CinemaxX
CinemaxX is a German cinema-chain brand offering multiplex film screenings, tickets, and movie-going food and experiences.
Last updated September 25, 2026
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Overview
CinemaxX is a German cinema-chain brand headquartered in Hamburg. The supplied reference identifies the chain as having been founded in 1998 by Hans-Joachim Flebbe. The company’s roots in cinema exhibition go back further: Flebbe began working in the cinema business in 1973 and opened his first cinema in Hanover in 1977. In the 1980s, his business took over cinemas in several German cities. CinemaxX operates primarily multiplex cinemas, while some smaller-capacity locations use the Maxx name. Its central offer is theatrical film exhibition, supported by programme information and online ticketing through its German website. The site also presents food and beverage offers alongside familiar cinema items such as popcorn and cola, and promotes screenings and events that extend beyond standard current-film programming. The brand’s audience-facing offer includes family-oriented activity. Its website advertises Mini Mornings, describing them as a cinema experience for young children and offering tickets for children’s films to both children and adults at a stated starting price. The company has also developed children-focused cinema facilities: the supplied historical account describes CinemaxX Junior rooms with play features in multiplexes built in Indonesia. CinemaxX expanded from its German base through the construction and operation of multiplexes, and the supplied account records earlier activity in Denmark, Turkey, Switzerland, Spain, and Indonesia. Those references describe historical expansion and do not establish the chain’s present footprint in each market. The brand is part of Vue International. Its current German website presents CinemaxX as an active cinema and ticketing brand, with programming, food offers, and special film experiences.
History
CinemaxX is a German cinema exhibition brand whose development is closely associated with founder Hans-Joachim Flebbe. The supplied historical account traces Flebbe’s entry into the industry to 1973, when he began working at a cinema in Hanover. After gaining experience in cinema operations and programming, he opened his first cinema in the city in 1977. During the 1980s, his business took over additional cinemas in Germany, including in Hamburg, Brunswick, and Berlin. This early activity formed the background to the later CinemaxX chain; the supplied reference gives 1998 as the chain’s founding year. In the late 1990s and early 2000s, the group built multiplex cinemas in Germany. This expansion established the format most associated with the brand: large multi-screen venues showing a broad film programme. The chain also operated smaller-capacity cinemas under the Maxx name. A historical account reports that CinemaxX had 29 cinemas in 2015, a dated figure that should not be treated as a current location count. The company also pursued international expansion. The supplied account describes the opening of three multiplexes in Denmark at the beginning of the 21st century, followed by activity in Turkey, Switzerland, and Spain in 2012. It further records a project in Indonesia involving 18 multiplexes built by the company and the introduction in April 2016 of CinemaxX Junior rooms for children, with play features including slides and ball pools. These are historical examples and do not establish the brand’s current presence in those countries. CinemaxX is now part of Vue International. Its current German website continues to present the brand as a cinema destination, with programme listings, film-start information, ticket purchasing, and food and beverage offers. The site also promotes family-oriented Mini Mornings and other experiences, including classic-film programming. Together, the current consumer-facing material and the historical record show a brand that developed from German cinema operations into a multiplex-focused chain, while supplementing film exhibition with concessions and audience-specific experiences.
- 2016
CinemaxX Junior rooms described in Indonesia
- 2015
Historical count of 29 cinemas reported
- 2012
Expansion reported in Turkey, Switzerland, and Spain
- 1998
CinemaxX chain founded
- 1977
First cinema opened in Hanover
- 1973
Hans-Joachim Flebbe enters the cinema business
Products and positioning
A mainstream cinema exhibitor combining multiplex film programming and ticketing with concessions, family-oriented screenings, and special cinema experiences.
Cinema screenings and tickets
The German website provides cinema programme and film-start information and promotes ticket purchasing.
Cinema food and beverage offers
The website highlights food offers for cinema visits, including classic cinema refreshments such as popcorn and cola.
Mini Mornings
A child-oriented cinema offer promoted on the official website, with tickets for children's films advertised for children and adults.
CinemaxX Junior
A historical child-focused cinema-room concept described for Indonesian multiplexes, with play features.
Recent events
Cinemaxx appoints Grey Group Indonesia for rebranding campaign[4]
Reported:
Cinemaxx appointed Grey Group Indonesia for its Indonesian rebranding campaign. Under the contract, Grey would partner with WPP agencies Mediacom and BCW for media and public-relations solutions.
Cinemaxx announces rebrand to Cinépolis in Indonesia[4]
Reported:
Cinemaxx announced a rebranding in Indonesia under which its name would change to Cinépolis. The 56 cinemas then in operation were undergoing the rebranding progressively, with completion scheduled by the end of 2019.
Sources4 sources
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