Cinema Hollywood
Cinema Hollywood is a movie theater in Birch Run, Michigan, opened in 1997 as the first theater in Michigan with all-stadium seating and now operating as Emagine Birch Run under Emagine Entertainment.
Last updated September 28, 2026
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Overview
Cinema Hollywood is a movie theater located in Birch Run, Michigan, in the United States. It opened in 1997 and is notable for being the first theater in the state of Michigan to open with all-stadium seating, a format that would become an industry standard. The theater is now part of the Emagine Entertainment circuit and operates under the name Emagine Birch Run. Emagine Entertainment, the parent company of Cinema Hollywood, is a regional luxury theater chain whose affiliates own and operate theaters across Michigan, Illinois, Indiana, Minnesota, and Wisconsin. According to the company's official website, Emagine operates 27 theaters with a combined 30,068 seats and 342 screens. The chain has been recognized as an innovator in theatrical exhibition, including being the first theater chain in the world to convert to 100% digital projection. It was also the first to introduce 4K projection to the Detroit market and deployed three of the first 100 Dolby Atmos immersive sound systems worldwide. Cinema Hollywood's history reflects the broader evolution of the Emagine brand. After opening in 1997 with stadium seating, the theater was later rebranded as Emagine Birch Run following its acquisition or integration into the Emagine Entertainment group. Emagine has continued to expand and innovate, opening the largest movie screen in Michigan in 2017 at its Novi megaplex and the largest CinemaScope screen in the Midwest in 2019 at its Canton/Westland location. In 2021, Emagine launched live music events and the Emagine Sports Lounge, and in 2022 it partnered with Caesars Sportsbook. As part of the Emagine chain, Cinema Hollywood (Emagine Birch Run) contributes to a network that has been repeatedly named "Best Movie Theater" by Detroit-area publications and ranked as the 9th largest theater chain in North America according to the 2022 Giants of Exhibition report from Boxoffice Pro. The theater remains active and serves the Birch Run community and surrounding areas with first-run films and luxury amenities.
History
Cinema Hollywood opened in 1997 in Birch Run, Michigan, as the first theater in the state to feature all-stadium seating. This innovation marked a shift in movie theater design, prioritizing audience comfort and sightlines. The theater was later integrated into the Emagine Entertainment chain and rebranded as Emagine Birch Run. Emagine Entertainment, the parent company, has a history of innovation in the exhibition industry. It was the first theater chain in the world to convert to 100% digital projection. In the Detroit market, it introduced 4K projection and deployed three of the first 100 Dolby Atmos immersive sound systems worldwide. On December 15, 2017, Emagine opened its Super EMX auditorium at its Novi, Michigan megaplex, featuring laser projection and the largest movie screen in Michigan at the time. On December 19, 2019, it opened the largest CinemaScope screen in the Midwest at its Canton/Westland location. In 2021, Emagine launched live music events and the Emagine Sports Lounge, and in 2022 it partnered with Caesars Sportsbook to rebrand a sports lounge. As of the 2022 Giants of Exhibition report by Boxoffice Pro, Emagine was ranked as the 9th largest theater chain in North America. The company operates 27 theaters with 342 screens and 30,068 seats across Michigan, Illinois, Indiana, Minnesota, and Wisconsin. Cinema Hollywood, now Emagine Birch Run, remains part of this network, serving the Birch Run area with first-run films and luxury amenities.
- 2022
Emagine partners with Caesars Sportsbook to rebrand a sports lounge; ranked 9th largest theater chain in North America by Boxoffice Pro.
- 2021
Emagine launches live music events and the Emagine Sports Lounge.
- 2019
Emagine opens the largest CinemaScope screen in the Midwest at its Canton/Westland location.
- 2017
Emagine opens Super EMX auditorium with laser projection and the largest movie screen in Michigan at its Novi megaplex.
- 1997
Cinema Hollywood opens in Birch Run, Michigan, as the first theater in Michigan with all-stadium seating.
Products and positioning
Luxury movie theater experience with a focus on innovation and premium amenities.
Movie theater operations
First-run film screenings
Luxury cinema amenities
Stadium seating
Digital projection
Dolby Atmos sound
Live music events
Sports lounge
Sources4 sources
- 1Emagine Entertainment | The Magic of Movies & More | Movie Theatres Near Youemagine-entertainment.com
- 2About Emagine Entertainment - Elevating the Movie Experienceemagine-entertainment.com
- 3NO LIMBS, NO LIMITS: The NickV Story - Watch Now at Emagine Entertainment Theatresemagine-entertainment.com
- 4Cinema Hollywood - Wikidatawikidata.org
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