Cineplus TSX Laser

Cineplus TSX Laser is the premium large-format auditorium concept of Cineplus, a Brazilian cinema exhibition brand. Rather than a standalone company, TSX Laser is a branded in-cinema experience: a specially equipped auditorium format that Cineplus markets to audiences as a step up from a standard screen. Its defining features, as presented on the Cineplus website, are RGB laser projection, a giant projection screen, and an immersive Dolby Atmos sound system. The format is promoted around three pillars: image, sound and scale. The projection is described as RGB laser, delivering what Cineplus calls more brightness, contrast and image definition, and it is offered in 2D only. The screen is presented as a giant 150 m² projection area. The audio system is a Dolby Atmos installation with a large channel count distributed around the room, including channels in the ceiling, behind the screen, along the sides and at the rear of the auditorium. The auditorium is also described as spacious, with 420 seats. The first TSX Laser auditorium highlighted by Cineplus is at its Jardim das Américas location. The page presents the format alongside current and upcoming film programming, including titles such as Homem-Aranha: Um Novo Dia and Se Eu Fosse Você 3, and the site also carries film pages such as Toy Story 5, showing that the TSX Laser room is programmed with mainstream commercial releases. As a brand, Cineplus TSX Laser sits in the premium-format segment of cinema exhibition, where exhibitors create named auditorium products — comparable to other large-format or premium screens — to differentiate a visit and justify premium positioning. Its identity is tied to the Cineplus circuit and to the specific Jardim das Américas venue where the format is documented. The brand is active and is presented as a new cinema experience by its operator.

Cineplus TSX Laser is a branded auditorium format introduced by the Brazilian cinema exhibitor Cineplus. The format is documented on the Cineplus website under a dedicated page for the TSX Laser room, where it is presented as a new cinema experience. The page highlights the first named location for the format, Cineplus Jardim das Américas, and describes the technical configuration of the auditorium. The concept belongs to a broader movement in cinema exhibition in which circuits create named premium large-format screens to distinguish certain auditoriums from standard ones. Cineplus positions TSX Laser around three technical pillars: RGB laser projection, a giant screen, and immersive Dolby Atmos sound. According to the official page, the projection is RGB laser and is offered in 2D only, with more brightness, contrast and image definition. The screen is described as a giant 150 m² projection area. The sound system is a Dolby Atmos installation with channels distributed in the ceiling, behind the screen, along the sides and at the back of the room. The auditorium is described as having more space, with 420 seats. The TSX Laser page is integrated into the Cineplus website alongside film programming, including current and upcoming releases such as Homem-Aranha: Um Novo Dia and Se Eu Fosse Você 3, and the site also hosts individual film pages such as Toy Story 5. This indicates that the TSX Laser auditorium is used for mainstream commercial film exhibition rather than a specialized or repertory program. No founding date, ownership structure beyond the Cineplus brand, or corporate history specific to the TSX Laser format is provided in the available evidence. The format is presented as active and as a current part of the Cineplus offering.

• Cineplus documents the TSX Laser auditorium format on its official website, highlighting RGB laser projection, a giant 150 m² screen and Dolby Atmos sound at Cineplus Jardim das Américas.

Premium large-format cinema experience within the Cineplus circuit, marketed on RGB laser image quality, giant screen size and Dolby Atmos immersive sound.

• TSX Laser auditorium

  Premium large-format cinema auditorium with RGB laser 2D projection, a giant 150 m² screen, Dolby Atmos immersive sound and 420 seats, documented at Cineplus Jardim das Américas.

1. 1TSX Laser – Cinepluscinemacineplus.com.br
2. 2Toy Story 5 – Cinepluscinemacineplus.com.br
3. 3Cineplus TSX Laser – Wikidatawikidata.org