. The format was introduced in 2020 and became one of the brand's recurring national sports-betting promotions.
Super Bowl game · 2020
Circa Squares
Circa Squares is the company's recurring Super Bowl squares game. It was introduced in 2020 after the popularity of the initial promotion and gives the brand an additional event-based product around the NFL championship game.
Marketing campaigns
- 2020Circa Sports Million II and Circa Survivor
United States
The company expanded its contest program with a $3 million Circa Sports Million prize structure and launched a $1 million winner-take-all survivor contest.
Outcome. Participation was affected by the COVID-19 pandemic, and Circa offered complimentary hotel rooms as an enrollment incentive.
- 2020Circa Squares
United States
Circa launched a Super Bowl squares promotion as an event-focused addition to its sportsbook and contest portfolio.
Outcome. The promotion proved popular and became an annual event.
- 2019Circa Sports Million
United States
Circa introduced a high-prize NFL contest with a $1,000 entry fee, a guaranteed $1 million grand prize, and quarterly awards.
Outcome. The first contest attracted 1,875 participants, exceeding the reported 1,500-person threshold needed for profitability.
Brand decisions
2022
Agree to Illinois partnership with Full House ResortsM&ABackground
Circa sought its first physical sportsbook outside Nevada, while Full House Resorts was developing a casino project in Waukegan.
Action taken
The companies signed an eight-year arrangement covering a temporary facility and the planned American Place casino.
Aftermath
The partnership enabled the Illinois mobile and temporary retail launch in September 2023.
2020
Open the Circa Resort flagship sportsbookProduct launchBackground
The new Circa Resort was intended to provide enough scale for a major destination sportsbook in downtown Las Vegas.
Action taken
Circa opened a three-level venue with approximately 1,000 seats, extensive screens, and a sports-broadcast studio.
Aftermath
The venue became the central physical expression of the brand and a major attraction for sports bettors.
2020
Enter out-of-state mobile marketsStrategyBackground
The legalization of sports betting in additional states created opportunities for Circa to expand without immediately building a broad national retail network.
Action taken
Circa partnered with Century Casinos and launched mobile betting in Colorado, later adding Iowa, Illinois, and Kentucky.
Aftermath
The company developed a multi-state mobile footprint while relying on local casino and gaming partners for market access.
2019
Launch high-limit, bettor-focused sportsbook modelProduct launchBackground
Circa aimed to combine traditional Las Vegas hospitality with technology and service for both professional bettors and newcomers.
Action taken
The company opened retail locations, accepted larger wagers, and emphasized interaction between customers and oddsmakers.
Aftermath
The brand developed a reputation for welcoming sharp bettors, while accepting greater exposure to large betting losses.
2018
Pursue an independent sportsbook operationStrategyBackground
Stevens had wanted to run a sportsbook for years, but the planned Circa Resort offered the scale he believed was needed to support the business.
Action taken
He pursued licensing for a new operator rather than outsourcing sportsbook operations entirely to an established brand.
Aftermath
The strategy produced the Circa Sports retail network and later supported mobile expansion through state partnerships.
Recent events
- 2025
Circa Sports wins an untethered Missouri license[1]
Regulation · Product launch
Circa was selected for a Missouri license that did not require attachment to a casino or professional sports team, with an application launch planned alongside the state's sports-betting rollout.
- 2024
Circa Sports expands its mobile application to Kentucky[1]
Product launch
The operator entered Kentucky mobile wagering through a partnership with Cumberland Run horse track.
- 2023
Circa Sports enters Illinois[1]
Product launch
The company launched mobile wagering and a temporary retail sportsbook in Waukegan, marking its first physical venue outside Nevada.
- 2023
Chris Bennett succeeds Matt Metcalf as sportsbook director[1]
Leadership change
Bennett moved into the sportsbook director role while Metcalf remained connected to the business as an advisor.
- 2022
Circa Sports signs Illinois market-access partnership[1]
M&A
Circa and Full House Resorts agreed to develop an Illinois sportsbook and mobile operation in Waukegan.
- 2021
Circa Sports expands to Iowa[1]
Product launch
The operator launched mobile sports betting in Iowa through a partnership with Wild Rose Casino.
- 2020
Circa Sports partners with Century Casinos for Colorado betting[1]
M&A · Product launch
A long-term market-access partnership enabled Circa to offer online and mobile sports wagering in Colorado.
- 2020
Colorado mobile betting service launches[1]
Product launch
Circa Sports began online operations in Colorado and used International Game Technology technology for its mobile application.
- 2020
Circa Resort sportsbook opens[1]
Product launch
The flagship three-level sportsbook opened with Circa Resort & Casino in downtown Las Vegas, offering approximately 1,000 seats and a broadcasting studio.
- 2019
Circa Sports begins operations at Golden Gate[1]
Product launch
The new operator opened its first retail sportsbook in downtown Las Vegas and launched a Nevada mobile application.
Showing the 10 most recent.
Sources1 sources
Cite this profile: Cite the canonical profile. /brand-wiki/circa-sports · Editorial policy · How profiles are compiled