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Cinema Latino de Aurora

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A Spanish-language movie theater in Aurora, Colorado, part of the Cinema Latino circuit operated by Sonora Entertainment Group.

Last updated September 26, 2026

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Overview

Cinema Latino de Aurora is a Spanish-language movie theater located at 777 Peoria Street in Aurora, Colorado, inside the Aurora Plaza shopping center at the corner of Peoria Street and Sixth Avenue. It is one of the cinemas in the Cinema Latino circuit, which is operated by Sonora Entertainment Group and describes itself as the leading Spanish-language movie theater chain in the United States. The circuit's stated goal is to serve the cinematic needs of Latino consumers by exhibiting first-run Hollywood and Latin American films dubbed or subtitled in Spanish, and by adding Latino elements such as Latin music, Latin concessions, and other aesthetic touches to create a fully Spanish-language experience. The Aurora location is listed on the Cinema Latino website alongside sister theaters in Pasadena, Texas, and Phoenix, Arizona. Programming mixes recent Hollywood hits — examples cited by the company include La Misma Luna, the Pirates of the Caribbean series, the Shrek series, and The Dark Knight — with culturally relevant films such as Un día sin mexicanos and Matando Cabos. Beyond film exhibition, Cinema Latino positions itself as a community-oriented operator, offering promotions, raffles, contests with prizes from the theaters and movie studios, student discount programs that reward good grades, and participation in community events aimed at Hispanic audiences. The brand's vision is summarized by the company as "Every movie for every Latino in Spanish." The Aurora theater is part of a small, privately held circuit rather than a national multiplex chain, and its identity is closely tied to the Spanish-language entertainment market in the United States. The website carries a copyright notice for Sonora Entertainment Group, indicating that the group owns and operates the Cinema Latino theaters.

History

Cinema Latino de Aurora is a Spanish-language movie theater in Aurora, Colorado, operated as part of the Cinema Latino circuit by Sonora Entertainment Group. The circuit's website, copyrighted 2005 by Sonora Entertainment Group, presents Cinema Latino as the leading Spanish-language movie theater chain in the United States. The Aurora location is listed at 777 Peoria Street, Aurora, CO 80011, inside the Aurora Plaza shopping center at the corner of Peoria Street and Sixth Avenue, alongside sister theaters in Pasadena, Texas (2233 Southmore Ave.) and Phoenix, Arizona (7611 W. Thomas Road). The circuit's model is to exhibit first-run Hollywood and Latin American films dubbed or subtitled in Spanish, and to add Latino elements such as Latin music, Latin concessions, and other aesthetic features to create a fully Spanish-language experience. Examples of Hollywood titles cited by the company include La Misma Luna, Pirates of the Caribbean 1, 2 and 3, Shrek 1, 2 and 3, and The Dark Knight. Culturally relevant films such as Un día sin mexicanos and Matando Cabos are also shown, which the company says sparked commentary and discussion on important issues in and around its communities. Beyond film exhibition, Cinema Latino differentiates itself by continuously offering promotions and activities directed at the Hispanic community, including raffles and contests with prizes from Cinema Latino and movie studios, student discount programs that applaud academic excellence in local schools, and participation in community promotions and activities. The company's stated vision is "Every movie for every Latino in Spanish." The Aurora theater is part of a small, privately held circuit rather than a national multiplex chain, and its identity is closely tied to the Spanish-language entertainment market in the United States.

  • 2005

    Cinema Latino website copyright by Sonora Entertainment Group

  • Aurora theater listed at 777 Peoria Street in Aurora Plaza

Products and positioning

Leading U.S. Spanish-language movie theater circuit offering first-run Hollywood and Latin American films dubbed or subtitled in Spanish, with a fully Spanish-language experience and community focus.

  • Spanish-dubbed Hollywood films

  • Spanish-subtitled Hollywood films

  • Latin American films

  • Latin concessions

  • Student discount programs

  • Community promotions and raffles

Sources3 sources

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